Total Years of Experience: 20 Years, 3 Months
October 2021
To Present
Copyeditor and Researcher
at PolitiFact
Location :
Lebanon - Beirut
• Contributor to PolitiFact, America’s largest political fact-checking organization and a winner of the Pulitzer Prize
• Fact-check and research video claims for PolitiFact’s partnership with TikTok
• Report and write Facebook fact-check stories
• Fact-check and research video claims for PolitiFact’s partnership with TikTok
• Report and write Facebook fact-check stories
October 2015
To December 2021
Development Communications Manager
at Lebanese American University
Location :
Lebanon - Beirut
• Implement the internal and external communications strategy for the university’s $100 million fundraising campaign
• Develop news articles, email blasts, and senior executive speeches targeted towards a range of audiences including political decision makers, corporate stakeholders, alumni, students, donors, and the public at large
• Produce the LAU Bulletin newsletter targeting current and probable donors, handling the entire process from planning content to designing the email blast to distributing via email marketing service MailChimp
• Manage and update the fundraising campaign website; plan its wrap up to celebrate $100 million raised ahead of schedule
• Liaise with LAU deans and faculty to develop donor profiles and success stories featured in the quarterly LAU Magazine
• Develop news articles, email blasts, and senior executive speeches targeted towards a range of audiences including political decision makers, corporate stakeholders, alumni, students, donors, and the public at large
• Produce the LAU Bulletin newsletter targeting current and probable donors, handling the entire process from planning content to designing the email blast to distributing via email marketing service MailChimp
• Manage and update the fundraising campaign website; plan its wrap up to celebrate $100 million raised ahead of schedule
• Liaise with LAU deans and faculty to develop donor profiles and success stories featured in the quarterly LAU Magazine
October 2013
To January 2016
Content Strategist and Writer / Consultant
at Lebanese American University
Location :
Lebanon - Beirut
• Oversee large-scale recruitment projects and develop original content for websites, brochures, and presentations
• Propose detailed content strategy solutions to solve the university’s challenges with diverse, complex material
• Write creative copy for magazine ads and university recruitment roll-up banners
• Assess the Lebanese American University Medical Center-Rizk Hospital website design and architecture; develop user-friendly site with strong branding
• Propose detailed content strategy solutions to solve the university’s challenges with diverse, complex material
• Write creative copy for magazine ads and university recruitment roll-up banners
• Assess the Lebanese American University Medical Center-Rizk Hospital website design and architecture; develop user-friendly site with strong branding
April 2012
To September 2013
Editor
at Booz & Company
Location :
Lebanon - Beirut
• Supported external and internal marketing and communications by writing, editing, and reviewing firm speeches, white papers, newsletters, and website and intranet content, as well as op-ed articles featured each month in Forbes, Gulf News, The National, Executive, Qatar Today, and Financial Times
• Managed relationships with external media contacts
• Managed external media articles from pitch to submission to publications
• Handled correspondence with PR firms to ensure our goals are achieved
• Ensured quality control daily by providing final signoff on internal memos, newsletters, and external media campaigns
• Provided consulting on PR initiatives, design, and firm events
• Liaised with the firm’s industry teams in the Middle East to develop thought leadership for multiple channels on a wide range of topics; correspond with senior executives to create content for a high-level corporate and government audience
• Provided support on, and content to, the firm’s strategy+business award-winning management magazine
• Led Corporate Social Responsibility (CSR) initiatives, from locating NGOs to support to providing staff with hands-on opportunities to give back to the community
• Traveled when required, i.e., annual editorial meetings in New York and ad hoc regional travel in Middle East
Writing samples:
http://issuu.com/oryxmags/docs/qt_june_2012/32
http://www.executive-magazine.com/economics-and-policy/Executive-Insight-Price-wars/5239
http://www.executive-magazine.com/economics-and-policy/A-promising-partnership/5322
http://www.executive-magazine.com/special-report/Prosperitys-diseases/93
http://gulfnews.com/business/retail/shared-services-model-works-well-when-budgets-are-tight-1.1080473
http://gulfnews.com/business/media-marketing/mideast-firms-need-to-build-social-media-skills-1.1056143
http://www.thenational.ae/thenationalconversation/industry-insights/economics/diversify-and-innovate-must-be-gcc-mantra
• Managed relationships with external media contacts
• Managed external media articles from pitch to submission to publications
• Handled correspondence with PR firms to ensure our goals are achieved
• Ensured quality control daily by providing final signoff on internal memos, newsletters, and external media campaigns
• Provided consulting on PR initiatives, design, and firm events
• Liaised with the firm’s industry teams in the Middle East to develop thought leadership for multiple channels on a wide range of topics; correspond with senior executives to create content for a high-level corporate and government audience
• Provided support on, and content to, the firm’s strategy+business award-winning management magazine
• Led Corporate Social Responsibility (CSR) initiatives, from locating NGOs to support to providing staff with hands-on opportunities to give back to the community
• Traveled when required, i.e., annual editorial meetings in New York and ad hoc regional travel in Middle East
Writing samples:
http://issuu.com/oryxmags/docs/qt_june_2012/32
http://www.executive-magazine.com/economics-and-policy/Executive-Insight-Price-wars/5239
http://www.executive-magazine.com/economics-and-policy/A-promising-partnership/5322
http://www.executive-magazine.com/special-report/Prosperitys-diseases/93
http://gulfnews.com/business/retail/shared-services-model-works-well-when-budgets-are-tight-1.1080473
http://gulfnews.com/business/media-marketing/mideast-firms-need-to-build-social-media-skills-1.1056143
http://www.thenational.ae/thenationalconversation/industry-insights/economics/diversify-and-innovate-must-be-gcc-mantra
February 2010
To March 2012
Corporate Communications & Marketing, Copywriter
at SABIS®
Location :
Lebanon - Beirut
• Provided support on all internal and external corporate communications material through the solicitation, writing, laying out, and quality control of text for SABIS® marketing campaigns, U.S. Annual Report brochures, magazine advertorials, press releases, news items, success stories, the quarterly SABIS® Newsletter, and seasonal SABIS® University Newsletter
• Pitched news items, SABIS® Success Story candidates, and newsletter articles as well as marketing strategies to promote SABIS® effectively and with the latest tools and practices
• Proposed continuous content for SABIS® Twitter accounts (www.twitter.com/sabis_us & www.twitter.com/cbistany) by drafting 140-character sentences to ensure SABIS® is being promoted on all platforms, including social media
• Monitored SABIS® Google alerts daily to be informed and up-to-date on achievements or activities undertaken by schools in the network; passed on newsworthy information to the appropriate people or pitch news ideas
• Liaised with, and provided conceptual direction to, the SABIS® Creative Team (in-house advertising department)
• Pitched news items, SABIS® Success Story candidates, and newsletter articles as well as marketing strategies to promote SABIS® effectively and with the latest tools and practices
• Proposed continuous content for SABIS® Twitter accounts (www.twitter.com/sabis_us & www.twitter.com/cbistany) by drafting 140-character sentences to ensure SABIS® is being promoted on all platforms, including social media
• Monitored SABIS® Google alerts daily to be informed and up-to-date on achievements or activities undertaken by schools in the network; passed on newsworthy information to the appropriate people or pitch news ideas
• Liaised with, and provided conceptual direction to, the SABIS® Creative Team (in-house advertising department)
October 2009
To December 2009
Financial Journalist
at Regional Press Network (RPN)
Location :
Lebanon - Beirut
• Collected and analyzed business news leads, corporations’ financial statements, and developed pitches in order to write news stories and analysis pieces for publication online and in newspapers
• Gathered and verified factual information regarding stories through interview, observation, and research
• Conducted interviews with CEOs, politicians, and other people related to the relevant news item
**Left because company folded**
• Gathered and verified factual information regarding stories through interview, observation, and research
• Conducted interviews with CEOs, politicians, and other people related to the relevant news item
**Left because company folded**
September 2007
To June 2009
Graduate Research Assistant
at American University of Beirut
Location :
Lebanon - Beirut
• Provided support and research for two Art History undergraduate courses, focusing on Oriental and Persian art
• Attained relevant weekly reading, assembled course resources, created class handouts, and substituted for the professor when needed.
• Attained relevant weekly reading, assembled course resources, created class handouts, and substituted for the professor when needed.
August 2005
To June 2007
Desk Assistant
at ABC News
Location :
United States
• Regularly wrote World News program previews for ABC affiliates, WN viewers, and WN website
• Filed stories on ABCNews.com, conducted research, located video, shot video, cut WN Webcast in Final Cut and posted to iTunes
• Booked guests, and coordinated shoots for WN Webcast
• Monitored wires and assisted breaking news and special events of stories such as Hurricane Katrina, South Asia Earthquake, and Palestinian elections
Writing samples:
http://abcnews.go.com/WNT/LegalCenter/story?id=2848907&page=1
http://abcnews.go.com/WNT/story?id=2854474&page=1
http://abcnews.go.com/Health/story?id=2858243&page=1
• Filed stories on ABCNews.com, conducted research, located video, shot video, cut WN Webcast in Final Cut and posted to iTunes
• Booked guests, and coordinated shoots for WN Webcast
• Monitored wires and assisted breaking news and special events of stories such as Hurricane Katrina, South Asia Earthquake, and Palestinian elections
Writing samples:
http://abcnews.go.com/WNT/LegalCenter/story?id=2848907&page=1
http://abcnews.go.com/WNT/story?id=2854474&page=1
http://abcnews.go.com/Health/story?id=2858243&page=1
January 2003
To December 2004
Reporter, Producer, New Anchor
at WUFT-TV / NEWS 5
Location :
United States
-Evening News TV Anchor
• Served as the main anchor for live, daily evening newscast
• Handled reporting, editing, and writing scripts
• Monitored news wires and police scanners for breaking news
-Headline News Producer
• Responsible for all aspects of the broadcast’s rundown
• Wrote all anchor pages and prepared video and graphics for daily headline news program, airing at the top of each hour on CNN Headline News during the evening
.
-TV News Reporter
• Created news packages and in-depth feature stories for evening newscast
• Responsible for my own shooting, writing, and editing
• Interviewed politicians and community leaders for inclusion in my news packages
• Tracked down information on breaking news, feature, and enterprise stories in a concise and timely manner
• Served as the main anchor for live, daily evening newscast
• Handled reporting, editing, and writing scripts
• Monitored news wires and police scanners for breaking news
-Headline News Producer
• Responsible for all aspects of the broadcast’s rundown
• Wrote all anchor pages and prepared video and graphics for daily headline news program, airing at the top of each hour on CNN Headline News during the evening
.
-TV News Reporter
• Created news packages and in-depth feature stories for evening newscast
• Responsible for my own shooting, writing, and editing
• Interviewed politicians and community leaders for inclusion in my news packages
• Tracked down information on breaking news, feature, and enterprise stories in a concise and timely manner
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