Regional Marketing Manager
Madi International
Total des années d'expérience :11 years, 8 Mois
• Create and implement marketing campaigns aligned with the objectives and target audience for Madi International Portfolio.
• Coordinate communications with cross-functional teams such as sales, education, and corporate to ensure unified messaging and execution.
• Set and manage milestones, timelines, and budgets for marketing initiatives.
• Analyze marketing performance metrics and adjust strategies accordingly.
• Increase conversion of key account customers through creative and customized marketing plans.
• Keep organized tracking documents detailing assignments, in-progress work and completed project milestones
• Develop and manage market visits and ensure proper implementation of marketing initiatives.
Received Above and beyond award in March 2023
For going beyond my job description to make things happen for the company
I have launched the first Hair colorist competition in Qatar for 2 different brands
Managing Partner at No31 Beirut Pub restaurant
• Concept creation and development: Worked on developing the concept, interior, branding and
image from A to Z along-side a team of creative and interior architects
• Executed and directed the opening event whilst coordinating with media, influencers, and VIP
guests to leverage coverage
• Managed and executed the digital marketing and advertising strategies, whilst developing
social media channels with their content calendars, and a website for the restaurant
• Worked on the menu development and pricing strategy
• Conceived and implemented weekly events / special nights
• Sourcing new brands/ product portfolio based on market feedback and opportunities
• Handle all brand communications with international & local suppliers for all new brands
• Conduct Market Research studies that cover all business-related aspects such as market dynamics, competitive analysis, price collections, client’s satisfaction, industry best practices
• Regularly monitor and report for local and international market trends to identify opportunities and potential portfolio expansion
• Develop & execute private label identity (design/ layout/packaging/internal and external
communication materials, growth, plans, etc.) / Developed a new brand for false lashes
• Ensure responsible testing and brand evaluation especially for a new line or brands
• Develop a brand business plan based on brand strategy and positioning
• Develop & execute marketing activity POSM catalogs on time in full
• Ensure proper communication of all plans with respectively concerned staff across all MADI
branches in line with guidelines received and company trade and marketing policies
• Maintain efficiency in execution considering quality time and importance as per set deadlines
• Developed and implemented marketing strategies and full-fledged campaigns for the company with a focus on different markets targeting MEA, GCC, and Levant
• Handled, developed, and launched a new brand, through outsourced R&D The development included: brand identity, packaging, website, and coordination with manufacturers to implement the brand guidelines on all material
• Managed and executed the company’s digital marketing and advertising strategies which
includes online advertising, email marketing, web, and social media advertising
• Managed the company’s 3 websites through the WordPress back-end with advanced knowledge of WP Bakery development
• Managed the company’s social media presence, on Instagram, Facebook, LinkedIn, and Google
my business
• Managed 3rd party vendors and executive team to deliver projects such as new website
development, brand identity, and graphic design
• Organized marketing events such as training, and trade show participation across the Middle-East which includes a presence on the event site.
(“Prolight+Sound MEA”, “Light Middle East” | Dubai)
• Managed product launching across all channels: Plan, lead execution, monitors performance,
assess & improve
• Planned, led, and executed product launches across all channels (Television, social media,
Print media) which resulted in a 20% increase in sales
• Initiated market visits to optimize market presence in retail stores; while conducting analysis,
assessments and reports: the ndings were utilized in more efifcient market visibility and brand
awareness
• Briefed agencies (Advertising - PR - Social media) on all activities planned on the marketing
calendar throughout the year, while leading on the execution of those; ensuring all
activations are aligned across all digital platforms
• Lead promotion-planning processes in collaboration with the sales team. Aligned on all
activities planned, executed, and monitored performance
• Developed marketing processes to ease the ow of communication, and interdepartmental
cooperation
• Organized and attended several key events and exhibitions that maximized brand
visibility
• Presented weekly and monthly reports on all ongoing activities, and findings; including
product pricing, and presence vs. competition
Received Employee of the Year 2014 award, for outstanding commitment and for fullling the
company’s core values: Excellence, Innovation, Customer-Centric values & Social Responsibility
• Developed marketing campaigns to promote the company’s products, along with brand
activations and promotions on-site
• Managed tasting activities, monitored performance, and created detailed reports that were used in yearly brand assessment meetings
• Carried out market research and customer surveys to assess demand, brand positioning, and
awareness
• Executed and attended events and exhibitions
• Coordinate with 3rd party agencies to fulfill yearly marketing plan