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nancy nouh, Marketing Specialist acting as TCM & Sampler Product Manager

nancy nouh

Marketing Specialist acting as TCM & Sampler Product Manager·Radiometer, Danaher

United Arab Emirates

Master's degree, MBA

Work experience

Total years of experience: 21 years, 10 months

Marketing Specialist acting as TCM & Sampler Product Manager

July 2015 - Present

Radiometer, Danaher

Dubai, United Arab Emirates

July 2015 - Present

 Reports directly to Marketing Manager MENA
 Launching of novel TCM5
 Conducting TCM & Preanalytical systems Demos for healthcare professionals
 Responsible for Radiometer Live in MENA
 Implements Market Visibility with lead generation in MENA
 Handles Transformative Marketing across MENA
 Responsible for Digital Marketing, all website and publishing’s on www.radiometer.ae
 Handling Medical Information for Radiometer
 Responsible for Value Selling Phenomena and trains sales force team
 Interaction with internal and external customers; top KOLs, Health ministry officials,
 Working with cross functional teams to develop product Strategies, Plans, marketing concepts & materials
 Analyzing competitor activity, Market Share, Sales & develop counteractive strategies
 Organizing and attending international congresses/CMEs/Stand Alone meetings both regionally and locally (Arab Health)

Company industry:
Medical Hospital
Job role:
Marketing and PR

Product Specialist with Marketing Assignments

October 2012 - June 2015

Merck Sharp & Dohme

Dubai, United Arab Emirates

October 2012 - June 2015

 Manages the Ophthalmology speciality line covering Dubai, Sharjah and the Northern Emirates including private and governmental sectors.
 Tracks and Updates a team of five from the Speciality line for tracking Key Performance Indicators
 Initiated & implemented the first extensive Glaucoma Awareness Program in Mediclinic Hospital
 Achieved first place Univadis award
 Initiated first Ophthalmology Club
 Trains MSD Interns on product knowledge and selling skills
 Launched the novel drug Saflutan, in Dubai, Sharjah and Northern Emirates, achieving 273% YTD (Q3)

Company industry:
Pharmaceutical Manufacturing
Job role:
Medical, Healthcare, and Nursing

Vaccine Specialist with Marketing Assignments

April 2007 - September 2012

Glaxosmithkline Biologicals

Dubai, United Arab Emirates

April 2007 - September 2012

 Handled a portfolio of 15 vaccines covering Dubai, Sharjah and the Northern Emirates, including private and governmental sectors. Achieved 140% revenue while exceeding annual target of $1.03M in 2007.
 Initiated first Aster Club, comprising of CME Sessions for (20clinics) - Implementing Q&A Awareness Campaign, AVA sessions, KOL targeting, achieving 140% sales achievement.
 Involved in Cervical Cancer Awareness Campaign
 Devised pricing strategy with vaccines portfolio in American Hospital, achieving 100% market share
 Initiator & Market Coordinator of the first Sharjah Paediatric Club
 Involved in multilingual leaflet development
 Co-designed with Marketing Department for calendar of marketing events
 Devised marketing campaign in Zahra hospital - achieving 100% market share.

Company industry:
Pharmaceutical Manufacturing
Job role:
Marketing and PR

Medical Representative

January 2005 - March 2007

Sanofi-Aventis

Dubai, United Arab Emirates

January 2005 - March 2007

 Managed the blockbuster products, namely; Plavix (cardiovascular), Depakine (central nervous system) and Targocid (anti-infective).
 Instrumentally developed strategies for, and maintaining direct communications with customers & prospective customers, demonstrating the strengths of Sanofi-Aventis and establishing brand loyalty
 Involved in a digital platform for Cardiologists and Neurologists (Cardiac Forum)
 Manage Internal medical trials involving Plavix in collaboration with doctors
 Trained colleagues on ‘Optima’ operating system.

Company industry:
Pharmaceutical Manufacturing
Job role:
Sales

Brand Manager

August 2004 - January 2005

Aesthetica Cosmeceuticals

Dubai, United Arab Emirates

August 2004 - January 2005

 Managed a customer base of 125 customers including beauty therapists, plastic surgeons and dermatologists.
 Successfully launched Green Peel, Amelan and Nimue products by conducting market surveys and analyses on cosmeceuticals products in the market and designing PowerPoint presentations for targeted customers.
 Designed, managed and followed up on a budget dedicated to marketing activities.

Company industry:
FMCG
Job role:
Marketing and PR

Education

American University of Sharjah

August 2012

August 2012

Master's degree, MBA

United Arab Emirates

GPA (point): 3.6 out of 4

GPA (point): 3.6 out of 4

Kings College London

August 2003

August 2003

Master's degree, Pharmacy

United Kingdom

GPA (point): 3.6 out of 4

GPA (point): 3.6 out of 4

Master’s in Pharmacy degree (MPharm) (Highest Honours), Thesis Title: ‘Crocetin in Chinese Herbal Product ‘Mi Meng Hua’ and Other Buddleja Flowers’ Kings College London, UK

Kings College London

August 2002

August 2002

Bachelor's degree, Pharmacy

United Kingdom

GPA (point): 3.6 out of 4

GPA (point): 3.6 out of 4

Skills

Sales Targets
Expert
Sales Targets
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Product Marketing
Expert
Product Marketing
Expert
Marketing
Expert
Marketing
Expert
Team Leadership
Expert
Team Leadership
Expert
product launch and market positioning
Intermediate
product launch and market positioning
Intermediate
event management
Expert
event management
Expert
market research
Expert
market research
Expert
team management
Intermediate
team management
Intermediate
media planning
Intermediate
media planning
Intermediate
business strategy planning
Intermediate
business strategy planning
Intermediate
sales and marketing
Intermediate
sales and marketing
Intermediate
key account management
Intermediate
key account management
Intermediate
brand management
Intermediate
brand management
Intermediate
corporate communications
Intermediate
corporate communications
Intermediate
interpersonal skills
Intermediate
interpersonal skills
Intermediate

Languages

English
Expert
Arabic
Expert
French
Intermediate
German
Intermediate