Natalia Rybalova

Led corporate functions for a diversified group of companies in retail,
travel technology, and food & beverage. Oversaw HR, legal, finance,
administration, operations support, and marketing coordination.
Collaborated with senior leadership to drive efficiency, compliance, and
business growth across all entities.

• Market Research Reports: Targeted Markets, Consumer
Requirements, Analyzed Competitors share.
• Strategizing Digital Campaigns | ROI | Content Marketing
• Define short and long-term strategic goals and targets.
• Identifying and developing new business opportunities by building and
expanding the presence of the company and its brand in GCC region.
• Planning digital advertisement campaigns through different channels
(Social Media, Google etc.) in Arabic and English languages.
• Prepare and manage the marketing budget, ensuring cost-effectiveness
• Marketing Team management (Weekly online campaigns assignments,
publication of Articles, Bloggs, Promotions and Offers, work with
Influencers and Bloggers).
• Maximize paid/organic search traffic and order conversion for e
commerce products, set, and meet a cost per acquisition target.
• Search Engine Optimization strategies (Site rank, backlinks etc.)
• Evaluate overall risks and opportunities by data gathering and business
intelligence for digital workplace products globally for industry sets.
• Studying Consumer behavior and loyalty to the brands.
• Evaluating advertising strategies.
• Business Planning, PL and financial projections for whole project
• Delivering Presentations to Key Stakeholders.

• Arranging and attending meetings with potential clients to prospect for
new business;
• Recording and clear understanding of clients requirements and
presenting appropriately to make a sale;
• Discussing special promotions and offers; Negotiating the terms of an
agreement and closing sales;
• Maintaining relationships with existing clients (companies);
• Acting as a contact between a client (company) and its potential
candidates;
• Daily sales report and sending copy to GM;
• Attending monthly sales meetings;
• Reviewing your own sales performance, aiming to meet or exceed
targets;
• Creating and developing marketing plans and strategies;
• Arranging for the effective distribution of marketing materials;
• Evaluating marketing campaigns.

• Act as the first point of contact for guest information
• Address and document guest concerns in the database
• Achieve amicable resolution to guest concerns
• Coordinate with other departments to address guest concerns
• Update guest records
• Problem-solve to achieve guest resolution
• To ensure smooth and efficient daily operation.
• Meet & Assist Services.