Nadine Mortada

● Develop short and long-term marketing and product strategy plans
● Manage all customer and business aspects of the product cycle
● Ensure company-wide branding consistency for the clients
● Manage Social Media pages to increase brand awareness
● Ensure all campaigns are delivered to brand guidelines and within budgets
● Support sales team by providing sales tools, and new market leads
● Manage forecasts, targets and demand planning
● Analyze brand and competitive trends, and recommend actions to be taken
● Lead and follow up on the proper price positioning of the company’s portfolio vs competition
● Ensure the right acquisition of new products/ brands that will complete the current portfolio and will ensure an additional growth in terms of sales and margins
● Ensure price structure and promotions will secure the agreed Gross Margin after Marketing Support
● Ensure stock management (target monthly reviews and initiate order placements), to avoid out of stock or stock overload
Achievements:
● Lead cross-functional teams on work tasks, provide direction and manage timeline milestone to achieve KPIs
● Issue up to 12 reports per year to the top management to assist in decision making process
● Provide solutions to treat threats facing the company.

● Planned and executing marketing plans - short & long term
● Prepared and managed annual budgets and forecasts
● Handled social media accounts on both platforms, Facebook and Instagram
● Planned a strategy to deplete dormant stock
● Developed and implemented advertising campaigns (ATL & BTL)
● Planned promotional plan with sales manager
● Analyzed consumer, category, competition, and channel/customer as part of a brand
assessment
● Identified new products and established new relationships with principal/suppliers
● Supported the sales team by providing databases, and new market leads
● Updated Company’s website
● Submitted monthly reports to upper management
● Followed up, on a monthly basis, with sales targets vs. achievement with the sales team
● Did market visits with sales
● Analyzed product development & sales by channel and by client
● Analytical skills to forecast and identify trends and challenges
● Performed regular market research
● Identified how our brand is currently positioned in the market vs. competition
Achievements:
● Handled a bazaar of dead stock with an ROI of 21K%
● Handled clients complaints and solve their issues effectively

● Planned and executed post-sales branding for clients within brand guidelines
● Liaised with events’ coordinator to maximize visibility at conferences such as In Shape and BIDM, etc.
● Worked closely with web developers to produce the company’s website
● Collaborated with a graphic designer to produce the company’s new identity and collateral
● Planned and launched 6 brand’s accounts across social media platforms including Teoxane, LPG, Gannage Holding, Gannage Wellness, Gannage Dental, and Al Tajheez; and prepared content for them, alongside boosting strategies with monthly reports
● Implemented advertising strategy through developing online ads and company positioning on social media sites: Facebook, Instagram and LinkedIn
Achievements:
● Created local and global marketing strategy related to Aesthetic, Dental, and Medical Institutions in Lebanon and Iraq
● Managed annual company events including the Holding’s Annual Dinner, Teosyal Annual Workshop, and other workshops
● Contributed to business growth of up to 28% through innovation of highly effective online and offline advertising strategies

● Constructed a marketing strategy including a social media plan, and a calendar of activities for Kids Planet
● Assisted in developing the corporate identity for Kids Planet and Dyar
● Assisted in the development of Yucca Holding and Kids Planet website
● Liaised with clients, suppliers and other staff
Achievements:
● Conducted a market study for Kids Planet
● Increased office correspondence efficiency by creating letter formats to be used as a basis of correspondence for all types of situations

• Conducted an average of 10 sales visits per day.
• Prepared a daily report for management review.
• Assisted with the preparation of the 2011 company catalogue.
• Took care of the showroom, in addition to maintain the stock count

• Marked every quota given.
• Conducted an average of 10 sales calls per day with follow-ups.
• Prepared weekly reports for management review.