Marketing Manager
Kalium Group of Companies
Total years of experience :6 years, 7 Months
• Interface with outsourced PR & advertising companies, magazines, production companies, vendors etc
• Liaise with the creative department, write advertising and marketing briefs
• Coordinate with department heads for marketing requirements, inclusive of collateral etc
• Selecting subject matter, conceiving and writing magazine articles for the company product portfolio on a regular basis
• Ensuring all articles, adverts are approved by the MOH (Ministry of Health) in a timely manner
• Development and enforcement of the brand guidelines throughout the Gulf, Levant, Asia and North Africa region
• Providing solutions for online marketing, website management and digital marketing
• Responsible to coordinate and execute company presence at exhibitions, conferences and events
• Maintaining stocks for collateral and product samples in the marketing department
• Preparation and on-ground execution of company trainings and workshops
• Keep internal and external communication flow synced with business needs and regulations
Team building & leadership, project management, brand management, new business development, budget development, client Services / account management, strategic planning and design visualization
• Successfully build new business through effective design and implementation of strategic marketing and branding plans
• Direct account management team activities, developing and executing highly effective marketing programs
• Research and analyze markets, trends, and other national and local demographic, geographic, and psychographic specifications
• Execute and manage highly successful field marketing programs for world-class, high-profile national and multinational clients such as Unilever, Coke (Fanta, Sprite & Minute maid), Kraft Foods (Cadbury) and Phillip Morris
• Innovative and effective problem-solver, who has proven multi-tasking project and account management abilities
• Planning specialized creative development for a variety of multinational brands and supervising creative resources in concept development
• Train and develop team members to ensure highest levels of performance, resulting in individual promotion and team recognition
• Conduct research, surveys, interviews, discussion forms and write reports
Brainstorming, idea generation for marketing strategies serving a variety of multinational and national brands. Directing the creative resource to design specialized artworks based on the marketing plans proposed.
Proposing BTL activity plans and detailed costing. Designated trainer for all Brand Ambassadors hired by the company for promotional activities.
To deal with pre-planning and on-set for various TVC's. Hiring of models, handling production staff, designing set space were all part of the job responsibility.
My GPA was a 3.0. I scored a B grade on my thesis. I was on the honor role during my academic history. I also interned and did freelance while studying.
