Advertising Account Manager
Pikasso
مجموع سنوات الخبرة :19 years, 10 أشهر
• Manage a portfolio of accounts to achieve long-term success by developing positive relationships and ensure high customer satisfaction.
• Build business relationships and identify new opportunities.
• Prepare offer proposals and give presentations to high-level executives.
• Resolve conflicts and provide solutions to clients in a timely manner.
• Liaise with the technical and sales support teams to guarantee proper campaign execution.
• Develop digital media plans based on the briefs received from our agencies/ clients. Understand the clients’ marketing objectives and provide media recommendations to deliver against these objectives.
• Prepare and present plans, as needed, including objectives, rationale, and all backup materials.
• Control day - day operations and manage the sales team performance and activity.
• Media Buying and maintaining a good relationship with the suppliers.
• Business development; establish strong working relationship with partner agencies. Identifying opportunities for sales development and new business.
• Act as primary point of contact for clients' requests.
• Have the agility via multi-tasking - multiple brands, strategic development, planning and management of sales team.
• Timely delivery of all work with effective delegation.
• Ability to prioritize and organize projects for self and team.
-Create, prepare & execute all media plans for the different bank
products.
-Evaluate all media campaigns for new or current products/services.
-Follow up & work in liaison with the advertising agency on all
marketing/advertising campaigns of HBTF.
-Prepare marketing budget report.
-Monitor expenditure of marketing department
-Communicating with various departments in the bank to assess the
effectiveness of a campaign when it comes to the return on every
dollar spent.
-Recommending the effective media vehicles for each campaign.
-Help in preparing for events.
-Analyze competitors' advertisements & media investments.
-Brand Manager for Kimberly Clark products (consumer goods & professional).
-Develop marketing plans and strategy including products positioning in conjunction with KC regional marketing manager.
-Implement the launch of new products with appropriate support plans.
-Prepare order forecasts, sales & competition reports.
-Develop the appropriate communication promotion & events to support the local strategy and achievement of KC financial objectives.
-Monitor the execution of the agreed upon communication, promotion and event plans.
-Checking physical condition of products and availability of products at the point of sale & reporting them to management.
Managing the client’s advertising strategy by campaign planning, implementation, evaluation and control.
Initiate and manage negotiating agreements with media suppliers.
Managing the development of the media department & staff.
Oversee planners that select the communication media - like, radio, newspapers, the Internet, or outdoor signs - to disseminate the advertising campaign.
Media planning: responsibilities include enabling the clients to maximize the impact of their advertising campaigns through the use of different media vehicles by combining creative thinking with factual analysis to develop appropriate strategies in order to ensure that campaigns reach their target audiences as effectively as possible and build brand awareness. Liaising with the account team and consumers to develop media strategies and campaigns. Recommending the most appropriate types of media to use, as well as the most effective timing and location. Undertaking research using specialized industry resources, identifying target audiences and analyzing their characteristics, behavior and media habits by using Xplan, Statex &Tabx softwares.
Media buying: responsibilities include negotiating, tracking media space and times available for purchase. Making and maintaining good contacts within media owners such as newspapers, magazines and radio.
Day to day duties: responsibilities include making sure ads appear exactly as scheduled. Presenting proposals and media and schedules to clients.
Brand Manager for Cinema advertising: responsibilities include development of the whole advertising process on the screen, improve the service offered to the clients & establish connections between the cinema theaters & the clients.
Brand Manager, Editor & Director of On the Reel magazine: responsibilities include directing & enhancing the layout of the magazine, prepare the whole material for the articles & sections included, managing the advertising process in the magazine, creating a wider base of readers through gift-offering quizzes & contests.
Media Coordinator for all the types of billboards, including 4x3 signs, rooftops & wall units.