Chief Strategy Officer
TMMonk
Total years of experience :14 years, 0 Months
Successfully led a team of digital marketers, content creators, creative directors, UI experts, full-stack developers, and film production crews to drive day to day agency operations
Trained digital department on best practices of new-age design and data-driven technology to ensure delivery of bespoke design and emotionally engaging content.
Created content-led paid media and lead generation efforts including Programmatic, PPC, display, retargeting, video ads, and SEO for optimum CPA (cost per acquisition).
Leveraged analytics to inform data-driven programs and optimizations of paid media and search campaigns.
Achievements
Planned and executed online launch campaigns for 6 residential developments totalling more than 1500 residential units in the UAE region that resulted in a $15 M revenue stream
Positioned the brand as a design-led residential developer to complement the project offerings and leverage the untapped positioning in the UAE real estate market through strategic messaging to agents, media, investors and clients
Grew customer base by over 180%, increased marketing closures by 92%
Developed end to end lead gen program for international markets - KSA, UK, India, Pakistan and China
Spearheaded the facelift of online branding of UAE-based media and entertainment conglomerate through a systematic and creative approach
Job role
In charge of the organization’s marketing ventures. This primarily involves developing and implementing strategies to strengthen the brand’s online market presence and help it find a “voice” that will make a difference
Overseeing implementation of the Marketing strategy - including online lead gen campaigns, events coverage on social media and paid online forums, and PR rollout plans
Incharge of all the lead gen funnels - PPC, Display, Adwords, programmatic, Email, SMS, paid listings, portals, aggregators, etc
Guiding the day to day activities of the digital marketing team
CRM and data mining to enhance the effectivity of the campaigns
Achievements
Spearheaded the facelift of online branding of UAE-based media and entertainment conglomerate through a systematic and creative approach
Innovative digital marketing activations have been executed for Channel 4 Radio network (UAE) through international music events with Martin Garrix, Hardwell and Armin Van Burren
Job role
Responsible for creating, implementing and measuring the success of a comprehensive annual marketing strategy, for the AL Murad Group and companies that will enhance the organization’s image and position within the UAE market
Responsible to take brand ownership and provide the vision, mission, goals and strategies to match up to, and accordingly translate brand strategies into brand plans, brand positioning and go-to-market strategies
Create and conceptualize brand building campaigns for international music events
Maintains marketing staff job results by counselling and disciplining employees; planning, monitoring, and appraising job results
Provides short- and long-term online market forecasts and reports by directing market research collection, analysis, and interpretation of market data
Organic web traffic, display marketing, youtube campaigns, display campaigns on aggregators and events portals
Achievements
Received a national award - The Limca books of records
Planned and executed 7 best in class innovative online project launch campaigns for Eg. Brand Affiliation with Zinedine Zidane
Launched 11 websites for in a span of 12 months
Received 3 best-themed projects of the year award
Delivered high return - online lead gen campaigns, which has increased customer walk-ins by 200% and sales by 150% (FY 2014 - 15)
Planned and executed the best social media campaign of the year 2015 which has created a niche in the Indian commercial market, in turn, helped the Kanakia group to sell more than 525000 sq. feet of commercial space
Job Role
Responsible for end to end digital marketing & brand activation strategies for all the residential and commercial projects and the group
Planning and executing special projects and brand building initiatives that support the broader short and long-term marketing strategy
Work collaboratively with diverse project teams to create and implement online marketing campaigns
Devising accurate and focused SEO, SEM (PPC) and social marketing activities
End to End handling the digital marketing budget for the group and in accordance with Head Marketing control the planning and budgeting
Achievements
Successfully launched ASB Online academy, TEDx Bandra, ASB Un-Plugged 2012/ 13/ 14 for India’s top class IB Education Institute
Successfully planned and launched India’s first Google conference for Educators
Successfully planned and launched India’s first Neuroscience conference
Job Role
Steward of the brand that supports the brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand
Executing online brand building campaigns from conceptualization, making ads, media allocation and post analysis
Plan, recommend, implement, analyze and manage the digital marketing activities for all the International conferences, workshops and school events
Keep track of expense vs budget and measure effectiveness of the marketing spends
Country Club India
ACCOMPLISHMENTS
Planned and executed 7 best in class innovative online project launch campaigns for India’s
leading Real estate Builder & Developer. Eg. Brand Affiliation with Zinedine Zidane
Launched 11 websites for India’s leading Real estate Builder & Developer in a span of
12 months and received 3 best-themed projects of the year award
Delivered high return - online lead gen campaigns, which has increased customer walk-ins
by 200% and sales by 150% (FY
