نشأت علي محمد عقاب عقاب, Marketing Director

نشأت علي محمد عقاب عقاب

Marketing Director

Experts Medical Center, Day Case Surgery " EMC"

البلد
المملكة العربية السعودية - محايل عسير
التعليم
ماجستير, MBA in Total Quality Management
الخبرات
19 years, 9 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :19 years, 9 أشهر

Marketing Director في Experts Medical Center, Day Case Surgery " EMC"
  • المملكة العربية السعودية - محايل عسير
  • أشغل هذه الوظيفة منذ نوفمبر 2019

---Responsibilities and Key Achievements
o Increase revenue growth in 2021 by 51% over the previous year.
o Developed and increased cash revenue growth by 45% and credit increased by 66%.
o Create marketing plans and prepare the annual budget in line with the goals of the medical center, execute the marketing strategies and monitor execution and measure the performance of indicators.
o Plan and execute all digital marketing, including SEO/SEM, marketing database, emails, social media and display advertising campaigns.
o Raising brand awareness and online presence through digital marketing projects and campaigns.
o Analyze customer insights, consumer trends, develop conversion rate and market analysis, and marketing best practices to build successful strategies.
o Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
o Overseeing of engaging written, graphic, and video content while staying up-to-date on latest marketing technologies and social media.

Measure and report performance of all digital marketing campaigns and asses against goals (ROI and KPIs).
Finding opportunities to maximizing the number of ophthalmology operations of all kinds such as " Cataract-Glaucoma-Blepharoplasty- Corneal Transplantation and others "
Develop both corporate marketing and community marketing with all necessary activities for them.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
Maintaining our social media presence across all digital channels.

Marketing Manager في Ibn Sina Medical Complex Company included 3 medical centers and 27 Pharmacies
  • المملكة العربية السعودية - حائل
  • مارس 2017 إلى مارس 2019

IBN SINA Medical Complex Company Hail-KSA


IBN SINA includes "3 Medical Complexes and more than 27 Branches of Pharmacies at KSA"
Responsibilities and Key Achievements
 Increasing the revenue growth rate by an average of 58% for most of the medical complexes and pharmacies branches over the previous years.
 Creating a magazine for the monthly offers for all branches of Zad Aldawaaeia Pharmacies
 Exploring ways of improving existing products and services, and increasing profitability.
 Develop relationships with businesses and community groups to promote the company and its Services.
 Overall responsibility for brand management and corporate identity for Medical Centers and pharmacies.
 Develop, draft and distribute media releases/advertisements that meet the marketing strategy of the Company and that comply with set policy guidelines.
 Oversee the development of marketing literature, both electronic and paper based.
 Analysis of customer research, current market conditions and competitor information.

Marketing Manager في Royal Medical Complex Hail-KSA" Arak Medical Group AMG"
  • المملكة العربية السعودية - حائل
  • فبراير 2015 إلى فبراير 2017

Royal Medical Complex Hail-KSA" Arak Medical Group AMG"
Responsibilities and Key Achievements

• Increase revenue growth by 53% .
• Coordinate with the Corporate Marketing Team to monitor and analyze medical centers media exposure.
• Leading marketing initiatives and campaigns that aim at developing Services and customized services offered by Centers, while ensuring its services remain competitive
• Plan and execute events (public awareness, media and publicity campaigns, staff annual function and social responsibility projects) in coordination with the Marketing Department
• Demonstrate strong negotiation and influencing capabilities in the medical professional space and comfort in networking at multiple levels.
• Collaboratively develop a clinical marketing strategy short- and long-term strategic marketing plans with product management.

Business Development Officer في Al-Rashid Hospital " Hail- KSA"
  • المملكة العربية السعودية - حائل
  • يناير 2012 إلى يناير 2015

 Contracting with medical complexes to transfer cases of childbirth operations and cases of orthopedic surgery for a certain commission.
 Increasing the occupancy rate by an average of 95% for inpatients.
 Expand ICU and CCU by 86% to accommodate cases.
 Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators.
 Present to and consult with mid and senior level management on business trends with a view to developing new services, products, and distribution channels.
 Develop and set human resource policies according to CBAHI standards.
 Creating and working by linking the bonus to specific criteria for doctors, not just to achieve the target.
 Developing and implementing solutions to the problems of pre-medical approvals of insurance companies.
 Maximizing networking opportunities and regularly using conferences, events and trade shows to increase awareness and develop a further network of contacts

Senior Marketing Specialist في Andalusia Hospital " Al Maadi "Andalusia Group “KSA - Egypt “
  • مصر - القاهرة
  • ديسمبر 2009 إلى ديسمبر 2011

 Support the marketing team in implementing tactical events and programs, and provide project and administrative support.
 Act as an integrated resource to assist hospital teams in achieving goals.
 Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
 Integrate tactics across relevant channels including web, mobile, social, direct, print, PR.
 Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
 Assist in analyzing marketing data and lead generation (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
 Create programs that drive brand loyalty.
 Support the marketing team in implementing tactical events and programs, and provide project and administrative support.
 Measure the effectiveness of marketing, advertising, and communications programs .
 Building and maintaining relationships with new and existing customers through prospecting and networking.
 Conducting market research to establish customer trends and habits.
 Building and maintaining relationships with new and existing customers through prospecting and networking.
 Establishing goals and objectives in order to reach our customers through appropriate marketing channels (digital and traditional).

Quality Assurance Manager في International Academy for Health Sciences
  • المملكة العربية السعودية - الدمام
  • فبراير 2004 إلى نوفمبر 2009

• Drive continuous improvement activities " teaching and learning (Process, Facilities, Man, …)
• Lead quality team to ensure all staff is competently performing their duties as evidenced by findings of a program of monitoring, tracking and trending of key metrics.
• Inform the internal and external quality problems to the inspection line and improve it .
• Assist with preparation for and conduct of external audits from NCAAA and ISO Committee.
• Assistance in obtaining ISO 9001-2008 Certificate.
• Reviewing and Modify ISO 9001-2008 Manual for Al-Ghad colleges for Health Sciences .
• Survey for the possibility of implementing TQM at Al-Ghad International Colleges.
• Develop the Cognitive and Psychomotor skills in the programs and courses description to raise the level of achievement of Cognitive and Psychomotor for students of Al-Ghad Colleges

الخلفية التعليمية

ماجستير, MBA in Total Quality Management
  • في University of Portsmouth
  • ديسمبر 2012

· Dissertation: possibility of implementation of total quality management in the medical field of Saudi Arabia · Graduated with 3.7 GPA form 4 · Majored in Business Administration and Management · Minored in Total Quality Management

بكالوريوس, Commerce and Business Administration Collage
  • في Helwan University
  • مايو 1998

International Economics - Financial Accounting - Auditing Accounting - Cost accounting - Feasibility Studies - Information Technology -.......

بكالوريوس, Information Systems ,Computer Science
  • في Future Academy
  • مايو 1997

Click to edit education descriptionAssembly Language - Visual Basic - Visual C ++ - Information Systems - Pascal - Lotus - Database - Electronics Circuits -....

Specialties & Skills

Market Analysis
Business Development
Healthcare Management
Quality Tools
Innovation and Creative
Reasoning and Analytically thinking
B2B & B2C Marketing
Social Media Platforms
Decision Making
Strong negotiation
Lead Nurturing
Marketing Researches
CRM Skills
Adaptability Skills
Brand Management
Digital Marketing
Consumer Behaviorist
Marketing Planning
Building team Work
Data Visualization
Content Marketing
Social Media Advertising
SEO/SEM Advertising
Platforms Campaigns

حسابات مواقع التواصل الاجتماعي

الموقع الشخصي
الموقع الشخصي

لقد تم حذف الرابط بسبب انتهاكه لسياسة الموقع. يرجى التواصل مع قسم الدعم لمزيد من المعلومات.

اللغات

الانجليزية
متمرّس
الفرنسية
مبتدئ
العربية
متمرّس

العضويات

UK Professionals Board
  • Full Membership
  • January 2013
ESQ " Egyptian ٍSociety for Quality "
  • Full Membership
  • March 2013

التدريب و الشهادات

Digital Marketing Diploma (الشهادة)
تاريخ الدورة:
June 2020
Course Basics of E-marketing from Google (الشهادة)
تاريخ الدورة:
May 2020
Certified Professional Manager (الشهادة)
تاريخ الدورة:
January 2013
صالحة لغاية:
January 2016
Crisis and Risk Management (تدريب)
معهد التدريب:
House of Al-Karama for Consultations and training
تاريخ الدورة:
May 2013
المدة:
35 ساعة
TOT Train Of Trainers (الشهادة)
تاريخ الدورة:
August 2010
صالحة لغاية:
January 9999
PMP Project Management Professional (تدريب)
معهد التدريب:
House of Al-Karama for Consultations and training
تاريخ الدورة:
January 2016
المدة:
36 ساعة
Time Management (الشهادة)
تاريخ الدورة:
May 2009
صالحة لغاية:
January 9999
Human Power (الشهادة)
تاريخ الدورة:
May 2013
صالحة لغاية:
May 2013
NLP " Neuro Linguistic Program" Practitioner (الشهادة)
تاريخ الدورة:
April 2012
صالحة لغاية:
April 2012
Medical secretarial (الشهادة)
تاريخ الدورة:
March 2007
صالحة لغاية:
March 2007
Educational Measurement and Evaluation - Communication Skills personal-Ways and methods of teaching (الشهادة)
تاريخ الدورة:
April 2008
صالحة لغاية:
April 2008
Planning for teaching (الشهادة)
تاريخ الدورة:
February 2008
صالحة لغاية:
February 2008
Strategies of Modern Teaching (الشهادة)
تاريخ الدورة:
February 2011
صالحة لغاية:
February 2011
Basic Life Support (الشهادة)
تاريخ الدورة:
January 2013
صالحة لغاية:
December 0015

الهوايات

  • reading - swimming - analysis - football - diving - internet games
    - achieved an increase in revenue growth of 10 million Saudi riyals for the year 2020 . -Developed and increased cash revenue growth by 45% and credit revenue increased by 66% compared to 2019. -Contracting with 327 community partnerships, including cash and credit parties, government or private institutions.