Head
Springs stores
Total years of experience :30 years, 6 Months
of Corporate Sales & Relationship (Springs Stores & café)
•Managing existing customers and maintain relationship.
•Managing corporate sales team
•Thrive for new corporate customers
•Planning strategies to work in areas covered by two branches in city.
Handling top corporate customers:
Corporate Sales and
Brand Development (Personal & Skincare brand), Prime Distributors
Responsibilities
•Looking after a multimillion revenue brand
•Managing all trade channels, including modern and traditional trade, by different teams
•Looking after parlour/salon businesses in the South region
•Preparing and designing brand activation campaigns; dealing with BTL agencies for brand activation
•Looking after social media team and vendors; managing social media marketing campaigns
•Supervising modern trade management
•Supervising the North team and marketing agencies
•Involvement in the hiring process
Cocoa Beans Premium Confectionery
Responsibilities:
•Looking after existing set-up of online business of premium chocolates
•Conducting competitor analysis for pricing
•Monitoring latest market trends to develop strategies for launch of cocoa beans in trade in Pakistan
•Dealing with vendors and advertising teams for packaging, designing of new products
Striving for new business and maintaining existing clients
•Working with technical team to sustain B2B business
Advising on and designing new strategies to streamline products and new business development
•Training of sales force across the country
•Dealing with suppliers and vendors of branded perfumes and cosmetics
Sales, operations, purchases, promotion, and business development of Multitech's retail outlets
•Dealing with suppliers and vendors of branded perfumes and cosmetics
•Designing and negotiating joint promotions with five-star hotels, shopping malls, and clubs
•Looking after sales of world-renowned luxury fashion accessories, cosmetics, and perfumes brands
•Hiring and training of new staff
Achievements:
•11% increase in sales volumes
•Establishment of two new retail outlets
•Successful major Ramadan promotion campaigns with Avari Hotels in Karachi and Lahore
•Rs 0.7 million worth of volumes generated in a month through joint promotions
•Provided outstanding leadership training to outlet in-charges and sales staff
Managing teams of supervisors and sales people throughout the UAE
•Looking after sales at company's kiosks across various different locations in the UAE
•Working with Business Manager for existing business as well new opportunities
•Preparing quarterly forecasts, keeping in view the sales trends
•Assisting General Manger in hiring and finalizing sales staff and supervisors
•Meetings with malls' management for growth in current business and possible new business avenues
Achievements:
•Established two new kiosks in Dubai Mall
•Successful participation in Dubai Shopping Festival 2009
Looking after sales portfolio of various product lines
•Managing a large sales team across Pakistan
•Devising annual sales plan, budget forecasting, and developing strategies to exceed preset targets
•Conducting competitor analysis, keeping abreast of market trends to develop newer markets
•Supervising channel as well as ensuring proper point-of-sales material
•Hiring sales staff and appointing distributors
•Managing promotion campaigns, marketing and advertising functions; coordinating with vendors
Achievements:
•40% growth in sales of Byly cosmetics in a year
•100% increase in sales of Tiffany’s Cooly
•3, 500 retail outlets covered
Responsibilities:
•Launching new mass market range of perfumes from the UAE
•Managing team of distributors in major cities across Pakistan
•Conducting different consumer pull campaigns and other BTL activities
•Strategically managing operations of trading items such as body sprays and perfumes
Fresh Up division), Hilal Foods
Responsibilities:
•Managed strategically-formulated sales and promotional activities for leading FMCGs organization
•Expanded business by expansion in retail space across Pakistan
•Operations, distribution, and sales management for new business unit
•Developed merchandising tools for multiple SKUs, generating brand awareness and revenues
Achievements:
•Revenue growth from Rs1.2 million to Rs3.2 million
•Successful by strategic working in low budgets
•Provided leadership to teams of zone managers and sales in-charges
•Institutional sales generated additional revenue
GlaxoSmithKline (Personal Care & Healthcare Products)
Responsibilities:
•Achieving sales targets, following sales development plans, identifying new opportunities
•Delivering leads; continuously achieved and exceeded monthly targets
•Managing sales and distributor teams in various territories of Karachi and Thatta, respectively
Achievements:
•Best Sales Officer (1997) on national level
•Received appreciation letters from management
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courses: Initial Sales Training
