Director & Business Head (North Africa)
Pidilite Industries Limited
Total years of experience :29 years, 10 Months
● Responsible for the entire Egypt's Plate-form (PIE, PTC & PIL)
● Acting as a commercial director for local and exports operations.
● Handling operations and ensuring statutory compliances to governmental laws.
● Ensuring legal compliances.
● Supervising factory operations and ensuring industrial compliances.
● Supervising procurement and logistical operations.
● Supervising inventory management and slow moving inventory analysis.
● Following market receivables and out standings.
● Following up PIL India direct business with Egyptian importers & distributors.
● Responsable for yearly sales forecasting, P&L and budget preparations.
● Strategic planning covering new product ranges launching and expanding production lines capacities.
● Responsible for the procurement of local and imported raw materials
● Handling the logistics for imported items as well as the logistics for company’s exports
● Controlling inventory norms for both raw materials and finished goods
● Following up the delivery of orders
● Following up payment to suppliers
● Updating raw materials alternatives suppliers list
● Updating approved supplies lists
● Conducting monthly evaluation for all suppliers
● Complete supervision over warehousing operations
● Supervising quarterly stock takes
● Acting as an internal Auditor for QMS ISO 9001-2000 and OHSAS 18001: 99
● In Charge of SAP (OS) integration to Egypt's plate-form.
● Responsible for the procurement of Algeria and Morocco (BASF production facilities) equipment and raw materials
● Conduct feasibility studies and implement strategic marketing plans for the introduction and promotion of Sipes products in new markets .
● Develop and negotiate the introduction of new products to wholesalers and retailers in Middle Eastern and African markets as well as Egypt.
● In charge of introducing new items in-order to increase the profitability of sixty color shops all around Egypt.
● Formulate marketing, advertising and Public Relations strategies to promote Sipes International image and sales in new target markets as well as acquired markets.
● Established prominent market shares in African and Middle East countries.
● Identify potential distribution opportunities.
● Acting as an internal Auditor for QMS ISO 9001-2000
● Established strong network and effective working relationships with target wholesalers to ensure creating new business opportunities.
● In charge of supplying all production lines and needs for several company owned factories (October Pharma, Nefertary, MCC & IFF).
● Supervised the marketing and sales for several agencies active in supplying production equipment, machines and packaging materials for the pharmaceuticals, paints and cosmetics industries.
● Monitored the training of junior technical sales staff.
● In charge of managing the daily system of client servicing and decision making.
● Researched target customers preferences in different demographic divisions to design and direct promotion campaigns for various material testing equipements as well as street sweepers and thermoplastic strippers suppliers.
● Organized specialized international exhibitions.
● In complete charge of all the detailed decision making of exhibition systemization.
● Superviced a fleet of assures, technicians and exhibitors during the event
● Monitored flow of visitors to maintain success of exhibition.
● Bachelor Degree of Engineering, Mechanical Division, American University in Cairo . Feb.1994 THESIS: (Cement Cyclon Seperators filters) Grade : A