Nasser Ferrer

• Overall in charge of the brand for Crystal Glow including its brand positioning and communications
• Coaches, mentors and motivates the Marketing Team including live hosts to achieve their key
performance indicators
• Designs and implements a monthly content calendar with brand activations and sponsorships
• Handles affiliates, influencers, and content creators
• Leads the Lazada, Shopee and TikTok accounts sales performance

• Overall in charge of the brand for Rossetti
• Primary in charge of the product marketing function and relevant tasks relating to Kyowa product portfolio
management, new product introduction, go-to-market strategies, and product/category leadership
initiatives and execution, supported by product executive/s, and marketing staff as relevant.
• Oversaw support for Kyowa product development, portfolio management for new and existing products,
channel opportunity development, and productivity initiatives supporting sales.
• Shall be the principal architect of driving the 4P marketing functions for the organization: Product, Place,
Price, and Promotion.
• Responsible for new product category growth and development for the entity across different channels
with accountability on ensuring speed to market
• Responsible for competitive landscaping and launching of new products

• Planned, strategized, and executed marketing designs and activities to establish and maintain the brand
presence of Dowell appliances in the market
• Define Dowell product strategies and road maps per month
• Developed sales tools and collateral such as point-of-purchase to communicate well to the customers
• Developed effective Dowell product positioning in the market for small appliances
• Conducted competitive strategic analysis, consumer segmentation, and consumer insight development
• Developed Dowells annual marketing plan and strategic communications
• Launched and implemented Dowell advertising, and media planning on Dowell social media sites
• Managed e-commerce platforms such as Lazada and Shopee in achieving Dowells annual target

• Oversaw implementation of standard operations and implemented strategies to achieve sales targets for
the store brand, Skechers Fairview Terraces
• Improved sales for six (6) consecutive months
• Contributed 19% of the total sales in the store
• Achieved individual sales quota for December and January

• Monitored and engaged in relevant social discussions about the companys website to grow new web
leads by converting site traffic to a practical, lead-generating website.
• Succeeded the business scorecard in 2016
• Implemented memorandum over 65+ branches nationwide to update Onesimus marketing collateral
• Demonstrated skill in various activities such as companys anniversary and events
• Developed customers database to identify needs and wants to provide solutions and service offerings