Country Marketing Manager
IFP Group
Total years of experience :10 years, 9 Months
Marketing Manager for all IFP Group events in Qatar:
- Ensures brand consistency and quality assurance across all channels
- Develops new events concepts and brand identity in line with IFP Group brand identity
- Develops and manages effective marcom plans and marketing campaigns for IFP Qatar events tailored to different target audiences, optimizing BTL and ATL promotions, and ensuring KPI achievement
- Plans, executes and oversees full-event cycle marketing activities for all IFP Qatar events and exhibitions (pre, during, post)
- Manages marketing budgets for IFP Qatar events, ensuring optimal ROI
- Manages PR and media coverage for all IFP Qatar events
- Develops strategic partnership proposals and sponsorship packages
- Develops and manages media partnerships
- Manages client & sponsor relationships, ensuring timely and quality delivery of all promised marketing services
- Manages all B2B matchmaking programs for IFP Qatar events
- Manages all creative content production for IFP Qatar events
- Manages creative & executive teams of up to 20 members for each event
- Coordinates IFP Qatar marketing activities with IFP Group HQ & collaborates with offshore partner teams
-Responsible for researching and producing reports of relevant market trends and consumer behaviour
-Responsible for event planning and management
-Responsible for planning and implementation of digital and traditional B2B and B2C marketing communications and activities including social media/SEO/SEM
-Responsible for developing brand guidelines and ensuring adherence to them across all functions
-Responsible for the production of advertising material (brochures, flyers, posters...etc)
Supported Korean-Qatari economic cooperation, and Korean SME's entry to Qatari market via:
- Market research
- Feasibility studies
- B2B marketing
- Event management
- Developing and sustaining corporate relations
- Assisting high profile Korean delegation visits
- Liaison with Qatari ministries and government entities
A member of the launch team of Korea Trade-Investment Promotion Agency (KOTRA) office in Doha:
- Assisted with public relations activities.
- Hosted launch event.
- Initiated business relationships with local companies and government entities.
- Helped organize promotional events targeting potential tutors and tutees, in line with The Writing Center's, and the university's brand image.
- Tutored university students to help improve their English writing skills via:
- Conducting one-on-one tutorials
- Organizing English writing workshops
For the courses Business Law, and Business Ethics and Social Responsibility:
- Graded assignments and exams based on thorough knowledge of the subject.
- Created a more efficient system to track students’ performance.
- Administered course online databases.
Interned at the Doha Gymnasiade 2009 Committee:
- Contributed to event marketing plan development.
- Contributed to pre-event marketing communications.
- Assisted sponsorship acquisition by pitching to potential sponsors.
Coordinated events:
- Managed department database.
- Handled invitations to department-held events.
- Liaised with business organizations in UAE for event participation.
- Managed student volunteers at department-held events.
- Assisted with administrative tasks and sales recording.
Related Courses: - Brand Management - Marketing Communications - Marketing Strategy - Marketing Research - Consumer Behavior - Intercultural Communication - Introduction to Digital Media Design - Project Management - Business Marketing - Organizational Behavior - Strategic Management and Policy April 2016, Community Class - Georgetown University, Qatar - Digital Marketing