Marketing Director
Experts Medical Center, Day Case Surgery " EMC"
Total years of experience :19 years, 8 Months
---Responsibilities and Key Achievements
o Increase revenue growth in 2021 by 51% over the previous year.
o Developed and increased cash revenue growth by 45% and credit increased by 66%.
o Create marketing plans and prepare the annual budget in line with the goals of the medical center, execute the marketing strategies and monitor execution and measure the performance of indicators.
o Plan and execute all digital marketing, including SEO/SEM, marketing database, emails, social media and display advertising campaigns.
o Raising brand awareness and online presence through digital marketing projects and campaigns.
o Analyze customer insights, consumer trends, develop conversion rate and market analysis, and marketing best practices to build successful strategies.
o Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
o Overseeing of engaging written, graphic, and video content while staying up-to-date on latest marketing technologies and social media.
Measure and report performance of all digital marketing campaigns and asses against goals (ROI and KPIs).
Finding opportunities to maximizing the number of ophthalmology operations of all kinds such as " Cataract-Glaucoma-Blepharoplasty- Corneal Transplantation and others "
Develop both corporate marketing and community marketing with all necessary activities for them.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
Maintaining our social media presence across all digital channels.
IBN SINA Medical Complex Company Hail-KSA
IBN SINA includes "3 Medical Complexes and more than 27 Branches of Pharmacies at KSA"
Responsibilities and Key Achievements
Increasing the revenue growth rate by an average of 58% for most of the medical complexes and pharmacies branches over the previous years.
Creating a magazine for the monthly offers for all branches of Zad Aldawaaeia Pharmacies
Exploring ways of improving existing products and services, and increasing profitability.
Develop relationships with businesses and community groups to promote the company and its Services.
Overall responsibility for brand management and corporate identity for Medical Centers and pharmacies.
Develop, draft and distribute media releases/advertisements that meet the marketing strategy of the Company and that comply with set policy guidelines.
Oversee the development of marketing literature, both electronic and paper based.
Analysis of customer research, current market conditions and competitor information.
Royal Medical Complex Hail-KSA" Arak Medical Group AMG"
Responsibilities and Key Achievements
• Increase revenue growth by 53% .
• Coordinate with the Corporate Marketing Team to monitor and analyze medical centers media exposure.
• Leading marketing initiatives and campaigns that aim at developing Services and customized services offered by Centers, while ensuring its services remain competitive
• Plan and execute events (public awareness, media and publicity campaigns, staff annual function and social responsibility projects) in coordination with the Marketing Department
• Demonstrate strong negotiation and influencing capabilities in the medical professional space and comfort in networking at multiple levels.
• Collaboratively develop a clinical marketing strategy short- and long-term strategic marketing plans with product management.
Contracting with medical complexes to transfer cases of childbirth operations and cases of orthopedic surgery for a certain commission.
Increasing the occupancy rate by an average of 95% for inpatients.
Expand ICU and CCU by 86% to accommodate cases.
Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators.
Present to and consult with mid and senior level management on business trends with a view to developing new services, products, and distribution channels.
Develop and set human resource policies according to CBAHI standards.
Creating and working by linking the bonus to specific criteria for doctors, not just to achieve the target.
Developing and implementing solutions to the problems of pre-medical approvals of insurance companies.
Maximizing networking opportunities and regularly using conferences, events and trade shows to increase awareness and develop a further network of contacts
Support the marketing team in implementing tactical events and programs, and provide project and administrative support.
Act as an integrated resource to assist hospital teams in achieving goals.
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Integrate tactics across relevant channels including web, mobile, social, direct, print, PR.
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
Assist in analyzing marketing data and lead generation (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
Create programs that drive brand loyalty.
Support the marketing team in implementing tactical events and programs, and provide project and administrative support.
Measure the effectiveness of marketing, advertising, and communications programs .
Building and maintaining relationships with new and existing customers through prospecting and networking.
Conducting market research to establish customer trends and habits.
Building and maintaining relationships with new and existing customers through prospecting and networking.
Establishing goals and objectives in order to reach our customers through appropriate marketing channels (digital and traditional).
• Drive continuous improvement activities " teaching and learning (Process, Facilities, Man, …)
• Lead quality team to ensure all staff is competently performing their duties as evidenced by findings of a program of monitoring, tracking and trending of key metrics.
• Inform the internal and external quality problems to the inspection line and improve it .
• Assist with preparation for and conduct of external audits from NCAAA and ISO Committee.
• Assistance in obtaining ISO 9001-2008 Certificate.
• Reviewing and Modify ISO 9001-2008 Manual for Al-Ghad colleges for Health Sciences .
• Survey for the possibility of implementing TQM at Al-Ghad International Colleges.
• Develop the Cognitive and Psychomotor skills in the programs and courses description to raise the level of achievement of Cognitive and Psychomotor for students of Al-Ghad Colleges
· Dissertation: possibility of implementation of total quality management in the medical field of Saudi Arabia · Graduated with 3.7 GPA form 4 · Majored in Business Administration and Management · Minored in Total Quality Management
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