Head of Events - Middle East
Siemens LLC
مجموع سنوات الخبرة :21 years, 5 أشهر
Responsible for overseeing planning, operations and delivery of corporate major events.
Heading corporate communications department Managing corporate communications activities PR, media relations, corporate positioning, advertising, sales collateral and tradeshow marketing.
Direct the messages of all communicators regarding Siemens issues so that they are consistently focused on the target groups in a coordinated manner.
Managed and executed the biggest corporate social responsibility program for the company.
Develop annual marketing plan in conjunction with the business units
-Established the strategy, plan, positioning and activities of all Siemens business sectors communications.
Consulted and decided on marketing activities on which resources and actions are best suited to achieve product objectives (FY communication plan).
Consulted Siemens Saudi Arabia in all communication topics, events, press, media activities, film and brand awareness.
Created and implemented an approved global communications plan for Siemens Ltd. in cooperation with Business Units and employee communications, for all Media Channels.
Analyzed market driven communication needs and define appropriate measures together with the partners.
Direct the messages of all communicators regarding Siemens issues so that they are consistently focused on the target groups in a coordinated manner
Aligned brand/account plans with retailer plans and deliver differentiation for customers and channels.
Drive creation of rolling annual promotional plans and ensure their effective implementation.
Ensured the most effective implementation of all trade marketing funds in order to ensure maximum sales and market share in line with sales and marketing initiatives.
Awarded for developing pharmacy business in Unilever Arabia in 2006.
Developed marketing activities to support sales activities in pharmacy channel.
Established a thematic campaign; that supports the brand image and goals; over all GCC for dental professionals.
Planned and directed strategies and activities associated with conferences and sponsorships.
Managed the professional marketing budget and use maximum of it to build up the brand image
Handled all the aspects of the sales operation, forecasting, monitoring of sales and financial performance, execution of channel specific programs in line with the Sales and Marketing Calendar.
Conducted business reviews and the development of initiatives that support field based activities amongst other things.
Managed trade promotions, market analyses and cooperation with external providers.
Managed the entire product line life cycle from strategic planning to tactical activities.
Performed brand image/positioning studies, concept tests, brand analyses, usage studies, pricing analyses and scanner-data modeling.
Conducted new product training for the sales force during a road show in Jeddah, Riyadh, Eastern province and Bahrain.
Analyzed competitive product offerings in terms of features and benefits as well as price point.
Generated annual budgets and forecasts.
Achieved the highest target during my employment time.
Instructed and trained new employees.
Attended different marketing workshops
