Marketing Manager
Tuning Restaurant Management
مجموع سنوات الخبرة :12 years, 0 أشهر
- Formulate and execute comprehensive marketing strategies to drive brand awareness and attract potential customers.
- Costing & Budgeting for yearly/quarterly Marketing plan.
-Identify target markets and create tailored campaigns to reach and engage potential customers.
- Extensive research of micro/ macro food and lifestyle influencers.
Analyze ROI on monthly basis generated from influencers marketing campaigns.
- Executing different forms of Digital marketing campaigns across all the social media platforms and analyzing the impact on sales activities.
- Track varied forms of Marketing campaigns to measure effectiveness and identify areas for improvement to boost the revenue from all platforms.
- Brainstorming sessions with the higher management in regard to new development in the business.
-Solely, leading and managing Customer Care and Marketing dept.
- Developing and collaborating with corporate entities like bank, Gyms, Oil Groups, Malls for different marketing campaigns/events.
- Leading and participating in outdoor events like The battle of East, Foodbuzz, Quot Market etc.
- Creating attractive offers for meal-packages every month, depending on the market research, market trend and business performance.
- Using third party platform like Wati for various marketing purposes.
-Timely market research/ competitive analysis/ to fill in any gap in the market.
-Creating Marketing Monthly Content Calendar / Social Media Calendar
- Manage end-to-end campaign life cycle from brand/marketing support to campaign setup and to campaign optimization to achieve the brand’s goal.
- Leading Marketing campaign for the product launch.
- Costing and budgeting marketing campaigns and getting budget approval from Samsung (HOD Dxb).
- Planning, directing, and coordinating marketing efforts in coordination with the Marketing Manager.
- Presenting Marketing plans to Board & HODs for every launch in the absence of the Marketing Manager.
- Timely market research/ competitive analysis/ to fill in any gap in the market.
- Liaising with local TV/Radio/ and other media for advertising.
-Identifying growth opportunities for the company in different sectors of the business.
- Liaising with Malls & Advertising agencies for booking Digital screens/ Billboards.
- Analysis of Digital Marketing campaigns and impact on sales activity.
- Researching for influencers in line with the campaign.
- Explaining the Graphic Designer, and the concept of a campaign to make artwork accordingly. Simultaneously, ensuring creative visual and brand content are aligned with the company strategy.
- Maintaining and developing brand equity and positioning activities in Kuwait,
KSA, Qatar & Dubai.
- Collaborating with many cross functional teams, including Product developers,
Project dept, Sales Team etc.
- Collaborating with local Sales leaders to support sales initiatives and the
development of local sales enablement toolkits
- Leading and liaising for international events to promote the product & services
as an exhibitor/ speaker.
- Building relationship with F&B, Hotel & Hospitality community, attending
industry related events, foster relationships to encourage customer feedback.
- Influencing top levels stake holders using various marketing strategies to promote and create brand awareness.
- SEO/SEM/SMM strategically plan and ensuring the execution of plans by the
marketing team.
- Generating engaging content driving successful conversions through
presentations, reports, articles, journals, innovative videos, flyers, IG stories,
articles, etc.
- Creating and executing Digital & Traditional Marketing Strategies.
- Creating / editing videos/flyers/stories.
- Commissioning or undertaking relevant market research on weekly basis
- Meeting existing and potential clients to promote the latest products.
-Building Relationships with potential clients to meet commercial objectives.
- Handling Instagram/LinkedIn/ Facebook page/ YouTube Channel/ FB Ad
campaign
-Work with the new business development team and sales teams on brand
initiatives.
- Planning publicity strategies and marketing campaigns.
- Creating / Editing videos/flyers/stories.
- SEO/SEM/SMM strategically plan and implement.
- Generating engaging content driving successfully conversions through
- App testing with engineers from a marketing perspective.
- Commissioning or undertaking relevant market research.
- Handling Instagram/LinkedIn/ Facebook page/ FB Ad campaign
- Participate in the development of branding aspects.
- Offer suggestions to develop innovative public relations, social media, and
events.
Supervising day to day working of the department.
- Regularly analysis and making operational statistics.
- Making decision to support the needs of the business.
- Training the operational staff.
- Meeting with clients, surveyors, and the terminal.
- Ensuring operations compliance with applicable laws and company policies.
- Reporting to Vice President - International Marketing
(
Certified Digital Marketing