Research Analyst
Point Consultancy
Total years of experience :13 years, 11 Months
-Came up with a new communication strategy for Fair & Lovely that would work as a re-launch proposition for the brand
-Devised new proof card for fairness evaluation and activation plan for creating optimistic mindset in users of Fair & Lovely.
-Organized creative workshops for the senior management
-Liaising between the R&D and the marketing teams to make sure that the outcome was fitting.
-Worked with the brand management team to overcome various design issues
-Interacted with Advertising agencies and the packaging agencies to give them creative feedback
-Worked on developing creative strategies for Durex and Kohinoor condoms.
- Responsible for client interaction and project management in discussion with the VP of the company
- Responsible for coordination and manegement of workflow between all levels of management and departments
-Working on creative output for client proposals, along with their presentation and feedback sessions with the end client
-Organized and facilitated for the product launch of a new Kohinoor Condoms ad from the inception to the execution stage
-Worked on creatives and client interactions for Everon
-Worked on crucial advertising pitch for Amrutanjan.
-Present storyboards for television commercials for Henkel.
-Solely handled the creative strategies for various food festivals and occasions for Radisson Hotels.
-Organized brainstorming sessions for the entire team.
-Training and delegating work to the interns on the job.
-Took courses related to Marketing research, Principles of management, Industrial design, creativity and Innovation, Strategic management, Design processes, Visual Communication, Organizational Behaviour, Economics, Mathematics, Accountancy, IPR and many more. -Worked on live projects in a collaborative course with IIM ( Indian Institute of Management, Ahmedabad ) for Nokia to work on innovative ideas for mobile applications that can we developed into complete business models. -Worked with a group of Design Managers and new media designers to identify design opportunities in rural India for mobile phones during an ethnographic research project for IBM -Initiated a new business opportunity keeping design thinking at the core of the project and worked on the business proposal for the same. -Learnt with every project how inculcate the process of holistically looking at every design problem, keeping the user as the key focus.
Majored in 3D animation, and was a rank holder at Madras University. -Also took courses related to Graphic design, advertising, photography, printing and publication, Ideation concept and script writing, media culture & society and media organization. -Took courses on the basics of understanding fine arts and graphics and advanced to working on the compute with digital design. -Directed a short film called “The power beneath” to get familiar with the intricacies of Television production and script writing. -Hands on training on the production life cycle of photography , right from the conception of idea to printing and processing. -Eventually, participated in photography exhibition “Positives” (Lalit Kala Academy 2006), where photographs were displayed, purchased by visitors, and also published in the local newspapers (Indian Express). -Was part of the college fashion show team – designed our own costumes and accessories
