Nadim El Nouri

Responsibilities:
-Set up the go-to-market strategies for new markets
-Educate and consult with advertisers and agencies on the benefits of digital advertising
-Formulate digital marketing strategies and implement them on Yahoo! on behalf of clients and agencies
-Liaise with leaders of different departments in the organization to formulate new advertising products.
-Manage the relationship with tier 1 agencies and clients to increase share-shift.
-Manage and report, revenue forecasts, pipelines

Accomplishments:
-Promoted to head of Telcos & Finance for Yahoo!MEA
-Established solid business relationships with decision makers of major advertisers in my markets; mainly in FMCG, Banking and Telecom industries.
-Constantly achieved revenue targets; Grew Revenue from Telco’s by 50%
-Conducted industry workshops Saudi Arabia & UAE for advertisers and agencies


Client Development Manager January 2011 to January 2013

Responsibilities:
-Formulating media plans for agencies and major clients in GCC (except UAE)
-Strategic selling to contribute to the sales target of the complete Advertising sales team.
-Managing the online spend of major brands within restricted budgets.
• Creating Regional Online campaign opportunities for major clients that are new to the digital arena -by:
-Suggesting the campaign theme and interactive concept
-Brainstorming microsite/branded platforms concepts and online competition along with the client and agency
-Attending weekly client meetings for campaign performance evaluation and campaign future directions
-Holding regular monthly presentations in front of the advertiser’s upper management and leading discussions for campaign renewals

Responsibilities:
-Managed the account of Saudi Telecom
-Developed and implemented targeted marketing programs by working closely with strategic unit in order to support the Client’s multiple sales channels & brand strategy while ensuring that the creative responses conformed to client requirements and brand guidelines
-Launched a multitude of service offerings (most prominently Prepaid, Postpaid, Broadband and mobile content)
-Worked closely with Digital unit to ensure full and optimal utilization of digital channels for all advertising campaigns
- Successfully managed my team keeping them motivated and engaged

Accomplishments:
-Played a key role in launching STC’s partnership campaigns with both Man United and Real Madrid Football Clubs by aligning directly with their marketing teams. (2 year project)
-Launched STC Sports online platform.

Highlights :
• Pioneered in leading 360 degree campaign for Qtel’s new Postpaid identity namely Shahry.
• Bestowed with a Qtel’s Shahry Award for excellent campaign management in 2009.
• Played a pivotal role in launching multitude of service offerings including Post-paid Launch & Qtel repositioning

Key Responsibilities :
•Worked on the Qtel account
•Launched a multitude of service offerings (Post-paid Launch, Qtel repositioning &Internet Services)
•Developed a comprehensive knowledge in Advertising, PR, Media, CRM, Online advertising, and Production

Crafted an impressive growth path rising from the position of Senior Account Executive to merit promotion to Regional Business Development Executive within a short span of time .

Designation Chronology :
• Sept 2006 - August 2007: Regional Business Development Executive
• July 2004 - Aug 2006: Senior Account Executive (Mcdonalds & Nestle)

Key Responsibilities :
• Identified and developed new business opportunities by compiling tertiary information (market conditions, competitor activities and client requirements) and formulating marketing/ business development strategies to acquire a competitive edge in the agency.
• Developed and maintained efficient business relationship with clients, analyzed new opportunities and conceptualized strategies. Maintained an excellent customer satisfaction rate with virtually zero comebacks.
• Liaised with other agency departments and business functions to understand business requirements and improve existing processes while keeping abreast of new campaigns.
• Provided input for business planning, developed ideas and strategies to support future product development, to meet defined sales targets.
• Directed the preparation of requisite reports in order to keep the Board of Director abreast of all agency departments.