Natalie Ladegourdie

Curate and execute exclusive member-only events aligned with Ciprianis heritage and
luxury brand standards.
Develop and manage the annual event calendar, integrating cultural, social, and lifestyle
experiences to enhance member engagement.
Oversee concept creation, planning, and on-site execution — including entertainment,
décor, menus, and logistics — ensuring seamless delivery.

Manage the entire region for Pernod Ricard, which includes: sales and marketing
development in all aspects of companies global goals.
Developed the strategy, activations, budget spend, customer trade tours for the World
Cup. Manage the entire scope of work/goals that were needed for representing Pernod
Ricard in Qatar.
Successfully executed 8 large scale activations and 10 small scale activations, to
successfully establish a strong brand presence for Pernod Ricard in Qatar during FIFA.
Building relationships with key suppliers, identifying new revenue opportunities.
Built a strong and solid foundation with key partners in the hotel industries, to not only
implement Pernod Ricard marketing campaigns, but also improve upon the sales.
Managing the promotional plan, identifying new promotional opportunities.
Constructed and implemented (on a continuous basis) the PVA, Annual Business Plan,
Annual Budget and all individual brand strategies.
Manage multiple projects simultaneously, as well as provided brand training for hotel
bar staff and organized all aspects of the BA to provide training.

Worked with ARC Group on their subsidiary brands, planning and executing their Social
Media Strategies, which I defined
At ARC Group work on a new app coming into development, writing the proposal and
creating execution time- line
Worked with Nedina, at how to advertise the app. Planning all Social Media Ads one the
relative platforms such as google analytics and more
• Worked withJ Portman on proposals, research development for Hotels, coffee shops,
Universities and more
Developed the marketing strategy for new app- Building awareness of brand
Obtain, conducted research in to segmentation target marketing for app
Prepared the marketing tender for deployment of all channels for marketing Prepared
business marketing plan
Analysis and research conducted - understand the trends and customer preferences
leverage

- Conduct marketing strategies and analysis for segmented target groups for the brand. Conducted business meetings, developed strategies to accumulate new business, and as well as presented/pitched at established organizations.
- Conducted one to one sessions in terms of personal training.
- Conducted sessions with the founder to discuss new clients nutritional plans, measurements, and achieve their targets moving forward.
- Basic knowledge of digital campaign tools, such as Hootsuite, Google Analytics, and Ad Manager.
- Posted every day for Social Media on relevant topics for the brand.
-Approved by the founder for the week.
-Planning and executing the marketing calendar quarterly to achieve sales and new business. Created and maintain comprehensive project documentation - Developing and preparing presentations, reports, and business correspondence interface and was a liaison for all levels of staff and volunteers.
Planned the effectiveness of the local marketing spend, driving & assessing key partnerships, and creating plans to meet best estimates for orders & acquisitions.
- Conducted on-ground research to carry out surveys for competitive analysis.
- Coordinate internal resources and third parties/vendors for the flawless execution of projects.
- Created digital analysis reports assessing the markets performance and that of the competition.

• Planned and executed quarterly marketing calendars to support growth, partnerships and new business
acquisition.
• Created and maintained comprehensive project documentation; reported on campaign outcomes and competitor
performance.
• Supported forecasting and planning of local marketing spend; produced optimisation recommendations.

- Effectively oversaw and execute all yearly Campaigns for effective Sales growth.
- Supervised offer strategy for all consumer marketing initiatives involving third-party merchant offers.
- Work with the Operations Manager to achieve not only the Marketing Campaign but how the Campaign will increase sales and determine what items will be cannibalized.
- Market Research of competitors to determine the effectiveness of determining Campaign
- Analysis and forecast of determined campaigns (yearly), through developing and analyzing the Product Mix and PSD.
- Ensure that budgetary marketing expenses are met and concluded for finance.
- Ensure the research of 360 marketing tools and compilation of what would be needed for each campaign.
- Presented to senior and executive management monthly sales projections, branding initiatives, and product launches.
- Ensure that branches maintain the overall branding standings of KFC.
- Conduct meetings with Operations and KFC Restaurant Managers to ensure the execution of campaigns and cover any concerns given in terms of branding related activities for the branch.
- Schedule meetings with potential third parties and participation/collaboration with well-known companies within Qatar: to determine if this will increase KFC awareness.
- Collaboration with Purchasing to check stock and order for upcoming Campaigns.
- Social Media, KFC website, and aggregators: engaging in strategies to increase sales and push campaigns to develop further customer awareness.

- Organize and met focal points for F&B outlets, in which we outlet the products and evaluate the significance of the companys profitability.
- Map strategic Campaigns for clients outlets on Zomato platforms - assessing the determining promotional factor to increase sales: from interior development to events and promotional items.
-Business development: prospecting of potential clients, schedule meetings, and effectively sell the product by determining the key factual strategies and execution to improve the companys footfall and performance-based. As well as creatively conceptualize creative solutions and innovative ideas to meet clients needs.
-Management of accounts: through strategic campaign mapping of the campaign for a duration of a year period.
- Financial management - determining budgets, costing, and foreseeing the companys financial gain on the month to month basis. Prepare monthly, quarterly, and annual reports and forecasts.
- Coordinate with the content team to ensure correct information is published on Zomato platforms, as well as coordinating with the marketing term to assist in Campaign and increase outlet visibility through organized events.
- Establish strong, long-term client relationships, to ensure renewal of accounts.
- Noticeable achievement: Strategically developed proposal, company profile, and case study templates, which were used by the companys employees to strategically position Zomato as a strong identified brand within the region.

• Coordinate and follow up with all internal departments to deliver successful adverting campaigns in a time-efficient manner.
• Liaise with companies and clients to provide current information on the status of their accounts.
• Receive briefs from clients: process them through the internal system, assure amendments are done and receive client approval for status execution.
• Prepare creative briefs, status reports, contact reports, revision briefs, and job requests, and media briefs.
• Present and support creative work, send quotations and invoices to clients and follow up accordingly.
• Assist the creative department in determining best execution methods through research development
• Undertake market visits, conduct preliminary research, and prepare competitive reviews.
• Ensure that all financial documents are filed appropriately and the accounts budget control sheet is updated.
• I have managed some major projects for high-profile clients:
• United Development Company and The Pearl-Qatar: developing creative concepts and campaigns to market UDC as one of the leading retail companies.
• Al Faisal Holding: developing advertising campaigns for different umbrella companies for Al Faisal and presenting creativity that reflects their heritage and economic strength in Qatar.
• Qatar Airways: research and analysis for new business projects.
• Ministry of Economy and Commence: developing several awareness campaigns.

Advertising:
• Coordinated various integrated communication and advertising campaigns.
• Executed direct mail, email broadcast campaigns, public relations, customer communications, media advertisements, promotions, and other advertising plans.
• Carried out market research and product placement to ensure brand creation strengthened the product, as well as liaised with creative in ensuring the brief was executed accurately.
• Assisted in creating advertising campaigns, as well as concept development materials, and ensuring the production completion of materials for advertising campaign to strengthen company’s brand identity and role within the markets.
• Proofread for all marketing material, both print and online.
Sales/business development:
• Sought out to maximize opportunities for account growth, by conducting business introductions after identifying new areas of business development.
• Discussions and presentations for decision makers in defined business sectors.
• Managed and delivered brand development and strategy projects for key clients. End-to-end project management of client branding projects, from kick-off through to delivery. Managed client expectations, the creative team, and freelancers to ensure projects delivered on time and on budget.
• I have managed some major projects for high-profile clients:
o Developed branding and marketing collaterals for Qatar Career Fair, one of the largest career fairs in GCC.
o Created annual report for AMLAK Holdings, a major real estate company in the region.
o Produced various advertising collaterals for Qatar Foundation’s group of companies, including event collaterals.
o Developed creative designs for ‘Step Into Health’ and ‘Namat’ magazines for AspireZone.