PR Account Manager
Orient Planet
Total years of experience :16 years, 6 Months
- Planning PR & marketing strategies, communications initiatives, and additional out-of-the box initiatives utilizing traditional & non-traditional channels of communication which include preparing PR action plans as well as marketing plans with different brand orientation
- Preparing PR plans for upcoming events and campaigns and take necessary steps to ensure that they are implemented
- Suggesting & implementing maximum ROI strategies
- Attending and contributing to regular meetings to plan, and assess the progress of PR work for different clients
- Organizing press conferences and media events, and attending such events wherever necessary
- Researching on relevant events that the clients can participate in, and looking for speaking/sponsorship opportunities. In addition, I have participated in GITEX, BETT, ADEEC, ATM, IIR and Cityscape exhibitions.
- Pitching interview opportunities to media via telephone and email and reviewing editorial schedules and editorial calendars
- Traveling and managing clients’ events abroad. I have traveled to London to cover a press conference for HTC as well as arranged a media tour to Oman and managed all the PR activities included
- Recommend and implement initiatives and tactics that manage the target audience's perception
-Managing my team (of three people) so that they are well-organized, motivated and could meet the deliverables of each client and add value to them
- Providing strategic PR & Marketing Communications consultation to clients
- Analyzing markets for business trends and market insights
- Preparing different PR reports whether internal, external or post-event PR reports
- Increasing sales of major brands through effective marketing communications techniques
- Drafting press releases, feature articles, speeches, MC notes, interview answers, outline for a newsletter, etc…
- Maintain media contacts list via updating the internal media database on a regular basis and that includes Pan Arab and International media
I manage Hewlett Packard in the Middle East and oversee all the PR activities for the region liaising with our headquarter offices in the UK. I also travel to selected countries to execute HP plans and supervise their regional events. I manage a team of three people at Dubai office in addition to other teams in the GCC countries. I also manage Majid Al Futtaim Properties Communities Business Unit, Al Zahia, Axis Communications, and UAE International Awards for Poets of Peace and MED-EL.
• Take lead in strategic and business planning and ensure all work developed and implemented is strategic to the Group and with the Regional Office.
• Form an integral part of the development and delivery of EMEA plans
• Take overall responsibility for research, media relations, press office, media training, key messaging, interviews, and spokespeople briefings
• Develop quarterly plan that are in line with EMEA’s objectives
• Add creative elements to the plans and campaigns in the Middle East
• Manage and supervise the team’s day - to -day work
• Manage Regional offices, attend weekly meeting and calls and ensure they are aligned for the work for each quarter
• Manage the day-to-day relation with the client and suggest ways to improve quality of work
• Develop a growing and effective professional PR strategy for products and services
• Improve quality of coverage
• Develop, deliver, monitor and review business plan quarterly
• Prepare weekly reports and presentations for our regional offices
I handle various accounts such as Fitness First, Renault, Sharjah Media Centre, Jumeirah Restaurants, Dubai Investments, ExxonMobil, Awqaf, Minors Affairs Foundation and Dubai Properties Group.
I proactively manage high-profile accounts developing a strong client relationship where I drive the public relations strategy and communications plan with hands-on client relationship management.
As a PR Manager, my core focus is:
• Reviewing, analyzing and reporting media coverage.
• Promoting news stories over the phone to appropriate media.
• Pitching interview opportunities to media via telephone and email.
• Recommend and implement initiatives and tactics that manage the target audience's perception.
• Maintain media contacts list via updating the internal media database on a regular basis.
• Managing media enquiries promptly and effectively.
• Suggesting PR topics on a regular basis in a proactive manner.
• Researching press releases, Q&As, speeches, MC Notes, feature articles, newsletters, among others.
• Drafting detailed briefs for all PR events or other activities.
• Drafting and editing Editorial content in English in addition to other copywriting requirements
• Preparing post-event PR reports.
• Coordinating with third party suppliers as needed.
• Act as a PR consultant for other departments in line with broader PR and Marketing plan.
• Ensure that specifically assigned tasks get completed as per agreed results and timeframe.
• Take necessary steps to ensure that the PR plans are implemented.
• Prepare PR plans as requested for upcoming campaigns and events
• Responsible for quality of coverage in English and Arabic
• Prepare the monthly report for clients.
• Continuously review editorial schedules and editorial calendars, and manage the process to ensure it appears in all key features.
I have graduated with First Class honor with a GPA of 3.84