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Nasser Ferrer, eCommerce Marketing Manager (Digital and Brand)

Nasser Ferrer

eCommerce Marketing Manager (Digital and Brand)·JRK Dream Inc.

Philippines

Master's degree, Strategic Innovation Management

Work experience

Total years of experience: 9 years, 1 months

eCommerce Marketing Manager (Digital and Brand)

November 2023 - January 2025

JRK Dream Inc.

Quezon City, Philippines Hybrid

November 2023 - January 2025

• Overall in charge of the brand for Crystal Glow including its brand positioning and communications
• Coaches, mentors and motivates the Marketing Team including live hosts to achieve their key
performance indicators
• Designs and implements a monthly content calendar with brand activations and sponsorships
• Handles affiliates, influencers, and content creators
• Leads the Lazada, Shopee and TikTok accounts sales performance

Company industry:
Retail & Wholesale

Assistant Brand& ProductManager

January 2022 - October 2023

Kitchen Beauty Marketing Corporation

Quezon City, Philippines

January 2022 - October 2023

• Overall in charge of the brand for Rossetti
• Primary in charge of the product marketing function and relevant tasks relating to Kyowa product portfolio
management, new product introduction, go-to-market strategies, and product/category leadership
initiatives and execution, supported by product executive/s, and marketing staff as relevant.
• Oversaw support for Kyowa product development, portfolio management for new and existing products,
channel opportunity development, and productivity initiatives supporting sales.
• Shall be the principal architect of driving the 4P marketing functions for the organization: Product, Place,
Price, and Promotion.
• Responsible for new product category growth and development for the entity across different channels
with accountability on ensuring speed to market
• Responsible for competitive landscaping and launching of new products

Company industry:
Retail & Wholesale

Brand Marketing Supervisor– Small Appliances, Digital and E-commerce

January 2018 - January 2022

Collins International Trading Corporation (Dowell Appliances)

Quezon City, Philippines

January 2018 - January 2022

• Planned, strategized, and executed marketing designs and activities to establish and maintain the brand
presence of Dowell appliances in the market
• Define Dowell product strategies and road maps per month
• Developed sales tools and collateral such as point-of-purchase to communicate well to the customers
• Developed effective Dowell product positioning in the market for small appliances
• Conducted competitive strategic analysis, consumer segmentation, and consumer insight development
• Developed Dowells annual marketing plan and strategic communications
• Launched and implemented Dowell advertising, and media planning on Dowell social media sites
• Managed e-commerce platforms such as Lazada and Shopee in achieving Dowells annual target

Company industry:
Retail & Wholesale

Store Supervisor

January 2017 - January 2018

Skechers Philippines

Quezon City, Philippines

January 2017 - January 2018

• Oversaw implementation of standard operations and implemented strategies to achieve sales targets for
the store brand, Skechers Fairview Terraces
• Improved sales for six (6) consecutive months
• Contributed 19% of the total sales in the store
• Achieved individual sales quota for December and January

Company industry:
Retail & Wholesale

E-marketing Assistant

January 2016 - January 2017

Onesimus Suits & Barongs

Quezon City, Philippines

January 2016 - January 2017

• Monitored and engaged in relevant social discussions about the companys website to grow new web
leads by converting site traffic to a practical, lead-generating website.
• Succeeded the business scorecard in 2016
• Implemented memorandum over 65+ branches nationwide to update Onesimus marketing collateral
• Demonstrated skill in various activities such as companys anniversary and events
• Developed customers database to identify needs and wants to provide solutions and service offerings

Company industry:
Retail & Wholesale

Education

Miriam College

January 2026

January 2026

Master's degree, Strategic Innovation Management

Philippines

Polytechnic University of the Philippines

January 2016

January 2016

Bachelor's degree, Business Administration Major in Marketing Management

Philippines

Skills

BRAND POSITIONING
Intermediate
BRAND POSITIONING
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
BUSINESS ADMINISTRATION
Intermediate
BUSINESS ADMINISTRATION
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MARKETING MANAGEMENT
Intermediate
MARKETING MANAGEMENT
Intermediate
NEW PRODUCT DEVELOPMENT
Intermediate
NEW PRODUCT DEVELOPMENT
Intermediate
PRODUCT MANAGEMENT
Intermediate
PRODUCT MANAGEMENT
Intermediate
PRODUCT MARKETING
Intermediate
PRODUCT MARKETING
Intermediate
SALES
Intermediate
SALES
Intermediate

Social profiles

Languages

English

Expert

Filipino

Native Speaker

Training and Certifications

Certifications
Idea Generation Entrepreneurship Training Performance Marketing
Content Marketing Social Media Marketing Digital Marketing

Hobbies and interests

Listening To Music
Watching Movies
Cooking