مزمل حسنين

Lead product operations and strategy for
flagship titles PUBG MOBILE and Arena of
Valor across South Asia, aligning with
Tencents global publishing goals.
Owned feature proposals, roadmap
localization, and cross-functional execution
for new version launches, including the
successful rollout of UGC-driven WOW Mode,
which became the top-performing feature
globally and my region as leader in it.
Drove product positioning, community
engagement, and go-to-market planning to
exceed KPIs across retention, revenue, and
DAUs.
Secured regional business development and
partnership opportunities by collaborating
with internal stakeholders, esports teams, and
external partners.
Conducted market and competitor analysis
to identify growth opportunities, guide
regional tuning, and improve feature adoption.
Incorporated player insights and telemetry
to influence product iterations and enhance
live ops performance.

Delivered 5 hybrid puzzle/strategy
prototypes for CPI testing and publisher
review, leading design, economy, and
monetization systems inspired by genre
benchmarks like All In Hole and Bus Jam.
Led 3 full-cycle mobile projects for US clients,
owning game design, product direction, and
delivery from ideation to MVP builds, with a
focus on Tier 1 market standards (US, UK etc).
Crafted genre-adaptive gameplay, scalable
systems, and visual styles aligned with global
marketability and platform compliance.

Led the development of 10+ mobile games and
20+ prototypes across hybrid puzzle and
strategy genres (e.g. Bus Jam, Capybara Go,
Tiny Clash inspired).
Owned the full lifecycle: from ideation and
prototyping to V1 builds, alpha launches, live
ops, and scaling games to 100K+ downloads.
Collaborated closely with publishing and
product teams at Voodoo, Supersonic, Crazy
Labs, and HOMA, iterating on prototypes and
aligning game designs with CPI, retention, and
monetization benchmarks.
Built agile pipelines using Jira, Asana, and
Figma, streamlining product sprints, creative
iterations, & milestone tracking across hybrid
on-site & remote teams; ensured delivery via
Git and Slack-integrated workflows.

Revived 20+ legacy games, transforming
them from non-performing under-monetized
assets into profitable live ops titles via
rewarded ads and IAP integration.
Launched 2 new games; one selected for US
Green Gaming funding, where I led
everything from end-to-end product, pitch
decks to budgeting, PC-1, and paperwork.
Drove retention-focused live ops and product
iteration based on behavioral analytics.

Sole product operations lead for Garena Free
Fire Pakistan, driving regional execution
across content planning, in-game assets,
monetization, and user engagement.
Localized global roadmaps to fit market
specific player behavior, boosting feature
adoption, DAU, and session engagement.
Collaborated with marketing and publishing
teams to align product ops with regional
campaigns and events.
Drove revenue growth through data
informed decisions, live ops tuning, and
seasonal monetization strategies.
Delivered strong product outcomes in a fast
paced, contributing to Free Fires regional
success with early market penetration and
target age group capture.

Led QA and project coordination across titles for
global partners like Light Fox Games, Pocket
Gems, nWay Games, BroadbandTV, and internal Lost Twins | Explottens
WRP projects.
Oversaw testing across the full SDLC,
implementing robust QA plans to ensure high
performance and bug-free releases.
Took on additional responsibilities as Game
Designer and Level Designer on WRPs flagship
titles Explottens and Lost Twins, contributing to
gameplay mechanics, level layouts, and design
iteration.
Designed training programs and documentation
for onboarding, mentoring junior QA staff and
streamlining team integration.
Played a key role in cross-functional collaboration
with dev, design, and publishing to uphold
quality benchmarks across deliverables.

Led digital marketing strategy, combining SEO,
SEM, content marketing, and SMM to achieve
aggressive KPIs and user acquisition targets.
Analyzed campaign data and client behavior to
optimize performance; built internal reporting
frameworks and maintained CRM systems.
Acted as the key liaison between marketing,
product, and engineering, translating client needs
into actionable growth opportunities and product
improvements.
Supported executive decision-making by
preparing briefing materials and insights for
leadership and investor presentations.