Account Director
Memac Ogilvy
Total years of experience :14 years, 8 Months
Account Director handling Qatar Islamic Bank (QIB) Corporate & Retail Banking Department Assess client needs and address them by implementing strategic and tactical communication. • Research and in-depth analysis of competitive brand positioning • Researching and creative briefing on all new jobs • Preparing full marketing year calendar • Planning product launches with strategic planner • Preparing and forecasting budgets for new and existing products; • Preparing roll out plans to execute on all campaigns • Follow up on all BTL and ATL deliverables • Making sure that the day to day account requirements is running smooth; • Consulting, preparing and recommending to the client on all medium opportunities • Attending weekly flash reports with the client assuring client’s satisfaction. Projects for QIB including: Visa Signature campaign launch E-channels campaign Al Tamayuz campaign New Bank cards design project Quarterly internal magazine QIB(UK) BTL & ATL Ramadan 2015 Profit distribution CEO internal communications
Account director handling Kuwait Finance House (KFH) Corporate & Retail Banking department.
Assess client needs and address them by implementing the year’s strategic and tactical communication.
Projects for KFH including:
Gold account campaign launch
Ramadan 2013 & 2014
AGM Event 2014
Annual Report
Internal communications campaign
Introduced all i Productions creative production services.
Managed all projects from start to finish.
Had the privilege to work with the most prestigious agencies in the region.
• Clients handled : McDonalds Kuwait, Zain Telecom, VIVA Telecom, Gulf bank, Burgan bank, Rifai Nuts (regional), Wataniya Telecom
• Agencies handled : Leo Burnett, JWT, Ogilvy, Impact and Echo BBDO and Memac Ogilvy
Reported to the GM
Launched Universal Watch new media channel of advertising services
Launched the PR and Media event
Implemented marketing plans for the company's new promotions and offers
developed sales strategies that were executed by the sales team
Enhanced and developed the company's sales team
Communicated on a daily basis with all MBUs and Advertising agencies
Reported to the Account Director
Worked in establishing a professional relationship between the agency and its clients
Managing day to day client job requests
Following up on all deliverables
Handled and took part of major accounts such as RISCO, City Bus, Gulf Cable, Royal Hayat, FT
Trained and worked with the sales team to improve their selling techniques
Dealt with the advertising agency regarding media plans, and advertising
Conducted market research studies on related business competitors to come up with new strategies to compete with the competitive retail market in Kuwait
Expanded the company's business and Gulf master franchise for 5a Sec and Kwik Kopy
Sold Sub-Franchising rights of each brand to individuals and entrepreneurs across the Gulf region
Pinpointed and created new locations for the franchise to expand the brand across Kuwait
Sales presentation to targeted leads for sub-franchising opportunities
Reported to the Operations Manager
Managed a call center of 250 agents for inbound and outbound
Worked on sales required target based on contacts acquired
Worked campaigns for international companies such as AT&T, T-Mobile, Bell, BT, Dish networks
Introduced new inbound and outbound campaigns
Coordinated between upper management and team leaders
Conducted conference calls with campaign managers in the UK, USA, and Canada for the campaigns handled on a regular basis
Worked with Quality Assurance, Training, Auditing, & Verification Departments
Ranked from the top agents
Reported to Product Managers
Sold services and offers to the USA & UK citizens via automated calling system
Acted as a closer within a team of 15 agents
Followed up by day to day sales target.
Relevant Coursework: Marketing fundamentals, Business Strategy, Marketing Research, International Marketing, Advertising, Marketing Strategy, Consumer Behavior, Sales Management, P.R
(AIS)