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Mylene Santos, Creative Director (on consultancy)

Mylene Santos

Creative Director (on consultancy)·Manila

Philippines

Bachelor's degree, Bachelor of Arts in Advertising & Public Relations

Work experience

Total years of experience: 33 years, 1 months

Creative Director (on consultancy)

January 2011 - Present

Manila

Philippines

January 2011 - Present

, CREWorks Asia (on consultancy)
Description of Duties Manages the advertising and promotion for sister company's banner retail
products (skin care line), including social media platform, print, radio, television
plugs; writing for/editing of a weekly entertainment publication; liaise with
members of the media; prepares corporate & brand presentations and press kits;
writes product advertorials, manages special/corporate events, press conferences,
etc.

Company industry:
Marketing
Job role:
Design, Creative, and Arts

Copywriter, Content Writer, Editor/Proofreader, Video Scriptwriter

October 2007 - July 2011

Dubai

Dubai, United Arab Emirates

October 2007 - July 2011

Copywriter for BTLs, web content, news and advertorials, safety video and corporate video scripts for Oil & Gas companies, presentation boards for special events.

Company industry:
Advertising
Job role:
Writing and Journalism

Project Development Consultant

January 2005 - September 2007

MTA Management Consulting

Philippines

January 2005 - September 2007

Managed individual consultancy projects for Asian Development Bank

Company industry:
Business Consultancy Services
Job role:
Consulting

Projects & Business Development Officer

September 2003 - January 2005

Lamar Management Services

Philippines

September 2003 - January 2005

Responsible for local representation of international consulting firms.
Mainly responsible for project research and tracking, liaison,
logistics and administrative support

Company industry:
Business Consultancy Services
Job role:
Management

Freelance Copywriter

December 1999 - August 2003

(freelance)

Philippines

December 1999 - August 2003

Participated in creative conceptualization & strategy, mainly involved in copies for print and web advertisements

Company industry:
Advertising
Job role:
Design, Creative, and Arts

Special Assistant

July 1998 - November 1999

Economic Intelligence & Investigation Bureau

Philippines

July 1998 - November 1999

Administrative support for confidential investigative efforts
involving money laundering activities and import-export trading

Company industry:
Public Administration
Job role:
Administration

Media Relations Consultant

January 1997 - January 1998

The Philippine Congress

Philippines

January 1997 - January 1998

Responsible for news briefings, preparation of media mileage reports, scheduling tri-media exposures, organizing press conferences, research, liaison with the media

Company industry:
Public Relations (PR)
Job role:
Marketing and PR

Policy researcher

January 1995 - January 1997

La Liga Policy Institute

Philippines

January 1995 - January 1997

Responsible for policy research involving sustainable development

Company industry:
Other Business Support Services
Job role:
Research and Development

Media Relations Consultant

January 1994 - January 1995

The Philippine Senate

Philippines

January 1994 - January 1995

Responsible for news briefings, preparation of media mileage reports, scheduling tri-media exposures, organizing press conferences, research, liaison with the press

Company industry:
Public Relations (PR)
Job role:
Marketing and PR

Writer/Researcher

January 1992 - January 1993

Urban Poor Institute for Community Building

Philippines

January 1992 - January 1993

Participated in developing materials for community education, conducted training for local leaders,
designed technical project proposal for submission to EU
countries for funding

Company industry:
Other Business Support Services
Job role:
Writing and Journalism

Education

Polytechnic University of the Philippines

April 1993

April 1993

Bachelor's degree, Bachelor of Arts in Advertising & Public Relations

Philippines

Skills

Editing
Expert
Editing
Expert
Branding
Expert
Branding
Expert
Content Writing
Expert
Content Writing
Expert
Copywriting
Expert
Copywriting
Expert
Public Relations
Expert
Public Relations
Expert
ADMINISTRATIVE SUPPORT
Expert
ADMINISTRATIVE SUPPORT
Expert
ADVERTISING
Expert
ADVERTISING
Expert
ART
Expert
ART
Expert
CEO
Expert
CEO
Expert
CONFERENCES
Expert
CONFERENCES
Expert
CONSULTING
Expert
CONSULTING
Expert
CONTENT MANAGEMENT
Expert
CONTENT MANAGEMENT
Expert
EDITING
Expert
EDITING
Expert
PRESS RELEASES
Expert
PRESS RELEASES
Expert
RESEARCH
Expert
RESEARCH
Expert
Editing
Expert
Editing
Expert
Branding
Expert
Branding
Expert
Content Writing
Expert
Content Writing
Expert
Copywriting
Expert
Copywriting
Expert
Public Relations
Expert
Public Relations
Expert

Languages

English
Expert
Tagalog
Native Speaker