Account Director
IML Group
Total years of experience :17 years, 3 Months
Currently managing the NESTLE account:
• Extensive handling & managing the sampling activations in the UAE market for the categories of Maggi, Cerelac, Nido, Fitness cereal and Nesquik (in-store and outdoor events) as well as B2B Nestle professional events
• Directing the activation process & ensuring an effective control of the brand image in the trade
• Managing all the brand ambassadors & supervisors working in the trade to support and maintain a flawless activation
• Interview and recruit all the brand ambassadors for Nestle
• Work closely with key stakeholders (Trade marketing, brand & sales team) across the customers business and work on key strategic projects such as: in-store, events & mall activations
• Develop objectives, strategies, plans & presentations to report to the client
• Provide my client a weekly and monthly report including a detailed campaign presentation reflecting on sales & sampling figures for every SKU handled in the activations
• Monitor and analyze market trends & competitor activities and provide action plans
• Pitch & closure of new business opportunities in the market
• Responsible for completing and presenting internal business planning and forecasting
• Implementing the DPGP commercial strategy in store for the brands: L'Oreal Paris, Maybelline, Garnier, Ombrelle and Essie.
• Managing 50 large pharmacy banners and mass-market chains across the Montreal West area.
• Ensuring the accurate representation of the brand.
• Negotiating secondary placements for products in order to meet sales target and maximizes opportunities.
• Using POS materials to create displays in stores and placing specific merchandise to improve L'Oreal's image and entice sales.
• Being creative in developing in-store events to help generate more sales and increase brand visibility.
• Played a big role in the launch of new innovations, including their presentation and retail execution in the field
• Training of all new employees in my department.
Important Achievements: Being among the top 10 representatives in Canada for executing the best display for L'Oreal's products.
•Assigned to over 130 clients such as convenience, gas and drug stores.
•Taking inventory and placing orders accordingly.
•Dealing with management teams and generating sales by overseeing all aspects of customer service, including ongoing rotation and stocking of products on the shelves and displays, in coolers, vending equipment, and customers' backrooms.
• Building displays and setting up promotional materials such as pricing signs and banners.
Important Achievements: Obtained the P.E.P.S.I certification, recognition for upselling and reaching quotas as well as several TRUE BLUE AWARDS for outstanding performance.
• Presenting and selling company products and services to current and potential clients while achieving the given sales objectives.
• Providing technical support and finding solution to customers' problems and concerns.
• Providing on-the-job training for new employees.
Important Achievements: Improved my sales performance every month and achieving the GOLD status every week. Won employee of the month in all regions several times.
• Selling upgrades for Fido handset agreements to clients, ultimately bringing the company more income.
• Negotiating pricing and retaining unsatisfied client.
• Making payments, ordering new phones and answering clients' questions.
• Taking supervisor's calls when needed.
Important Achievements: I was promoted for training new retention employees and taking supervisor calls. I had the best save rate in my team and was entitled for all contests given by Fido due to my high performance.
September 2007- 2011 Concordia University JMSB - Major In Marketing * My education revolved around the study of commerce on a local and international scale.
September 2004- June 2007 Vanier College Social Sciences - DEC in Commerce
September 1998- June 2004 École Secondaire Des Sources High School Diploma