Food Service Sales Manager
AL Bayader International
Total years of experience :6 years, 6 Months
The largest manufacturer of packaging and disposables solutions for retail and HORECA markets. Reporting to company Vice President of Sales:
-Managed the national sales team on daily basis in terms of achievements, realistic targets, collections during the pandemic.
-Reported market competitors, activities, market penetrations and advertising to consumers.
-Managed key-account customers such as restaurant management companies, major hotels chains and well-known food caterers.
-Participated in major tenders bidding for competitive solutions and prices with airliners.
-Recruited new employees in collaboration with the HR Department.
-Established and reached out to new potential customers on weekly basis to expand customer base, 4-star hotels in particular.
-Looked after overdue payments during the pandemic.
-Negotiated special contacts with major food producers in the UAE.
-Generated weekly reports to the Vice President and tracked sales team vehicles to match the daily visits reports.
One of the largest food manufacturers in UAE with a focus on the Retail and Food Service markets, with an in-house top-notch baking facility. Reporting to company CEO:
-Managed a national team of executives to explore new customers.
-Sourced new FMCG/Products to expand the portfolio.
-Looked after key-account customers offering baked solutions produced in-house by inviting decision-makers to our baking facility.
-Generated additional B2B sales by leveraging on potential restaurants and hotels.
Local exclusive distributor of dry, chilled and frozen international FMCG brands in UAE with a reputable name and market presence. Reporting to the company 'General Manager & Group Founder':
-Managed a large sales team of food service professionals on daily basis looking after hotels, restaurants, cafeterias and QSRs.
-Looked after special promotions and specific SKUs.
-Over-achieved monthly targets by focusing on customer-base expansion.
-Trained and coached the sales team on selling dairy products to hotels.
-Launched new SKUs to the local market and reported customers feedback, competition and sales figures.
-Looked after the sales of the company local mozzarella factory, mainly B2B and wholesale business as well as export traders in Dubai.
First Food Services is the franchisee of Burger King brand in the UAE. Reporting to the Country Operations Manager:
-Managed multiple stores across UAE
-Managed crew members daily shifts, appraisals and performance.
-Maintained brand image and international standards, passed BMT exam held by Al Olayan, Saudi Arabia franchiser of Burger King by following strict compliances, policies and SOPs set by the Franchisor.
-Trained the new employees on BK standards and F&B operations.
-Generated daily closure reports to the country operations head.
-Reported daily issues, incidents and handled customers complaints.
Culinary & Food Service Studies. Wine & Spirits. International Cuisines. Basics of Cooking. Others: Economics, Math, Hotels Operations, F&B.