Marketing Manager
ADCO
Total years of experience :23 years, 2 Months
•Marketing& modern trade Manager 2007-till now.
Duties& responsibilities :
•Setting and following-up the marketing plan.
•Analyzing the results of the marketing activities.
•Monitoring planned volume and financial targets for company products.
• Identifying new business opportunities.
•Anticipating future changes/trends to create competitive advantages.
•Responsible for consumer promotions and brand in-store activities.
• Managing the company participation in the trade fairs.
•Promotions and marketing operations.
•Responsible for customer satisfaction.
•Handle events management to promote for our products and promotions
•Focal point, handling all communications and briefing between the Marketing department and the different research and advertising agencies.
•Responsible for the implementation and the monitoring process of the monthly target plans.
•Test new products through market research
•Deliver a market research on competitors’ price & products.
•Design a questionnaire to gather information about "Customer Satisfaction"
•Responsible for availability & market Share Company through (retail audit & internal survey) and take the action toward that.
•Develop pricing strategies balancing firm objective.
•Identify, develop and evaluate marketing strategy.
•Direct the hiring, training and performance evaluation of marketing & sales staff and oversee their daily activities.
Responsible for preparing marketing plans.
•Launch/Re launch plans.
•Managing and implementing the different brand activities.
•Developing existing products.
•Plans and supports the budget.
•Conduct market and consumer visits.
• Monitoring the production in accordance with the plan.
•Constantly analyze available data related to the market and competitors.
• Obtain needed data and monitoring the market changes in order to enhance our market share through different actions and activities.
Responsible for achieving sales targets and marketing objectives
•Maintain strong long term relationship with our customers
•Training the staff with all up-to-date sales techniques,
•Managing the preplanned events and allocation of P.O.S materials.
•-Responsible for an area
•Distributing plans between sales team representatives
•Monitoring area sales and managing cash collection.
•Reported to the regional sales manager develop and maintain a professional and well motivated my sales team,
• Divide the missions and the monthly sales targets to them .
•Announcement them about everything new in offers and policy of company.
•Follow up distribution of the company products,
• coverage area and the degree of sales rep
•, Regulation in visiting outlets ( clients ) and do to satisfy them
• Follow up them the daily and weekly reports .
• Follow up all competitors activities and prices of competitors products and every any
• new thing about of them .( offers & activities ) and take an action .
• Follow up key accounts, solving problems of sales team , drivers, and clients.
•- Follow up the stores stock daily and filling any shortage of products and stocktaking the stores
• of the agent company , also P.O.S materials in the end of every month.
•- Do all my best to achieve all sales targets communicated by the regional sales manager. and do
• Anything in favor of company, practice the policy of company.
•- Raise & development the sales rep. Strike rate and his efficiency and evaluation him about his
•All these lead to achieve company plan.
Responsible for controlling and following-up Key Accounts orders.
•Maintain strong long term relationship with our customers,
•Insuring availability and visibility
•Managing the preplanned events and activations,
•OOS Analysis.
•C.F analysis.
•Controlling on the merchandisers& promoters
•Controlling on credit limit & credit terms.
•Make a business review every month with the client responsible.
•Do competions reports every month.
•Do activities report to our competions.
T.S.I for retail distributors
Duties& responsibilities :
•Responsible for achieving sales and marketing targets
•Preparing reports,
•Quarter reviews
•Reviewing sales figures and R.O.I for the distributors.
•Responsible for 3 distributors.
•Distributing plans between sales team representatives.
•Monitoring area sales and managing cash collection.
• Reported to the regional sales manager develop and maintain a professional and well motivated my sales team .
•Divide the missions and the monthly sales targets to them.
•Announcement them about everything new in offers and policy of company.
•Follow up distribution of the company products.
• Coverage area and the evaluation of sales rep.
•Regulation in visiting outlets (clients) and do to satisfy them.
• Follow up them the daily and weekly reports.
• Follow up all competitors activities and prices of competitors products and every any &make a reports about it
• New thing about of them. (Offers & activities) and take an action..
•Follow up the stores stock daily and filling any shortage of products and stocktaking the stores
• Also P.O.S materials in the end of every month P.O.S reports.
• Do all my best to achieve all sales targets communicated by the regional sales manager.
• Do Anything in favor of company.
• Practice the policy of company.
•- Raise & development the sales rep.
• Strike rate and his efficiency and evaluation him about his
•All these lead to achieve company plan.
Responsible for handling retail customers
•Insuring availability and visibility monthly reconciliation,
•Handling closing activities,
•Process payments of clients,
•Sending customers’ orders to the customer service dept for delivery.
• All these lead to achieve company plan.
Duties& responsibilities :
•Responsible for an area
•Distributing plans between sales team representatives
•Monitoring area sales and managing cash collection.
• Reported to the regional sales manager develop and maintain a professional and well motivated my sales team,
•Divide the missions and the monthly sales targets to them.
•Announcement them about everything new in offers and policy of company.
•Follow up distribution of the company products.
• Coverage area and the degree of sales rep.
•Regulation in visiting outlets ( clients ) and do to satisfy them
• Follow up them the daily and weekly reports.
• Follow up all competitors activities and prices of competitors products &make a reports about it
• New thing about of them. (Offers & activities) and take an action.
•Follow up the stores stock daily and filling any shortage of products and stocktaking the stores (C.F)
• Also P.O.S materials in the end of every month P.O.S reports.
• Do all my best to achieve all sales targets communicated by the regional sales manager.
• Do Anything in favor of company, practice the policy of company.
•- Raise & development the sales rep.
• Strike rate and his efficiency and evaluation him about his
•All these lead to achieve company plan.
•Out of home project supervisor (Marketing project -Lipton-)
Duties& responsibilities :
•Responsible for direct and indirect distribution in my area
•Giving new ideas for 3rd party suppliers
•Responsible and managing national promotions and activities.
•Achieve company plan
•Use all my talent to convince the customers what about the benefits after use the Lipton ( change consumer behavior ) .
MS Office. (Windows + Word + Excel + Power point + Access + Internet.). •-A lot of training in B.A, Sales & Marketing. (Leader Ship+ Dominating +Sales College+ Train The Trainer+ Communication Skills)
MS Office. (Windows + Word + Excel + Power point + Access + Internet.). •-A lot of training in B.A, Sales & Marketing. (Leader Ship+ Dominating +Sales College+ Train The Trainer+ Communication Skills)
MS Office. (Windows + Word + Excel + Power point + Access + Internet.). •-A lot of training in B.A, Sales & Marketing. (Leader Ship+ Dominating +Sales College+ Train The Trainer+ Communication Skills)