Nancy EL-Khashab

Responsibilities included:
➢Identified and researched key international and regional brands that will have a brand fit with Emaar and engage with them with the aim to building strategic partnerships with The Dubai Mall key Leisure and Entertainment attractions.
➢Shortlisting the correct fit vendor / partner as per the strategic business objective.
➢Identified the clients business challenges and collaboratively shape solutions that drive their business.
➢Preparing sponsorship proposals in line with the client/company objectives according to industry standards and value proposition; this also requires aligning the back end through legal department of Emaar and the Sponsor
➢Developed and implemented strategic sponsorship partnership contracts for the attractions at the Dubai Mall
➢Negotiating terms & conditions and contractual clauses for the execution of the contract
➢Opportunistically seeking new events, promotions, and specialty retail concepts and media resources
➢Enhancing the customer experience across Emaar Retail’s portfolio of Leisure and Entertainment attractions by engaging the client/company relationship
➢Creating client brand awareness by proposing opportunities to participate in Emaar attraction areas by co-branding, marketing events, CSR etc.

Achievements
➢Achieving 100% of the annual target every year and signing new business deals worth AED 30M per annum
➢Contracted a major sponsorship deal within the first 2 months of employment (net worth of 800k per annum for a 3-year agreement; total worth AED 2.4 million).
➢Signed a large partnership deal with major corporations for hosting major events at the Dubai Ice Rink.
➢Secured existing large corporate cliental accounts with Samsung, Emirates Islamic Bank, Swatch Group, Master Card, ADCB etc…
➢Collaborated a partnership contract with Reel Cinemas/Sega Republic and the Banking sectors for a co-branding of credit cards.
➢ Supported in out-of-the-box initiatives for marketing campaigns i.e. Mini Cooper inside The Dubai Aquarium.

Reporting directly to the Ad Sales Director, responsible for selling sponsorships and advertising spots on the division of
Zee Aflam.

Responsibilities included:
➢Negotiating sponsorship deals and annual contracts with agencies and major clients.
➢Finalizing annual deals with agencies and clients.
➢Selling television advertisement spots on Zee Aflam in MENA region.
➢Prepared and presented product portfolios to major clients and agencies.
➢Liaising with marketing and programming departments for alignment of customer requirements.
➢Planning and aligning of all media deals as per client annual plans.
➢Execution and monitor of all media operations and coordinate media planning for clients.
➢Supervising all advertising agency campaigns, media bookings, and execution and billing activities.
➢Consulted clients to spend efficiently, by means of up selling.
➢Implementation of the yearly sales plan.

Achievements:
➢Develop strategies to increase sales volumes with existing and new clients and agencies. .
➢Introduced new opportunities by bringing new business to the channel. Example: RedBull
➢Building and maintaining strong relationships with all major clients, advertising and public relations agencies.

Reporting directly to the General Manager, responsible for multiple areas of the advertising/sales department.

Responsibilities included:
-Selling, negotiating, planning, execution and monitoring of all media operations.
-Supervising all advertising agency campaigns, media bookings, and execution and billing activities.
-Building and maintaining strong relationships with all major clients, advertising and public relations agencies.
-Negotiate annual contracts with agencies and clients.
-Met client needs and consulted efficient methods and solutions
-Prepared sales presentation to major clients and agencies.
-Coordinate media planning for clients.
-Implement the yearly sales plan.
-Overall in charge for the sales targets for the whole team.
-Setting sales budgets and targets for the sales team which meets with company’s objectives and achievements.

Achievements:
-Exceeded sales targets year on year; reaching 120% of the annual target.
-Secured business opportunities from major clients up to 400% per annum.
-Develop strategies to increase sales volumes with existing and new clients and agencies.
-Expanded the scope of the portfolio by up selling value added services (i.e. foyer advertising); revenues up to 50% year on year.
-Introduced new media projects to increase the sales and higher revenues.
-Engaged in different event organization and selling sponsorships opportunties.
-Manage; motivate the sales team to ensure higher number of sales calls and meetings.

Reporting directly to the Marketing Manager, responsible for all areas of the sales and marketing activities.

Responsibilities included:
-Identify, develop, and evaluate marketing strategy.
-Prepare marketing plans, including budgets and progress reports.
-Identify target markets and determine how to get the message across to particular groups.
-Analyze customer feedback and monitor customer satisfaction.
-Manage vendor relationships and satisfaction.
-Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
-Develop and sustain channel activities by providing regular training on the product.

Achievements:
-Sponsor and organize activities to increase user participation and knowledge of the product.
-Use sales forecasting and strategic planning to ensure the sale and profitability of product, analyzing business developments and monitoring market trends.
-Conduct economic and commercial surveys to identify potential markets for product and services.
-Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
-Manage, motivate and develop relationships with distributors as well as channel partners.

- Starring in television interviews.
- Update reports to better increase viewer attendance.
- Case documented and stored in Program database.
- Meet and set up appointments with upcoming guests.
- Organize company events and assure client satisfaction.
- Coordinate and manage new show ideas and set them to order.*Marketing Officer

*Sale & Marketing Role:
Reporting directly to the Senior Marketing Manager and Managing Director, responsible
For multiple areas of the advertising/marketing department.

Responsibilities included:
-Assisting management with planning, execution of marketing and advertising plans.
-Communicating with clients, account executives, creative director, production team and management on marketing strategies.
-Promoted and advertised new programs.
-Public relation and media promotions.
-Hosted events and concerts for OMNI TV productions.

Achievements:
-Presented clients with media packages.
-Introduced new packages and enforced budget.
-Allocated budget reviews.