Naomi Osode

Founded and scaled a multi-city retail and cultural marketplace platform supporting emerging fashion, beauty and lifestyle brands across Canada and West Africa.
Curated and produced large-scale pop-up retail events featuring 300+ independent brands and attracting thousands of attendees.
Led creative direction, marketing strategy and event production for all activations including sponsored collaborations with Absolut, Flutterwave, Gusto Group, and Traction Apps.
Produced the MBFP Wellness & Lifestyle Weekend (Oct 2025), a curated cultural and wellness event that sold out tickets and expanded the platform into experiential programming.
Directed digital campaigns, partnerships and community engagement initiatives that increased vendor retention and brand visibility.

Led the design, content strategy, and launch of the O&Co e-commerce website, developing product pages, brand storytellingand digital merchandising to support online sales and brand growth.
Oversaw art direction for editorial shoots, e-commerce assets and brand storytelling across owned channels.
Collaborated with product designers to align creative vision with customer insights.

Executed growth strategies for Huawei OEM products and technology
solutions tailored for financial service providers.
Trained and registered as a Huawei Cloud Consulting Partner, expanding
the company market reach.
Tracked and reported key marketing metrics, providing data-driven
insights for campaign optimization.
Developed new sales funnels and business opportunities, increasing
revenue and partnerships.

Designed and managed full product lifecycle from concept to retail,
ensuring seamless execution and high-quality standards.
Spearheaded partnerships with brands such as Atoms of Fashion,
African Fashion Week Toronto, Canadian Interiors and Fashion
Canada, expanding brand visibility.
Led all creative initiatives, driving brand identity, content creation and
audience engagement strategies.
Directed creative projects, ensuring alignment with industry trends
and market demands.

Managed high-ticket sales and visual merchandising for luxury jewelry and fashion brands.
Planned and executed multiple pop-up retail activations with Coach, Uno de 50 and Oma the Label.
Ensured compliance with Hudson Bays merchandising
standards, enhancing in-store visual appeal.