Brand Manager
D & H International Company
Total years of experience :25 years, 5 Months
The Company is engaged in multi-national retail operations that include fashion, textile, cafés, and restaurants running around the world.
Joined as Shop Manager and charted a growth curve to merit promotion to the post of Brand Manager.
Highlights:
• Played a key role in administering the overall activities of multiple shops single handedly.
• Actively competed with other GCC stores and achieved 1st position in Kuwait.
Designation Chronology:
• Jan ‘06 - Present: Brand Manager
• Jan ‘01 - Jan ‘06: Shop manager
• Jan 98 - Dec 2000: Shop Manager
Key Responsibilities as Brand Manager (Jan ‘06 - Present):
• Coordinators with Financial, Logistic, marketing, overall what the brands need
• Create, plan, and sharing the future Vision of company with the board Member
• To Formulating Business Plan, Action plan and choice efficient elements to implement it
• range of branding and marketing concepts/strategies with an objective of capitalizing existing client base and goals of the business.
• create plan to expansion IN GCC and Middle east
• plan monthly sales targets and comparison against to sales turnover
deliver highest standards of customer service whilst • maintaining/improving quality, and health and safety standards.
• Preparing and implementing monthly /yearly budget for various store and long term financial plans to achieve the product category's volume, profit and spending objectives.
• Create merchandising plan and supervising merchandise placement/displays to maximize retail sales and profits .
• report on weekly, monthly and yearly basis and breakeven point analysis report and forwarding to senior management for further decision making.
• Establishing a stock control plant, observing stock on hand in store and warehouse
Major Brands Handled:
• 2012- present: Administering the launch of Brand Pinko -Avenue Mall
• 2012 - Present: Administering the launch of Brand Tom Tailor Fanar Mall - Souk Sharq Mall - Muhalab Mall
• 2008 - 2012: Mango Kuwait, Muhalab Mall - Fanar mall - Souk sharq - Avenue - Kuwait Magic - Marina - Olympia
• 2006 -2008: Women secret - IKKS - Point zero - Petit Boy - Lego & Chipi - Confetti
Key Responsibilities as Shop Manager (Jan ’01 - Jan ‘06):
• Periodically maintained a record of stock in shops, constantly interacted with the vendors and suppliers for purchases, arranged for collection of delivery and prompt payment to maintain optimum stock and avoid pilferage/wastage.
• Liaised with logistic department to resolve any difficulty during custom clearance of goods and ensured timely delivery and uninterrupted flow of goods to shops.
• Handled day-to-day activities like pricing, order processing, stock and customer balance control for various shops - Mango Sharq, Mango Fanar and Mango Muhallab, Stradivarus, Petit boy and IKKS.
• Communicated IT department, accounts department and WH manager with to enhance productive quality working relationships to meet/surpass business revenue targets.
• Monitored staff compliance with established company policies/standards, like safekeeping of company property, security, sales, record-keeping procedures and overall shop maintenance.
• Retained optimal stock levels through efficient and timely purchases with adherence to company, effectively managing store personnel and ensuring attractive visual merchandizing to attract customers, leading to increased sales.
• Maintained creative store layout/product merchandising developed merchandising plan for each season to enhance product visibility and make shopping at the outlet a pleasurable experience for customers.
• Negotiated long term agreements with suppliers, maintaining competitive pricing, leading to yearly cost reduction activities, monitoring quality and delivery performance.
• Oversaw training of new employees, explained company’s policies/practices, and scheduled work hours/shifts. Conducted regular trainings, workshops and motivated team members to enhance performance, ascertain they reach their targets.
Major Brands Handled:
• Pitit Boy
• Lego- Chipi in Marina mall
• Mango Muhallab
• Mango Marina
• Mango Avenue
• Mango Olympia
Key Responsibilities:
• Established and communicated store goals/results to employees, staffing the store, delegating workload, actively supporting employee growth, upholding cooperative policies to motivate employees thereby increasing efficiency.
• Monitored store facilities and equipment meet all regulations, developed regular maintenance schedules for all store facilities/equipment, recommended replacements/additions/deletions of same, organized seasonal displays to increase footfalls in store thus effecting high levels of sales.
• Administered entire store activities including but not limited to purchases/sales, marketing/promotion, maintaining inventory levels, establishing budgets and comparing with actual budget to analyze variance and reporting the same to management for the efficient and smooth functioning of store with a view to maximize turnover/profits.
• Resolved customer complaints effectively within specified time frames and ensured customer feedback is actively solicited/recorded and appropriately acted upon.
• Periodically tracked the count and condition of items/inventories in the shop, provided inputs to the purchase/operations department to maintain optimal stock levels including item specifications, desired quantities as well as stock ordering.
• Ensured that the guidelines and standards for visual presentation and shop appearance, visual displays etc. are diligently followed by the sales team.
• Trained shop staff on different areas of retail watches and accessories business for smooth functioning of shop and build external relationships with customers to enhance the image and reputation of the company.
Other Trainings and Certifications: Buying Experience: 2014 – present : Buying & selecting SS/AW14 collection for Tom tailor & PINKO Brands ( Hamburg – Milan ) 2013 buying & selecting SS/AW13 collection for Tom Tailor – PINKO Brands ( Hamburg – Milan ) 2008 - 2012 Buying & selecting SS/AW12 collection for mango Mango Brand ( Barcelona ) 2006 -2008 Buying & selecting SS/AW collection for Women secret Brand ( Madrid ) 2006-2008 Buying & selecting SS/AW collection for IKKS – Petit Boy – Confetti Brand ( Beirut ) 2006- 2008 Buying & selecting SS/AW collection in on line system Lego & chipi Brand ( Beirut ) 2006 – 2008 Buying & selecting in (on line system) Point Zero Brand. I already have more than 105000 miles travelling experience between most of cities from (Hamburg - Munich –Milan - Barcelona - Madrid - Rom - Fidenza ) to buy & select the collection for the brands which I mention in the above points • June 2013: Sales approach and V.M Planning in Rom- Italy- Pinko • May 2013: V.M training in Munich- Germany, Tom Tailor brand • 2013: People management and staff meeting – Milan • 2013: Decision making and Reports Making Hamburg • 2012: Buying of goods, Hamburg – Germany Tom Tailor brand • 2012: Management and Buying training, Milan-Italy, Pinko brand • 2012: Buying training and V.M planning Milan –Italy, Nadine brand •2009: Management and Customer service in Barcelona- Spain, Mango brand • 2008: Management and convention meeting, Madrid – Spain women secret • Computer Studies (Word, Excel, Power point)