Community Manager
Emirates Fast Food Company
Total years of experience :13 years, 4 Months
Role:
•Created and sustained a dynamic environment that fosters the development opportunities and motivates the high performance amongst the team members
•Engaged in establishing and managing “Your Right to Know” editorial releases (Qs and As, press releases, social media content and any McDonald's related information on brand and product
•Ensured effective implementation of digital media programs that promote products
•Managed press conferences' media content and material related to “Your Right to Know” platform
•Collaborated with Marketing Director and team in preparing marketing material for product advertising
•Contributed towards providing detailed monthly and annual reports/ presentations on YRTK, social media and digital communication to Director of Marketing and Communication
•Made sure positive relationship with media and represented organization when required
Highlight:
•Played a key role in increasing product and brand awareness for GCC markets through Your Right to Know Platform since launch (Apr’15) from 12% engagement to 72% in April 2016 in respect of target KPI
News Deployment
Role:
•Verified existing sources of news including financial, political, sports, entertainment, crime, PR to prioritize specific news based on user profiles
•Ensured effective preparation of news features for segments like Image Box, Top stories and Editor’s Picks based on genre and other parameters
•Liaised with various support teams in updating various categories of pagers
•Worked on potentially explosive news and possible special coverage sections to enhance news coverage
•Made sure compliance to organizational guidelines with regards to headlines, teasers and contents
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