Sales & Marketing Executive
Cornerstone Development SAL
مجموع سنوات الخبرة :16 years, 2 أشهر
•Prepare sales kits for each project as per marketing and communication guidelines
•Pursue leads generated by marketing campaigns
•Conduct meetings with project presentation and organize site visits
•Liaise with architects and legal advisors on offers and contracts
•Prepare, send and follow up on customized offers
•Prepare and conclude sales contracts
•Visit and participate in events gathering the right prospects - real estate related and non-related events
•Define a marketing strategy for each project based on market research, competitors analysis, positioning, and target audience
•Set up and implement marketing and communication plans
•Liaise with advertising agency: prepare briefs, conduct meetings, evaluate offers and monitor campaigns
•Establish an informative and engaging online presence: website and social media
•Assess communication plans
•Organize events and activities for existing and new buyers as client satisfaction and word of mouth are crucial factors to building on the image of projects and generating leads
• Screen, suggest and take part in national, regional and international real estate fairs for higher exposure, visibility, and positioning
•Maintain ongoing relationships with clients and prospects on projects updates and development
•Meet and assist clients with their needs and prepare a complete customized file on floor plans amendments, materials, and other special requirements
•Update clients on amendments progress
•Work with our consultants on corporate social responsibility strategy and implement it
Reporting to the Deputy General Manager and managing the marketing activities of all exhibitions in Lebanon (Project Lebanon, MENA Games Conference & Exhibition, EU Cooperation Days…)
• Conduct local, regional and international market research including competitor analysis
• Plan, execute and monitor marketing activities
• Provide Project Managers with strategic recommendations and business ideas
• Manage direct marketing, media and social media campaigns
• Provide assistance and guidance to account executives
• Work closely and establish winning communications practices with project managers and account managers
• Liaise with the creative department to ensure that the visuals reflect the positioning of the events
• Develop various materials targeting sponsors, exhibitors and visitors: brochures, presentations, press releases, press kits etc.
• Establish sound relationships with VIP partners and clients and key organizations
• Ensure consistency and follow up on the design, development and printing of marketing and promotional materials including printed materials, online presence, publications & media relations
• Manage and coordinate media activities: TV, radios, newspapers and magazines
• Manage and monitor daily archiving system for Lebanon’s shows news versus market competitors
• Constantly improve the branding and positioning of the exhibitions in the various communications channels and activities: public relation, media relation…
• Prepare and communicate a monthly report on the activities and coverage of competitive events
Fully leading the planning and execution of five major events in Lebanon and Saudi Arabia “Project Lebanon”, “Saudi Print & Pack”, “Saudi Plastics & Petrochem”, “Makinat Saudi Arabia” and “Saudi Build” from a marketing perspective
• Analyzed and studied the markets and competing events to provide the project managers with strategic reports and positioning
• Prepared strategic marketing plans, implemented and assessed the campaigns
• Promoted the events through direct marketing (exhibitors and visitors), media and social media
• Improved and grew the database
• Brainstormed and suggested ideas to grow the numbers of exhibitors and visitors of the shows
• Grew the existing database for each exhibition
• Organized events during the show
• Prepared communication plans targeting visitors
• Maximized online pre-registration
• Monitored the visitors’ flow during the show
• Assisted visitors at the events
• Collected surveys, analyzed data and produced post show reports
• Provided recommendations for future editions of the events
•Prepared daily reports
•Entered data into the accounting systems
•Entered data into the back office system (purchase and sales invoices, new items, stocks, etc.)
•Prepared and followed-up on VAT and other taxes declarations
•Accounting to BT1, BT2 and TS2 students
•Economics to BT2 students
•Marketing to TS3 students
•Financial math to BT3 students
•Stenography to BT3
•Took part in the sales activities
•Archived and filed documents
•Managed and arranged meetings between the manager and the stockholders