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Nawaf Abu Ghazaleh, Food Service Sales Manager

Nawaf Abu Ghazaleh

Food Service Sales Manager·AL Bayader International

United Arab Emirates

Diploma, Hospitality Management And Culinary Arts

Work experience

Total years of experience: 6 years, 1 months

Food Service Sales Manager

June 2020 - December 2021

AL Bayader International

United Arab Emirates

June 2020 - December 2021

The largest manufacturer of packaging and disposables solutions for retail and HORECA markets. Reporting to company Vice President of Sales:
-Managed the national sales team on daily basis in terms of achievements, realistic targets, collections during the pandemic.
-Reported market competitors, activities, market penetrations and advertising to consumers.
-Managed key-account customers such as restaurant management companies, major hotels chains and well-known food caterers.
-Participated in major tenders bidding for competitive solutions and prices with airliners.
-Recruited new employees in collaboration with the HR Department.
-Established and reached out to new potential customers on weekly basis to expand customer base, 4-star hotels in particular.
-Looked after overdue payments during the pandemic.
-Negotiated special contacts with major food producers in the UAE.
-Generated weekly reports to the Vice President and tracked sales team vehicles to match the daily visits reports.

Company industry:
Industrial Production
Job role:
Sales

B2B Sales Manager

December 2019 - April 2020

Food Emporium LLC

United Arab Emirates

December 2019 - April 2020

One of the largest food manufacturers in UAE with a focus on the Retail and Food Service markets, with an in-house top-notch baking facility. Reporting to company CEO:
-Managed a national team of executives to explore new customers.
-Sourced new FMCG/Products to expand the portfolio.
-Looked after key-account customers offering baked solutions produced in-house by inviting decision-makers to our baking facility.
-Generated additional B2B sales by leveraging on potential restaurants and hotels.

Company industry:
FMCG
Job role:
Sales

HORECA Sales Manager

April 2016 - February 2018

Lifco International

United Arab Emirates

April 2016 - February 2018

Local exclusive distributor of dry, chilled and frozen international FMCG brands in UAE with a reputable name and market presence. Reporting to the company 'General Manager & Group Founder':
-Managed a large sales team of food service professionals on daily basis looking after hotels, restaurants, cafeterias and QSRs.
-Looked after special promotions and specific SKUs.
-Over-achieved monthly targets by focusing on customer-base expansion.
-Trained and coached the sales team on selling dairy products to hotels.
-Launched new SKUs to the local market and reported customers feedback, competition and sales figures.
-Looked after the sales of the company local mozzarella factory, mainly B2B and wholesale business as well as export traders in Dubai.

Company industry:
FMCG
Job role:
Sales

Restaurant Manager

July 1995 - August 1997

First Food Services

United Arab Emirates

July 1995 - August 1997

First Food Services is the franchisee of Burger King brand in the UAE. Reporting to the Country Operations Manager:
-Managed multiple stores across UAE
-Managed crew members daily shifts, appraisals and performance.
-Maintained brand image and international standards, passed BMT exam held by Al Olayan, Saudi Arabia franchiser of Burger King by following strict compliances, policies and SOPs set by the Franchisor.
-Trained the new employees on BK standards and F&B operations.
-Generated daily closure reports to the country operations head.
-Reported daily issues, incidents and handled customers complaints.

Company industry:
Catering, Food Service, & Restaurant
Job role:
Management

Education

Cesar Ritz Colleges

June 1992

June 1992

Diploma, Hospitality Management And Culinary Arts

Switzerland

Culinary & Food Service Studies. Wine & Spirits. International Cuisines. Basics of Cooking. Others: Economics, Math, Hotels Operations, F&B.
View attachment

Skills

Sales Recruitment
Expert
Sales Recruitment
Expert
Field Training
Expert
Field Training
Expert
Developments
Expert
Developments
Expert
B2B Sales
Expert
B2B Sales
Expert
Horeca
Expert
Horeca
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
BIDDING
Expert
BIDDING
Expert
OPERATIONS
Expert
OPERATIONS
Expert
FORECASTING
Expert
FORECASTING
Expert
SALES
Expert
SALES
Expert
SURFACE FINISHING
Expert
SURFACE FINISHING
Expert
CIVIL DEFENSE
Expert
CIVIL DEFENSE
Expert
COLLECTIONS
Expert
COLLECTIONS
Expert
INTERNATIONAL STANDARDS
Expert
INTERNATIONAL STANDARDS
Expert
FOOD SERVICES
Expert
FOOD SERVICES
Expert
Sales Recruitment
Expert
Sales Recruitment
Expert
Field Training
Expert
Field Training
Expert
Developments
Expert
Developments
Expert
B2B Sales
Expert
B2B Sales
Expert
Horeca
Expert
Horeca
Expert

Languages

Vietnamese

Expert

English

Expert

Arabic

Expert

Training and Certifications

Training
Coffee knowledge, Stress management, Sales Calls
Various

Hobbies and interests

Translation, Music, Cycling, Traveling.

High sales award at Nestlé.