Key Account Manager
AlTurk International Pvt Ltd
Total years of experience :20 years, 2 Months
• Successfully opened up four major mass merchant retail and B2B accounts, Metro Whole sales, Reliance Retail, Big Basket and Udaan.
• Develop strategic plans for the AlTurk International’s Products in line with business and sales objectives.
• The creation of strategic joint business plans with each retailer to identify and implement specific Product
growth initiatives.
• Identify, Executed and complete the step sourcing process to achieve business goals,
• Develop and maintain strategic long-term trusting relationships with high volume clients to accomplish
organic growth and long-term company objectives
• Develop and manage sales strategy for each of the designated account customers.
• Develop strategy for acquiring new customers and propose business solutions beneficial for both, AlTurk
International and customer in meeting business objectives.
• Negotiating trade terms and developing promotion strategy for each customer.
• Own, plan and execute overall category investments for the customer
• Lead and execute Joint Business Planning together with the customer in line with both organization &
customer objectives.
• Preparing volume forecasts & plans.
Store Operations
• Leading and improving the performance of the team for adherence to the SOPs set.
• Reduced stock losses by 4%, in cosmetics category by Conducting LP health check to control high risk area
of daily stores operation.
• Compliance to all Concept and Divisional Guidelines and GSOP and achieve a Satisfactory rating with all
Store Audits.
• Ensure that all stores comply with all Legal rules of the various Ministries.
• Analysing the stores’ inventory position and taking the necessary proactive steps.
• Ensure that the stores become EBIDTA positive through stringent Low-cost efforts, high sell thru, high staff
productivity
Key Deliverables:
• Initiated and made a process SLAP (stock losses action plan) in high shrinkage area (cosmetics).
• Initiated and made a process individual staff productivity tracker.
Highlights
• Planning and achievement of monthly as well as annual budget and managing Department as Profit Centre
by achieving desired P&L objectives.
• Drive top line sales through ensuring up selling, Cross selling and Repeat buying.
• Deliver the desired customer service standards at store level through training and Coaching.
• Responsible for the quality of stock, service, sales and losses.
Stock & Product Management
• Analysing the sales of each product line periodically and improve the revenues from each line of products.
• Plan stocks as per the store sales mix and take corrective measures
• Maintaining a correct representation of every product line at the sales point in accordance with the customer
profile.
• Planning and Achieving 100% Annual budget.
• Handling sales and operations for “Godrej Aadhar” stores in Rural Market of Punjab. Cluster.
Planning and Achieving 100% Annual budget.
• Handling sales and operations for “Godrej Aadhar” stores in Rural Market of Amritsar Cluster.
• Sales Planning and achievement and managing cluster as Profit Centre by achieving desired P&L objectives
Taking care of Hariyali Bazaar Business in Amritsar Cluster with 8 store and centres.
• Day to day Store Operations, turnover of more than Rs. 8 Cr per annum from single large format admeasuring 24000 sq. Feet.
• Managing Retail business including training, supervision of people at the store end and sustaining profitable relationships with them.
• Forecasting monthly / annual sales targets and executing them in a given time frame.
• Create consumer pull in line with business plan which includes all business drivers such as ATL & BTL
activities.
• Preparing & reviewing MIS with the Store team on daily basis.
Launched and operationalise “Ayoka” Derma division in the HQs of Punjab, Haryana, J&K and Part of
Himachal Pradesh.
As TBM - Delhi
• Channel sales of OTC products in area of central Delhi.