Media Auditor
BPA Worldwide
Total years of experience :3 years, 9 Months
Media Auditor, BPA Worldwide, Dubai, UAE Feb 2011 - Present
* Instrumental in managing audits and traveling all over the Middle East.
* Played a dynamic role in gaining extensive experience in event audits.
Key Responsibilities: * Designing procedures/policies for media auditing, assisting the publishers and budgeting hours for audits, tracking the progress of audits and providing technical assistance to auditors for smooth execution of the same.
* Conducting detailed circulation of audits using BPA specific rules and laws and ensuring the audience (subscriber's) demographic data for the publishing and electronic media industries are persistent.
* Establishing risk based audit plans, determined the direction and objective of proposed audit methods and developed audit procedures in alignment with organizational goals/standards.
* Scrutinizing the audit work papers to identify areas of improvement and provide recommendations to improve the management practices.
* Evaluating the audit report, performing quality checks, ensuring findings are clear and concise. Collating audit results and significant developments for presentation to the senior management/audit committee.
* Drafting audit reports with clear description of issues identified relating to business implications and providing recommendations to resolve the issues.
* Planning/conducting meetings with audit personnel, clients and third parties. Maintaining effective working relationships at all levels of management in client organizations to share best practices.
Content Specialist, DU and Hugama, Dubai, UAE Sept 2009 - Jan 2011
Key Responsibilities: * Spearheaded all content management projects of the company by coordinating laterally between management teams/third party suppliers and vertically across management hierarchy to seamlessly implement web content management system/process enhancements.
* Coordinated with a team of creative, technical, strategic and executive digital communication specialists to handle all tasks associated with administration and revamping websites through application of web based content management systems in different languages.
* Managed DU WAP portal (My World), interacted with content providers to provide all requested and latest content on time. Provided support and administered all CPs in all uploading queries and problems on the portal.
* Updated the WAP specials, liaised with department for the respective SMS pushes, developed/maintained efficient relations with clients to ensure smooth execution of day-to-day activities of the organization.
* Ensured all content released and published is as per the desired quality standards. Edited/Proofread all content documents to ascertain accuracy in content, spelling, grammar and style, while maintaining focus on delivering effective messages to target audiences.
* Reviewed translations for grammatical/content accuracy, maintained a web content/copy in English on a periodic basis
* Developed/implemented performance measures to evaluate all content providers for WAP, microsites/RBT (callertunes) in adherence to the organizational standards.
* Followed up with all micro sites and specials to launch on time and ensure a user-friendly and accessible design for DU WAP portal to maximize customer satisfaction.
* Administered content publishing, positioning and acquisition on the WAP portal in an effective and user friendly manner.
* Researched/analyzed latest developments in areas of web content management and website administration to be able to deliver up-to-date solutions and automated process.
Supervisor for the Corporate Services Section - GITEX Exhibition, Etisalat, Dubai, UAE Sep 2007 - Sept 2007
Key Responsibilities: * Supervised and evaluated overall activities of the hosts and promoters, created systemized follow up systems and oversaw their performance
* Created and supervised shifts for host and promoters to ensure effective utilization of resources to achieve organizational goals.
* Scrutinized and analyzed market dynamics, trends/competitor strategies. Collated information and formulated strategies to optimize performance parameters/business outputs.
* Conducted periodic sales review and drafted sales analysis report to keep management abreast of all sales initiatives of the department.
* Kept abreast of new developments and changes in policies/procedures to enhance quality of customer service provided.
Intern, Ministry of Finance Sharjah, UAE, Summer 2007
As an intern for almost seven weeks, I was given work from most of the departments of the ministry of finance. I revised checks, requests and purchase orders from large organizations in Sharjah, in relation to the budgets of the Ministry of Finance. I revised several quotas as a result. I was also responsible for data entry.
• MBA, Master'of Business Administration, Dec 2010, Excellent Grade; GPA: 3.98 Canadian University in Dubai, Dubai, United Arab Emirates
• BA, Bachelors degree (Accounting and MIS), May 2008; GPA: 3.0 American University of Sharjah, Sharjah, United Arab Emirates