Business Development Manager - Marketing & Sales
P'ramid Group Pvt Ltd
Total years of experience :18 years, 4 Months
Areas of Expertise
Marketing & Marketing Communications, Client Relationship Management, Team Handling, BTL Activity Setting schemes & promotional offers, Digital Marketing, inventory control, Channel sales, Retail management & Operations.
P'ramid Group Pvt ltd
Business Development Manager (all three divisions) - (Nov, 2007 - Till date)
Marketing & Marketing Communications
• Working in co-ordination with VP-Marketing for strategizing Media Planning
• Research & analysis of every media agency reach as per every segment (Prints, Radio & TV Etc.).
• Ask Quotations & then negotiating for rates of media agencies for their proposed plans.
• Working in co-ordination with creative department of respective media agency for drafting the content, design, colour and size of brochures & banner for advertisement purpose.
• Planning & Implementing Business Exhibitions Events for P’ramid Group.
• Utilizing client feedback & personal network to develop marketing intelligence towards generating lead.
• Evaluating reports to VP-Marketing, about campaign & marketing plans.
• Understand the behaviour of the end user and devise appropriate Scheme.
• Handling and coordinating team for client & vendor servicing.
Digital Marketing
• Reviewing website, Developing an optimisation plan & Perform keyword research.
• Plan and execute initiatives like email marketing, social and online advertising campaigns.
• Devising strategies to drive online traffic to the company website & Tracking conversion rates.
Business Development
• Pro-actively hunt for target organizations and establish communications.
• Developing relationships with key decision-makers in target organizations for business development.
• Continually monitor the Key Accounts for any new requirements.
• Update the customers with vendor’s new products line in order to make diverse sales and carry out promotions for the same.
• Managing activities pertaining to negotiating/ finalization of deals for execution of project.
Retail Store management
• Handling a team for the retail counter.
• Plan, coordinate & manage to ensure effective operational support from the team for product billing, product delivery & service assurance in order to complete the implementation with greater efficiency.
• Constant monitoring and motivating the sales executive to achieve the desired sales targets.
• Setting schemes according to the festive seasons or whenever the sales stagnate.
• Resolving product or service related issues, if any.
• Regular monitoring of stocks from all stores for the continuous supply of stock from company to stores.
• Keeping updates on fast moving products and non-moving products. Implementing some basic ideas to push sales of non-moving products.
• Rating and grading sales executive on the basis of consumer interactions, achievements, sale push strategy and on the basis of immediate decision taken on certain situations.
• Training or briefing about the products to all staff & also giving some grooming gesture tips.
• Measuring Retail Performance and Productivity are as follows
Sales per Square Foot, Sales per Linear Foot of Shelf Space, Sales by Department or Product Category
Sales per Transaction, Sales per Employee
Channel sales distribution & Supply chain
• Allocation of areas to sales officer who are on field, this work is done in coordination with distributors at the time of allocating the areas to field staff.
• Constant monitoring the physical inventory of distributors & managing logistics operations to integrate demand and supply source functions.
• Distribution management to ensure stock movements as per business requirements and initiate timely action for stock replenishment.
• Liaising with manufacturing units, warehouses and marketing branches for efficient inventory flow.
• Freight management by way of freight negotiations, vendor management, quotations and contract finalization with the transport service providers.
Areas of Expertise
Marketing, Channel sales distributions & Supply chain, Branding, Promotions & BTL Activity, Retail Kiosk management, Corporate Sales.
Marketing & Marketing Communications
• Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines
• Overseeing the production of newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands & road shows.
• Liaising with art designers, copywriters, media buyers and printers.
• Organize and manage the event, sponsored by the company and carry out promotions and branding activities for the same.
• Understanding Target Market & Create Brand-awareness through BTL Activity
• Creating Brand / Activation Strategy of Products for desired target market
• Initiate Visual-Merchandising for the Retail stores & Retail Kiosks.
• Preparations of MIS report on expenses on event, expenses on promotions and any other expenses related to BTL Activity.
• Preparing banners and flexes in local language for the purpose of branding and advertising in rural market.
Branding
• Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits.
• Creates online visibility of brand through Facebook, Twitter, Linkedin & Google Ad-words.
• According to Target audience, drafting & placing advertisement banners for creation of visibility of brands.
• Generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colours, fonts and imagery
Corporate Sales & Client Relationship Management
• Presentation to corporate clients regarding various products
• Designing Customize Package for corporate clients
• Developing relationships with key decision-makers in target organizations for business development.
• Interfacing with clients for suggesting the most viable product range and cultivating relations with them for securing repeat business
• Planning their Customize Corporate Gifting Packages.
• Managing activities pertaining to negotiating/ finalization of deals for execution of sales & order processing.
Operations & Admin
• Perform routine clerical and administrative functions.
• Receive, compare and process invoices and Performa’s.
• Coordinate communication between the management and the department heads.
Post Graduate Diploma Management in Marketing Specialization from Welingkar Institute of Management & Research (Approved by AICTE).
B.Com Sydenham College of Commerce, Mumbai University 2005 50%
H.S.C. Mahatma Education Society, Mumbai Board in 2002. Awarded certificate for Scoring Highest Marks in individual subject of Book keeping ( accountancy),Marks- 98/100