Independent Senior Marketing & PR Consultant
Impact Porter Novelli
Total des années d'expérience :33 years, 9 Mois
One of the prime Public Relations agencies in Egypt involved in Event Management, Media Relations, Marketing, Crisis Management and Promotion. Main clients are: Vodafone, P&G, Egypt Telecom, Lufthansa, HP, and UNICEF.
A publishing company which published "Auto Weekly" news paper - the first weekly automotive newspaper in Egypt.
A full fledge Integrated Marketing Communication firm specialized in conducting marketing and advertising campaigns, qualitative and quantitative marketing research, branding, strategic planning, media planning, event management, marketing and public relations consultancy. Founder and member of the Board of Directors of its Dubai based head office and Egypt main branch based in Cairo; managing a team of 42 professionals in the field. Major clients are: Abu Dhabi TV, Sheraton Suites Abu Dhabi, IBM, Johnson & Johnson, Mattex and Al Youssef Computers in UAE. Good News Group, Mibank, CIB Bank and Dorra Group in Egypt.
Al Allam Al Youm is the first Arab daily financial and economic newspaper and Kolenas is the leading Arab weekly life style magazine based in Cairo, Egypt and distributed throughout the Arab world and Europe. Member of the Board of Directors and reporting directly to the Chairman; handled the branding, strategic planning, marketing and advertising sales of both publications throughout the Arab region and Europe.
Planned, managed and supervised all PR and Marketing related official events, seminars and international conferences in KSA, Egypt, USA, UK, Switzerland, France, Italy and Spain. Developed and supervised the Arab Council for Student Aid (ACSA), based in Geneva and London which is mainly involved in the higher education of Arab youth in the USA and Europe. Managed and supervised all private business investments for HRH in the United Kingdom and Switzerland, as well as exploring and developing new business opportunities worldwide.
Headed the Marketing team and established a leadership position for the luxury car in the Egyptian market. Planned, developed and executed the marketing strategy in accordance with corporate brand identity. Conducted consumer research and competitive analysis as well as developing a "Customer Satisfaction" research and a monthly market trend report to the headquarters in Munich. Planned and executed all launch events, advertising campaigns, promotions, and press conferences.
Being a team member of the Marketing Dept., executed the marketing plan and assisted in the marketing surveys and competitive market analysis - responsible for the official launch of BMW in Egypt.
Bachelor of Arts, Political Science, Minor: Mass Communication 1981 The American University in Cairo