Accident and Health Line of Business and Direct-to-Consumer Distribution Manager
MetLife
Total years of experience :20 years, 11 Months
• Reports to the General Manager, matrix to the Regional Office
• Responsible for 20% of new business Revenue
• Aligns and implements global strategy following growth area priorities
• Responsible for the risk insurance sales in all sales channels: Agency, Bankassurance, Direct Marketing, Partnerships
• Responsible for the portfolio of risk insurance products
• Project management: designs, develops, and implements comprehensive Business Cases followed by execution of pilot and implementation phase and respective monitoring
• Financial targets and P&L responsible
• Marketing materials development and production: sales tools, fulfillment kits, brochures
• Control of sales training development and performance
• Member of key company initiatives committees: Customer Centricity Counsel, Organizational Health, Customer on-boarding
• Reported to the General Manager, matrix to the Regional Office
• Established and developed the Direct-to-Consumer channel
• Successfully designed and implemented Outbound Telemarketing cross-sell campaigns over own client base
• Successfully designed and implemented upsell and stand alone sale Outbound Telemarketing campaigns over partners databases
• Financial targets and P&L responsible
• Developed and produced marketing materials for the campaigns
• Developed sales trainings for call centers: sales scripts, cross-sell and upsell, impulsive and consultative sales
• Exceeded industry benchmark key performance indicators for the implemented campaigns
• Delivered call centers performance above agreed local targets
• Responsible for - Finance, Personnel, Reporting, Planning of activities, Execution of plans
• Executive search and selection, Training, Personnel leasing
• Reported to the Sales Director
• Implemented the sales and marketing strategy with both multinational and local key accounts
• Launched new products lines as per regional marketing strategy
• Coordinated activities in over 120 outlets
• Managed a sales force team of 50 people
• Reported to the Managing Partner and the Regional Headquarters in Greece
• Fully responsible for - Finance, Personnel, Reporting, Planning of activities, Execution of plans
• Managed to position the company in the top three on the market, within two years of operation in the county
• Negotiated, designed and executed training projects with major key accounts
• Project management: Change management, Aligning corporate with HR strategy; Strategic HR planning
• Reported to the Managing Partner
• Negotiation, planning and delivery of soft skills trainings
• Customization of training programs in three major fields - Selling skills, Customer service, and Leadership
• Implemented Training Academies with key accounts: Porsche Leasing Bulgaria, Bayer, Novartis, Sandoz, Teva, Belin-Chemie Menarini, Roche, Mtel, BTK, 2be, Canon, Microsoft, Citi Bank, Bulgarian American Credit Bank, Kraft
• Reported to the Sales Director
• Developed and implemented the project for adding the brand to the company portfolio
• Developed the brand sales and marketing strategy
• Logistics control: import, stock availabilities, price formation
• Managed a sales force of 3 Regional Supervisors and 20 Sales Representatives
• Reported to the Retail Director
• Responsible for achieving sales targets in the retail and wholesale channels
• P&L responsible for the Yves Rocher retail chain
• Logistics control: import, stock availabilities, price formation,
• Marketing responsible: implementation of marketing strategy
• Increased sales through delivery and follow-up on: Selling skills and Merchandising trainings
• Managed 3 Shops Managers, 10 Sales-consultants and a sales force of 3 Regional Supervisors and 13 Sales Representatives
• Reported to the General Manager
• Responsible for achieving sales targets with major key accounts: METRO Cash & Carry, Billa, Shell, OMV, ENA
• Developed consumer sales strategies and plans
• Organized and executed all promotional and marketing activities, including: POS branding, product positioning, merchandizing
• Managed price policy formation
• Coordinated sales and marketing strategy implementation in over 110 outlets