Senior Group Marketing Officer
Darwish Trading Company
Total years of experience :23 years, 10 Months
• Formulate, direct and coordinating marketing activities and policies to promote various 150 + worldwide brand products.
• Initiate market research study as per the direction of management and submit the findings, analysis for review. Consult with
buying personnel to gain advice regarding the types of products or services expected to be in demand. Furnishing MIS reports,
Supplier Re-Evaluation reports and Conduct economic, Customer Satisfaction survey and commercial surveys to identify
potential markets for products and services.
• Predominantly Evaluating vendors and supplier’s product, establishing distribution networks and developing distribution
strategies, as per ISO and company objectives. Strong business acumen with an ability to execute a country wide range of sales
and marketing strategies to establish market presence and increase revenues and profitability for diverse products through
Distribution Channel.
• Engaged in handling customer grievance with Root cause analysis for all divisions, ensuring the request closed EOD and sent for
Auditing and review to ISO Dept. and Management.
• Functioned as single point of contact in Finding tender details from Market, Intimating Tender Notifications to all divisions to
take required action and subsequently providing Action reports to the Management.
• Spearheaded the business by identifying new franchisee, manage the existing franchisees for various products across rural areas towards achieving desired sales objective. Involved in Providing MIS reports, Performance reports of each centers in their portfolio to the management.
• Engaged in site selection, site readiness, installation, Day 1 Operations, coordinating with operators, franchisees, and other organizations in established one roof centers within particular District.
• Coordinating and Monitoring the one roof center’s business performance, reporting, standards of conduct, market penetration,
and supplies Dexterously involved in staffing and training for franchisee development in assigned districts in Tamil Nadu.
• Rendering various supports up to 80 - 100 roof centers by facilitating problem solving, trouble-shooting of human-related, business technical, operational and financial issues that arise in the one roof centers. Follow up on revenue collection-franchisee fees, royalties and other payments.
• Determining training needs of Franchise operators / staffs and conducting suitable training programmes to enhance their efficiency leading to increased productivity.
• Analyzing Marketing & Sales trend and providing valuable constructive recommendation for product enhancement and also for fine tuning of sales & marketing strategies.
• Initiated Master Strokes by creating awareness about the products, promotional schemes, Programme campaigns, field visit, and setting targets to the franchisee and established grand success.
Fore fronting by managing and maintaining new supermarket / store, achieve of Top line and Bottom line, providing quality
customer service and all merchandising operations.
• Supervising entire retail operations inclusive of attractive display of goods, visual merchandising, and customer service managing
the departments. Handling operational functions like pre-shifts staff briefings, creating duty roster and shift management.
• Maximizing trade satisfaction level by product placement, on time delivery, monitoring complaints, providing efficient services,
handling grievances and resolving issues.
• Conducting regular training programs for existing staff in the areas customer service and operations as well as identifying backups
within the team. Planning manpower, imparting training to staffs, tracking performance, educating and developing the staffs.
• Updating products on latest market trends. Ensure effective use of available space in the Supermarket and enhanced the revenue
• Ensure 100% achievement of targets in store Events and Promotions - Measurement of responses / execution and awareness,
Shop in Shop operations. Operations - Store opening & closing, cash tills, cataloguing, cashiering, and schemes
Augmenting the sales operations by handling Danish brand Dairy products across Bahrain market.
• Increase brand visibility; generate queries and leads while conducting promotional activities within given budget and time frame
and achieving maximum sales profitability, growth and account penetration.
• Accountable for enlarging the business volume by acquiring new customers, handling existing customers in allotted territories.
• Responsible for arranging distributor meet customer’s conferences, visiting major/ minor dealers, paying attention to their
problems and taking remedial action.
• Establishing distribution networks and developing distribution strategies, as per company objectives.
• Managed the range of activities including product placement, visibility and penetration in deeper market, pipeline stock
distribution, product promotions and market survey.
Engaged in amplifying the Sales and Distribution of "MASAFI" Brand mineral water and Tissue Paper Products.
• Establish develop and maintain business relationships with current customers and prospective customers in the market segment
Prepare action plans and schedules to identify specific targets and to project the number of contacts to be made.
• Analyzing the markets potential and determines the value of existing and prospective customer’s value to the organization.
Creates and manages a customer value plan for existing customers highlighting profile, share and value opportunities.
• Establishing distribution networks and developing distribution strategies, as per company objectives.
• Managed the range of activities including product placement, visibility and penetration in deeper market, pipeline stock
distribution, product promotions and market survey.
Nada Milk, (Kingdom Of Saudi Arabia
Liable for emerging the Sales and Marketing of NADA brand Milk products and FRUIT juices in the allotted region.
• Regular visits customers as per agreed route plan and works to achieve sales and distribution targets.
• Drives refrigerated and non-refrigerated vehicle as per the set route plan with Accountable for stocks in Sales Car (Van / Truck)
and Distribute various range of products to stores by loading and unloading. Checking the temperature of Fresh Milk & Juices
Sales Car regularly during business hours and ensuring the target achievement.
• Maintain adequate stock in the sales car in order to fulfill requirements of customers. Monitor stock loss and damages and
ensure stocks are properly merchandised. Ensure right amount of cash is collected and is reconciled with cash collected from
customers and record transactions on customer receipts.
• Managed the range of activities including product placement, visibility and penetration in deeper market, pipeline stock
distribution, product promotions and market survey.
• Arrange merchandise and sales promotion displays, or issue sales promotion materials to customers
Involved in searching office and warehouse setup, recruiting, managing employees by providing necessary facilities like
accommodation, food etc., in Chennai
• Implementing marketing and advertising campaigns by preparing marketing and advertising strategies, objectives, planning
and organizing promotional presentations; updating calendars.
• Submit Analytical report of sales vs cost. Prepares marketing reports by collecting, analyzing, and summarizing sales data.
Monitor inventory of promotional materials for replenishment.
• Rendering necessary support to the Management by providing sales data, market trends, forecasts, account analysis and new
product information.
• Establishing Distribution networks and developing distribution strategies as per company objectives. Maintaining Cordial
relationship with Clients, Staffs, Distributors, Customers and Management.
G.K.N. NANDHA KUMAR
Bachelor of Business Administration
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