Naina Agarwal

Key Account Manager for clients from various industries.

Marketing Communications Manager Apr’18 - Present
Key Result Areas:
 End-to-end delivery of product launches, including ATL (Print, OOH, Ad films, Still Shoots), BTL (National/International Events, Channel Partner Meets and PR), Digital Performance (SEO/SEM, Websites), Digital Engagement (Contests and Alliances) and Sales Strategy Support (Print Collateral including Brochures)
 Responsible for complete coordination across Digital, Media & Creative agencies and internal stakeholders
 Creating strategy & executing marketing activities directed towards new customer acquisition, customer engagement and brand promotion
 Responsible for complete marketing promotion including media planning, negotiating media buying, contracts and campaign executions.
 Prepare media plan for marketing communications activities and monitoring ROI on all actions understaken to prove effectiveness of spends and potential business impact

Headed Iron Ore Goa Business Communications and Brand Building - In Goa| Delhi | Mumbai | Bangalore| China
Key responsibilities:
* Digital and Social Media Marketing - Track and analyse website traffic flow, SEO optimization and provide regular internal reports.
Manage all social media accounts of the company and CEO
* Manage Brand Campaigns - Strategize media plan, front ended conversations with agencies and ROI management
* PR & Brand Positioning - Manage nationwide media coverage of CSR and best practices
* Media Engagement and Management - Responsible for crisis communication and brand reputation management
* CEO Profiling and Communication - Managed CEO exclusive interviews, by-line in national media, Annual General Meetings
Key projects:
* Member of Core Implementation Team for workplace by Facebook - “One Vedanta”- an internal social media engagement platform 
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* Revamped Corporate Ad Campaign - Transforming Elements: Intended towards enhancing the imagery of brand Vedanta involving
Print/Digital/OOH. 
* Spearheaded the relaunch of SESA Football Academy 

* Providing consulting services to clients across its supply chain management  