Nadine Abu-Ayyash

- Oversee both internal and external communications planning and execution
- Manage communications activities that promote the organisation's mission to both internal and external audiences
- Manage all communications programs revolving around integration projects taking place across the Middle East and Africa region
- Develop and manage all resources pertaining to external crisis communications
- Support senior leadership in communicating key initiatives, policy changes and other organisational changes to employees and external stakeholders
- Manage the promotion of the organisation's identity and brand through traditional and new media channels (paid, earned, shared, and owned)
- Manage communications activities that enhance and protect the organisation's reputation
- Support in managing all corporate social responsibility initiatives around the region and ensure the projects are successfully promoted to internal and external stakeholders

- Developed an integrated communications strategy across multiple regions in Africa, West Asia, Central Asia, and Europe
- Developed all messages and scripts for leadership team across multiple channels and ensured dissemination to different stakeholders
- Developed and implemented initiatives to improve employee engagement and morale across 12 Medtronic regional offices
- Developed communications plan to increase brand awareness and recognition
- Collaborated with HR teams to develop programs to promote Inclusion & Diversity and Female Empowerment as part of Medtronic’s mission
- Ensured messages are consistent across platforms and different business groups and functions
- Developed and managed internal crisis communications
- Managed all digital and social media platforms internally to ensure employees are informed, connected, and engaged

- Collaborated on developing communication strategies, work plans, and materials to achieve corporate objectives
- Worked with leadership team on developing content for multiple platforms (social media, email, print, …) aimed at a range of internal and external stakeholders
- Localised and adapt global branding and communications strategies to meet regional market needs
- Supported the preparation and dissemination of communication materials such as employee manuals, PR campaign materials, award applications, and more through reviewing, editing, fact-checking, and updating content
- Provided the company’s branding and marketing initiatives with proactive and reactive content and tools across public relations, media relations, and social media
- Managed digital marketing platforms aimed at both direct consumers and health care professionals
- Coordinated press coverage for major Medtronic events including preparation of press releases, development of media briefings and supporting materials, fielding media inquiries and requests, and scheduling related meetings as needed
- Planned and coordinated all Medtronic corporate PR special events and programs, including booth and activities at Arab Health (2nd biggest medical conference globally)
- Organized and managed events around new product and services launches
- Analyzed feedback on effectiveness and impact of communication and PR projects for ongoing improvement

- Managed over 25 key client accounts from initial client assessment and acquisition to the completion of orders and follow-up support
- Handled all communication and coordination between senior management, sales team, external third- parties, and clients
- Coordinated and managed events around product launches, including liaising both internally and externally
- Insured training was up-to-date for staff and health care providers (surgeons, nurses, medical sales representatives…) by continually assessing gaps in knowledge around the company’s policies and products
- Organized workshops and training events for health care providers, ensured training adherence to Medtronic standards and protocols, and submitted reports summarizing and evaluating training sessions
- Prepared and analyzed financial reports for ongoing business operations on a daily, weekly, monthly, and quarterly basis

- Handled multiple aspects of Human Resources operations including monitoring employee attendance, managing employee benefits, and updating Employee Handbook
- Handled all legal reporting and correspondence with distributors, health care providers, and governmental health agencies
- Implemented several initiatives to improve efficiency and effectiveness of operations including devising a system to track all employee travel plans, changes to workflow for receiving and sending deliveries and correspondence, improvements to client databases, and updating system for tracking employee attendance
- Planned and managed office events

- Identified and recruited top talent for clients in non-profit, real-estate, and financial sectors
- Worked closely with clients to identify key performance areas for vacant position(s) and followed up with the development of “ideal candidate” profiles (qualifications, skills, experience, personality traits)
- Developed client-centered strategies for recruiting and attracting top talent
- Implemented competency-based assessment tools and methods to identify potential job candidates for senior-management positions
- Conducted pre-screening and in-depth hiring interviews
- Authored and submitted reports to client teams on various areas of the executive search including talent availability in the market, potential challenges to recruitment, and recommendations for moving forward in the search
- Developed job descriptions and incentive schemes for new hires
- Analyzed primary and secondary data sources to address client inquiries on a number of organizational management and HR topics such as succession planning, remuneration, legal compliance, and change management

- Oversaw interpretation of government legislation, regulations, and policies prior to granting approval of passport application
- Led correspondence with clients on sensitive and complex issues around passport security and regulations
- Disseminated information to clients and staff on delivery of passport services and guidelines
- Delivered debriefings and progress reports on passport applications pending resolution