PR Consultant
Quill Communications FZ LLC
Total years of experience :17 years, 6 Months
• Strategic & Tactical PR Plans
• Content Writing for the Press and LinkedIn
• Print and Electronic Media Relations (English & Arabic)
• Supervision of Press Coverage Analysis Reports
• PR Strategic Reviews & Forward-looking Advise
• Editorial Content Writing for print, electronic and social media
• Media Relations
• Counsel Clients on Communication Collaterals
• Design PR Strategies and Prepare Annual PR Calendars
• Supervise Media Analysis Reports
Feasibility Study, Approvals, Budgeting, Implementation of Plans
• Human & Capital Resource Allocation
• Creation of Reporting System
• Design, Review & Implementation of Tactical & Strategic PR Programmes
• Industry & Corporate Event Management Plans
• Monitoring & Auditing/Editing social media contents for Compliance, Quality, SEO
• Managed Agencies
• Team Management (3) and direct interaction with C-Level executives (7) and directors (7)
• Planned and Executed Annual PR Strategy and Programmes
• Media Relations
• Trade Event Management - Collaborations, Sponsorships, Government Relations
• Liaised with UAE authorities
• Developed Strategic & Tactical PR Plans
• Update of company’s PR Corporate Communication Collaterals
• Editorial Writing
• Media Training of Spokesperson(s)
• Event Management (conferences, road shows, trade shows, speaker opportunities, CSR)
• Developed & Distributed Key Message based press releases/Articles/Features/Advertorials
• Coordination with Arabic translator for quality and timing of the release
• Developed media Q&As
• Prepared briefing notes and press kits for journalists
• Postings on Social Media Channels (Facebook, Twitter, LinkedIn)
STRATEGIC & TACTICAL PR:
• Developed industry focused press releases on strategic announcements, editorials and advertorials.
• Prepared research-based media Q&As for clients
• Advised clients on communication collaterals
• Disseminated press releases to all print and electronic media and followed-up.
• Liaised with media and clients
• Coordinated media interviews
• Addressed media queries
• Created media pitches for clients
• Researched latest industry trends and data for clients
• Corporate Image Building through CSR events
• Counsel clients on Corporate Communications
• Personality Profiling
• Crisis Management
• Event Management
• Business Development
ACCOUNT ADMIN:
• Prepared PR Proposals
• Prepared Minutes of Meeting (Contact Reports)
• Prepared Cost Estimates
• Prepared Monthly PR Activity Reports
• Prepared Media Coverage Analysis
Completed 2-Year Term and Passed the exam in good position.
