Saloni Mehta

Manage a diverse portfolio of domains, using in-depth campaign and domain-level data analysis to track performance, identify key
trends, and uncover new revenue opportunities.
● Partner with cross-functional teams to design and implement data-driven optimization strategies, enhancing campaign efficiency,
improving buying patterns, and maximizing ROI for publishers and advertisers.
● Oversee end-to-end campaign operations - spend monitoring, technical implementation, and troubleshooting - ensuring seamless
execution and consistent account growth through process improvements.

Conducted research and contributed to strategy development and pitch decks for brands including Colgate, AFLI, Skin by Titan,
Lakmé, Häfele, and Schneider.
● Managed social media accounts for Colgate, AFLI, and Skin by Titan, overseeing content scheduling, posting, engagement, and topical
content calendars aligned to brand messaging and trends.
● Prepared monthly and annual performance reports for Lakmé, Motul, and AFLI, analyzing social media metrics to improve ad spend
efficiency and ROI.

Supported account management for key brands, primarily L'Oréal, alongside GluconD, CEAT Tyres, and Lupin Pharma.
● Participated in client meetings and strategy sessions, building working knowledge of brand management and client relations.
● Compiled monthly social media performance reports, tracking engagement, reach, and conversion metrics to optimize campaign
effectiveness.