Nahla Hashem, Senior Creative Conceptualizer

Nahla Hashem

Senior Creative Conceptualizer

Maestro Group

Location
Saudi Arabia - Riyadh
Education
Bachelor's degree, decoration department
Experience
10 years, 7 Months

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Work Experience

Total years of experience :10 years, 7 Months

Senior Creative Conceptualizer at Maestro Group
  • Saudi Arabia - Riyadh
  • My current job since October 2023

* Interact with clients to ensure clarity in brief
* Work in tandem with Client Servicing / Business Development to develop new ideas and concepts
* Devise ideas to create big brands
* Conceptualize the entire event and provide end to end creative solution based on the creative brief
* Work closely with the Design Team to take the concept to the next level and aid in its visualization process
* Work in tandem with the Operations team for new entertainment options

Art Director at Maestro group
  • Saudi Arabia - Riyadh
  • November 2018 to October 2023

MAESTRO EVENT ORCHESTRATION
Art Director
• Manage the creative process for the given project from concept to completion.
• Do the overall branding and visuals needed to the given project.
• Ensure visual communication and brand standards are met.
• Prepare all requested visuals and designs for the video and animation team.
• Make creative presentations for every project after making sure that all designs meet the client’s requirements.
• Tailor final changes to projects.
• Deliver the final production files.
• Create brand identity and guidelines.
• Assist the 3d design team

senior graphic designer at grey
  • Saudi Arabia - Riyadh
  • January 2019 to September 2019
Senior graphic designer Freelancer at Riyad Bank
  • Saudi Arabia - Riyadh
  • January 2019 to May 2019

Senior graphic designer

Senior graphic designer freelancer at Maestro group
  • Saudi Arabia
  • November 2018 to December 2018
interior and graphic designer at Kouthban for Interior design
  • Saudi Arabia - Riyadh
  • January 2016 to August 2016

Developing initial ideas and acquiring key information about potential projects, discussing requirements in detail with senior designers and setting project schedules
Understanding clients' needs and the needs of the people using the building, developing design concepts in consultation with the client and establishing final briefs
Conducting feasibility studies for projects Researching and gathering information and photographs relating to the project Producing 'sample' or 'mood' boards for presentation to clients
Sourcing products, e.g. fittings, furniture, lighting, finishes, decoration and providing samples for clients
preparing detailed working drawings, designs, plans, models and schemes, often using computer-aided design (CAD) software
Working in a team with other designers;  working closely with quantity surveyors to establish costs and work schedules on larger projects, with architects and other design professionals to determine the best use of space, and with manufacturers and contractors;  Keeping up to date with new developments in the design industry.

interior and graphic designer (supervisor) at gift garden- panorama for woman
  • Saudi Arabia - Riyadh
  • November 2013 to January 2016

-responsible for overseeing the creation of designs, creative concepts and sample layouts

-lead an overhaul of the company's brand by re-designing brochures and signage to conform with new branding guidelines and procedures.

-ensure that graphics, logos, illustrations and electronic communications adhere to the company's branding policy and quality standards.

-collaborate well with different roles and levels in the organization

-training junior-level graphic designers.
-plan and organise the design of commercial and domestic interiors.
-responsible for all designs of exhibitions booths.

graphic designer at modern events
  • Saudi Arabia - Riyadh
  • February 2012 to October 2013

Exhibition and Conferences roles:
•Prepare various printing stuff.
•Implement and flow up the promotional and advertising campaigns through press in all official newspapers and magazines - E-marketing indoor and outdoor.
•Invite sponsors, agencies, ministries, businessmen and other who may be VIP to support and promote the exhibition and have an active role to publicize and stimulate the event.
Advertising and publishing roles:
• Meet clients or account managers to discuss the business objectives and requirements of
the job.
• Interpreting the client's business needs and developing a concept to suit their purpose.
• Developing design briefs by gathering information and data through research.
• Presenting finalized ideas and concepts to clients or account managers.
• Working with a wide range of media, including photography and computer-aided design
(CAD).
• Proofreading to produce accurate and high-quality work.
• Finalize the proofed work to be ready to the print process.

graphic designer freelancer at Hokair Group
  • Saudi Arabia - Riyadh
  • April 2012 to July 2012

Holiday inn:
-Profile for the Diet Express shop for healthy food inclding:
Logo, Stationary, Posters, Menu, Brochures, Flyers, Car Stickers, And promotional items ( bags, delivery box, T-shirts, aprons, hats, mugs, ...etc)
-3d exhibition stand.
Bandar & Seven days:
created marketing catalogue for all the hotel supplies materials.

Graphic designer at Media Communication enterprise
  • Saudi Arabia - Riyadh
  • August 2011 to February 2012

• Meet clients or account managers to discuss the business objectives and requirements.
• Interpreting the client's business needs and developing a concept to suit their purpose.
• Developing design briefs by gathering information and data through research.
• Presenting finalized ideas and concepts to clients or account managers.
• Working with a wide range of media, including photography and computer-aided design (CAD).
• Proofreading to produce accurate and high-quality work.
• Designing 2D cartoon characters, Story boards, and animation.

Education

Bachelor's degree, decoration department
  • at faculty of applied arts
  • July 2007

Very good for all years

Specialties & Skills

Creative Vision
Team Leadership
Brand Development
Creative Strategy
Creative Concept Development
MS windows,office
adobe photoshop
adobe illustrator
adobe indesign
autocad
adobe after effect

Languages

English
Expert

Hobbies

  • painting,music,traveling