Namrata Mariwalla

Led end-to-end creation of conversion-focused digital copy, blending human creativity with AI
Drafting, optimisation, and rapid content iteration across landing pages, push notifications, emailers, app/web
banners, and in-app journeys.
Managed and optimised website content using Adobe Experience Manager, ensuring SEO best practices, UX alignment,
and brand consistency. guidelines into consistent, persuasive outputs, strengthening the organisations prompt
engineering framework.
Oversaw content workflows, timelines, and quality standards, improving turnaround time and team efficiency.
Led the integration of Chat GPT across teams, testing and implementing the enterprise version to enhance content
delivery
Oversaw website content strategy, regular updates, and UX enhancements to improve SEO performance, streamline
user navigation, and boost audience engagement. Established efficient workflows by setting clear timelines, quality
standards, and optimizing content creation and design processes to enhance team productivity.
Managed multiple fast-paced projects simultaneously, consistently delivering on-brand, high-clarity, detail oriented
content while adapting to new tools, workflows, and AI platforms.

Experienced in creating engaging product descriptions and category page content for retail websites
Expertise in writing SEO-optimized copy for email campaigns, internal communications, and various other
media formats
Proven ability to deliver high-quality content by leveraging strong writing, editing, and proofreading skills
for every project

Proactively managed and updated social media platforms with the latest company news, updates, product
releases, and promotions
Skillfully crafted compelling copy for diverse marketing materials, including brochures, newsletters, adverts,
and social media content, ensuring flawless spelling, grammar