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Nadia Malik, Creative Writer/ Content Strategy Manager

Nadia Malik

Creative Writer/ Content Strategy Manager ·Quantum Pvt LTD

United Arab Emirates

Bachelor's degree, Journalism and Electronic Media

Work experience

Total years of experience: 6 years, 6 months

Creative Writer/ Content Strategy Manager

March 2019 - October 2019

Quantum Pvt LTD

Lahore, Pakistan

March 2019 - October 2019

Responsibilities included doing research on Muslim Lifestyle keyword and creating content for the Salam Planet blog, Social Media Pages, and for in-app.
Social media pages updates and management (Facebook, LinkedIn, Instagram, and Twitter).
Creation of Marketing Content Calendar for syncing content for the blog, Social Media Pages, and in-app content.
On-page content optimization with SEO Expert. Service page content monetization and internal linking and editing as per SEO techniques.
Training and managing a team of Content Creators for in-app posting and of Content Writers for blog and off-page posting.
Collaboration of ideas and content with PPC Manager and design team for generating required Social Media, in-app content, and Marketing material (Brochures, email templates, flyers).
Creation of timely Product Feature Roll outs, Push notifications, updates.
Reach out to agencies for off-line branding (PR’s).
Proof reading and editing of Content before having it published on the blog. App review for content posting by Content Creators.

Company industry:
IT Services
Job role:
Marketing and PR

Creative Content Writer/ SEO Analyst

October 2017 - November 2018

Systems Pvt Ltd

Lahore, Pakistan

October 2017 - November 2018

Responsibilities included doing research on Cable and Internet service market (ISPs) latest updates and news, creating articles and taglines with keyword monetization of the content for on-page and off-page and social media platforms.
Social media pages updates and management (Facebook and Twitter).
Creation of Metas, SEO titles, and headings according to specified keywords.
On-page content optimization with Team Lead. Service page content monetization and internal linking and editing as per SEO techniques.
Blog post submissions on Wordpress.
Keyword research and integration in on-page and off-page blog posts.
Off-page linking and outreach for US based bloggers.

Company industry:
IT Services
Job role:
Marketing and PR

Creative Content Writer (Freelance)

May 2017 - October 2017

Egenienext/Intact Solutions

Lahore, Pakistan

May 2017 - October 2017

Responsibilities included creating, revising, reading, and proof reading text content for their main website blog (http://blog.egenienext.com/) and sister company website blog (https://www.intactsolutions.ca/articles/ ), and social media pages concerning latest technology updates and events (https://www.facebook.com/intactsolutions.ca/ ).
Keyword integration for targeting the very market.
Creating portfolios for their latest mobile applications, taglines for social media pages, and event updates.

Company industry:
IT Services
Job role:
Information Technology

Creative Content Writer

April 2016 - April 2017

Brandocta

Lahore, Pakistan

April 2016 - April 2017

Responsibilities included creating, revising, reading, and proofreading text content for Web sites, and blogs covering almost every niche (Including; entertainment, technology, surgical procedures, medicine, futons etc.)…
Keyword integration for targeting the very market.
Creating product selling descriptions for product service pages (Letherhosen).

Company industry:
Marketing
Job role:
Marketing and PR

Guest Relations Executive/ Marketing Executive

October 2014 - December 2015

Hoilday Inn Al Barsha

Dubai, United Arab Emirates

October 2014 - December 2015

Guest Relation Job Role:
Welcoming guests during check-in and giving a sound farewell to guest at checkouts. 
Handling guest complaints and concerns in an efficient and timely manner.
Overseeing VIP guests, arrivals and departures. 
Coordinating and multi-tasking job duties in a busy environment.
Keeping detailed information regarding arrivals and room requirements.
Having up to date information on daily room occupancy.
Providing excellent customer service as per hotel standards.
Greeting guests as they enter and exit the hotel. 
Providing information regarding the Hotel, town attractions, activities etc.
Checking on VIP reservations, completing their pre-registration formalities.
Maintaining up-to-date information on room rates, current promotions, offers and packages
Maintaining all guest folios in the manner instructed and type out necessary guest likes and dislikes to the appropriate fields on the profile.
Coordinating with housekeeping for clearing rooms.
Collecting Guest feedback during guest departure along with his likes and dislikes.
Performing basic cashier activities as and when required.

Marketing Executive Job Role:
Responsibilities included creating, revising, reading, and proofreading text content for Websites, blogs, and social media pages of Holiday Inn.
Working under the HOD and with the SEO team to produce quality web content along with key word integration.
Working along with other departments of the property to cater marketing needs.
Attending morning meetings along with HOD with other departments of the property to discuss the pros and cons of reception services and F & B services.

Company industry:
Hospitality & Accomodation
Job role:
Hospitality and Tourism

Senior Content Writer

March 2012 - January 2014

Next Media Solutions

Lahore, Pakistan

March 2012 - January 2014

Responsibilities included creating, revising, reading, and proofreading text content for Web Hosting, thewikimag, Certifications, and Travelling.
Working closely with the SEO team to produce quality web content along with key word integration.

Company industry:
Travel Agency
Job role:
Hospitality and Tourism

Education

Virtual University Of Pakistan

October 2010

October 2010

Bachelor's degree, Journalism and Electronic Media

Pakistan

Skills

Marketing
Expert
Marketing
Expert
Blog Management
Expert
Blog Management
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Creative Writing
Expert
Creative Writing
Expert
Content Writing
Expert
Content Writing
Expert
Calm, efficient, and organized with great attention to detail
Expert
Calm, efficient, and organized with great attention to detail
Expert
Can work under pressure
Expert
Can work under pressure
Expert
Proven ability to work independently with little supervision
Expert
Proven ability to work independently with little supervision
Expert
Solid communication and interpersonal skills
Expert
Solid communication and interpersonal skills
Expert
Marketing
Expert
Marketing
Expert
Blog Management
Expert
Blog Management
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Creative Writing
Expert
Creative Writing
Expert
Content Writing
Expert
Content Writing
Expert

Social profiles

Languages

English
Expert
Urdu
Expert

Hobbies

  • Swimming, Reading, Writing, Traveling