Brand Manager – Tobacco & Tea
Numeric Distribution Network (Pvt.) Ltd.
Total years of experience :14 years, 10 Months
• Brand custodian of Gold Street International, HERO, Bridge and Kisan.
• Brand planning, brand strategy, Brand Activity Calendar and budgeting of assigned brands.
• Planning and executing of national & regional brand promotion activities, which include Trade Events & Consumer Contact Activities.
• Liaison with Supply Chain, Trade Marketing & Sales Team for effective communication, execution of marketing activities, campaigns at regional & national level.
• Coordination with Research Department for pre & post campaign analysis, Brand Visibility, Brand Availability, Blend Development, New Product Development, and consumer insights etc.
• Coordinating with advertising agencies for various national & regional campaigns.
• Coordinating, negotiating prices & finalizing vendors for various POP’s & POS materials etc.
Achievements:
• Successful nationwide re-launch of Gold Street international in which complete pack, tipping and blend was changed, targeting smokers with in legal age of 29 and above.
• Effective brand planning and pricing strategy making Kisan biggest brand in lower category market segment in history achieving volumes of 80, 000 cartons per month by 2014.
• CAMEL
- Successfully Organized Launch event, Retailers Sales Event of CAMEL in Lahore, an international tobacco brand available in more the 90 countries.
- In charge of the Consumer Engagement Program.
• Kisan Tea:
- Team leader for planning, developing and launching a tea brand in lower category market segment.
- Brand Plan for KISAN tea along with complete ATL and BTL Plan
- TVC concept for Kisan Tea
- Launched Kisan Tea with Rs. 10 & Rs. 20’s
Group Tasks (Samsons Group of Companies (Pvt.) Ltd.) - Achievements:
• Samsons Trust Hospital:
- TVC concept and development for Samsosns Trust Hospitatl Mardan
• Education:
- Developing a Marketing plan for Pak Schools & TVC in Mardan.
• Real Estate:
- Property scanning & brand plan for Samsons Developers.
• Samsons Ski Resort Malam Jabba, Sawat:
- Brand activation plan for Samsons Ski Resort Malam Jabba, Sawat.
• Azadi Festival Event:
- Organized a successful Azadi Festival at Samsons Ski Resort Malam Jabba, Sawat on 13 & 14 Aug 2016.
- Chair Lift Inauguration Event: Organized a successful Inauguration event for the opening ceremony of Samsons Ski Resort & Chair Lift at Malam Jabba Sawat on 1st Sep 2016 in which Chief Guest were Imran Khan Chairman PTI & Pervaiz Khatak Chief Minister KPK.
- Received an appreciation certificate along with special bonus from CEO for successfully organizing the inauguration event.
• Planning and executing regional brand promotion activities.
• Coordinating with advertising agencies for campaigns, social media campaigns, press adds, posters, brochure, radio add & TVC etc.
• Responsible for better visibility of Master Celeste, Master Foam, Master Max, Master Jet, Master Commander & Dura Foam at dealers outlets in Punjab & NWFP.
• Coordinating, negotiating prices & finalizing vendors for various POP’s & POS materials.
• Coordinating with Outdoor Media Agencies for OOH activities like installation of Fascias, branding at Key Accounts and finalizing hoarding etc.
• Planning, Managing & Participating in Exhibitions like, Dawn Life Style, IAP Exhibition, and Build Pakistan & Master Sleep Gallery Exhibitions in 8 regions.
Achievements:
• Successful launching of Celeste shops all across Pakistan.
• Nationwide Successful execution of Dealers Exhibition in which all group products of were displayed and briefed.
• Nationwide Re-Launch of Dura Foam
• Participated in DAWN Life Style Exhibition and winning the best stall award in Dec 2012.
• Nationwide Launch of Molty Cool Gel.
• Defining marketing strategy for Polystyrene Foam Packaging (PSP) and PET Packaging.
• Developing and implementation of Marketing Plan for PSP and PET.
• Formation of marketing team.
• Coordination with advertising agencies for ATL and BTL activities.
• Brand Activation of “P Pak” formally known as “Pa King”
• Maintaining a close liaison with Distributors for effective implementation of marketing activities and sales targets.
Achievements:
• Nationwide Launch of P Pak foam packaging focusing on BTL activities for describing benefits of Hygienic food packaging.
• Participating in Plas-Pack Exhibitions in LHR & KHI
• Successfully generated sales and achieve target of 54 connections per month for assigned area (Gulberg/LHR).
• Expanding local customer base and penetrating into profitable accounts.
• Effectively Identifying market opportunities and develop/maintain sales leads in their allocated area.
• Retaining and building customer relationship for future sales.
• Developed and realized new business relationships
Achievements:
• Successfully achieved quarterly sales for the last 3 quarters & met desired targets for my region.
• Identified and successfully conducted BTL activities in Universities like UCP, UMT, COMSATS, SCANS and Punjab University which resulted in better brand awareness of wi-tribe among students.
Group Account Manager for top 05 multinational companies in Pakistan i.e. Nestle Pakistan, Makro Habib Wholesale Center, Pepsi Cola International, Johnson & Johnson & Nippon Paints for their OOH needs / BTL activities and in-store merchandising.
• Interaction with the brand, marketing and trade marketing teams and fulfilling signage needs with best available options.
• Successfully execution of marketing outdoor campaigns, store openings like Makro Model Town LHR, BTL activities on product launches like Nestle MILKPAK, EVERYDAY etc.
• Developing and implementing strategies for BTL activities of Pepsi Blue, Pepsi Max, Clean & Clear Facial Wash and Neutrogena etc.
• Designed and developed Product display racks for A, B & C category stores, differing in designs and cost from store to store.
Achievements:
• Nestle MILKPAK & EVERYDAY:
Complete outdoor campaign design for product launch of Nestle MilkPak & EveryDay.
• PEPSI:
Design & execution of BTL campaign including Float activity for Pepsi Max, free sampling of Pepsi Blue etc.
• Makro: Design & execution of all internal signage’s for Makro Model Town Link Road Lahore on its launch.
• Nippon Paints: All in store branding of Nippon Paints for its Launch on national level which includes product display racks, back walls, rotating fan decks etc.