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تم إلغاء حظر المستخدم بنجاح
نادين مرتضى, Brand Manager Royal Canin Lebanon

نادين مرتضى

Brand Manager Royal Canin Lebanon·M. Nassif et Fils

لبنان

بكالوريوس, Business Administration

الخبرة العملية

مجموع سنوات الخبرة: 15 سنوات, 1 أشهر

Brand Manager Royal Canin Lebanon

سبتمبر 2019 - أبريل 2025

M. Nassif et Fils

بيروت، لبنان

سبتمبر 2019 - أبريل 2025

● Develop short and long-term marketing and product strategy plans
● Manage all customer and business aspects of the product cycle
● Ensure company-wide branding consistency for the clients
● Manage Social Media pages to increase brand awareness
● Ensure all campaigns are delivered to brand guidelines and within budgets
● Support sales team by providing sales tools, and new market leads
● Manage forecasts, targets and demand planning
● Analyze brand and competitive trends, and recommend actions to be taken
● Lead and follow up on the proper price positioning of the company’s portfolio vs competition
● Ensure the right acquisition of new products/ brands that will complete the current portfolio and will ensure an additional growth in terms of sales and margins
● Ensure price structure and promotions will secure the agreed Gross Margin after Marketing Support
● Ensure stock management (target monthly reviews and initiate order placements), to avoid out of stock or stock overload
Achievements:
● Lead cross-functional teams on work tasks, provide direction and manage timeline milestone to achieve KPIs
● Issue up to 12 reports per year to the top management to assist in decision making process
● Provide solutions to treat threats facing the company.

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
التسويق والعلاقات العامة

Brand Manager

نوفمبر 2018 - أغسطس 2019

Watercenter

بيروت، لبنان

نوفمبر 2018 - أغسطس 2019

● Planned and executing marketing plans - short & long term
● Prepared and managed annual budgets and forecasts
● Handled social media accounts on both platforms, Facebook and Instagram
● Planned a strategy to deplete dormant stock
● Developed and implemented advertising campaigns (ATL & BTL)
● Planned promotional plan with sales manager
● Analyzed consumer, category, competition, and channel/customer as part of a brand
assessment
● Identified new products and established new relationships with principal/suppliers
● Supported the sales team by providing databases, and new market leads
● Updated Company’s website
● Submitted monthly reports to upper management
● Followed up, on a monthly basis, with sales targets vs. achievement with the sales team
● Did market visits with sales
● Analyzed product development & sales by channel and by client
● Analytical skills to forecast and identify trends and challenges
● Performed regular market research
● Identified how our brand is currently positioned in the market vs. competition
Achievements:
● Handled a bazaar of dead stock with an ROI of 21K%
● Handled clients complaints and solve their issues effectively

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
التسويق والعلاقات العامة

Senior Marketing Specialist

سبتمبر 2013 - نوفمبر 2018

Societe Georges et Antoine Gannage

بيروت، لبنان

سبتمبر 2013 - نوفمبر 2018

● Planned and executed post-sales branding for clients within brand guidelines
● Liaised with events’ coordinator to maximize visibility at conferences such as In Shape and BIDM, etc.
● Worked closely with web developers to produce the company’s website
● Collaborated with a graphic designer to produce the company’s new identity and collateral
● Planned and launched 6 brand’s accounts across social media platforms including Teoxane, LPG, Gannage Holding, Gannage Wellness, Gannage Dental, and Al Tajheez; and prepared content for them, alongside boosting strategies with monthly reports
● Implemented advertising strategy through developing online ads and company positioning on social media sites: Facebook, Instagram and LinkedIn
Achievements:
● Created local and global marketing strategy related to Aesthetic, Dental, and Medical Institutions in Lebanon and Iraq
● Managed annual company events including the Holding’s Annual Dinner, Teosyal Annual Workshop, and other workshops
● Contributed to business growth of up to 28% through innovation of highly effective online and offline advertising strategies

مجال الشركة:
المستشفيات الطبية
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Assistant /PA to the CEO

أغسطس 2011 - أغسطس 2013

Yucca Holding

بيروت، لبنان

أغسطس 2011 - أغسطس 2013

● Constructed a marketing strategy including a social media plan, and a calendar of activities for Kids Planet
● Assisted in developing the corporate identity for Kids Planet and Dyar
● Assisted in the development of Yucca Holding and Kids Planet website
● Liaised with clients, suppliers and other staff
Achievements:
● Conducted a market study for Kids Planet
● Increased office correspondence efficiency by creating letter formats to be used as a basis of correspondence for all types of situations

مجال الشركة:
خدمات الدعم التجاري الأخرى
الدور الوظيفي:
الإدارة

Sales Executive

ديسمبر 2010 - يوليو 2011

Al Diyar International Company

بيروت، لبنان

ديسمبر 2010 - يوليو 2011

• Conducted an average of 10 sales visits per day.
• Prepared a daily report for management review.
• Assisted with the preparation of the 2011 company catalogue.
• Took care of the showroom, in addition to maintain the stock count

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
المبيعات

Sales Executive

أبريل 2010 - ديسمبر 2010

Habtoor Hotels

بيروت، لبنان

أبريل 2010 - ديسمبر 2010

• Marked every quota given.
• Conducted an average of 10 sales calls per day with follow-ups.
• Prepared weekly reports for management review.

مجال الشركة:
الضيافة والسكن
الدور الوظيفي:
المبيعات

التعليم

Middle East Universtiy

أغسطس 2009

أغسطس 2009

بكالوريوس، Business Administration

لبنان

المعدل التراكمي (نقاط): 3.03 من 4

المعدل التراكمي (نقاط): 3.03 من 4

B.A. in Business Administration with the concentration in Marketing.

Baushrieh Adventist Secondary School

يونيو 2005

يونيو 2005

الثانوية العامة أو ما يعادلها، High School Diploma

لبنان

Skills

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Administration
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Microsoft Office
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Adobe
Intermediate
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Opera
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Fidelio
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Fidelio
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