Marketing Manager
Middle East Battery Company
Total years of experience :9 years, 1 Months
Notable Achievements:
• Demonstrated highest standards of marketing acumen, business objectivity, and professional independence and successfully:
- achieved 2018 target of surpassing USD 140 Million
- established strong foothold and advanced market share in KSA, UAE, and Egypt in the face of challenging economy
- cultivated profitable partnerships with 5 new dealers since 2016 contributing yearly sales of USD 31 Million
• Drove successful launch of ACDelco batteries new technology - piloted operations from ground-up which also included organizing 16 seminars across ME, conducting technical sessions, personally visiting key fleet customers, and a range of BTL activities (product display/ posters/ flyers/ giveaways, etc.)
• Helmed establishment of independent warranty centers in KSA thereby achieving customer satisfaction goals while contributing significantly (millions of dollars) to the financial bottom-line of the organization.
Key Responsibilities
• Presiding strategy development by comprehending market intelligence, with a close eye on competitor’s offerings/ activities.
• Set realistic budgets and endeavored to meet business objectives by devising plans, allocating resources, personally supervising execution, and controlling costs.
• Commanding all marketing and sales operations to enable revenue growth, positive margins and higher customer satisfaction.
• Planning, and deploying marketing strategies to grow revenue, market share, competitive advantage, and achieve profit goals.
• Directing researches on factors like past trends, business dynamics, market segment, consumer behavior/ preferences, competitor’s offerings, and brand perception to develop brand building solutions.
• Partnering with marketing agencies for developing merchandise, promotional materials, and marketing collaterals (labels/ literature/ guidelines) that are in line with brand standards.
• Leveraging internal support for the design and execution (start-to-finish) of new SKU/ product development/ launch activities.
• Proposing innovative ideas for product pricing, brand marketing, and advertising strategies in order to chart a consistently rising business curve.
• Collaborating with sales and product teams to develop presentations/ sales tools that influence the target market and support sales and business development.
• Strategizing promotional events/ road-shows/ trade-shows to communicate with the target market, maximize awareness, reach as well as enrich the brand image.
• Managing over 23 accounts across 11 countries in the Middle East. Personally supervising dealer operations - validating execution of strategies while ensuring maintenance of organizational culture/ quality standards.
• Leading the commercial function for rapid growth and expansion by developing a strong network of dealers, and endeavoring revenue-generating relationships by establishing tie-ups/ alliances.
• Reviewing dealer sales, activity to measure productivity; determining areas needing improvement and deploying strategies to ensure business heads in a positive direction.
• Structuring warranty processes jointly with product and sales teams. Spearheading teams for handling customer complaints while ensuring on-time resolution as per the organization’s policy.
• Serving as an escalation point for customer issues that are complex, critical, and long-standing; devising solutions that achieve customer satisfaction and maintain the organization’s interest.
• Developing and mentoring teams - set performance parameters/ targets, presenting resources, training as well as challenges while appreciating contributions to build high performing teams.
• Keeping current on the changing business environment, emerging industry trends, market intelligence and other information for contributing towards continuous improvement of key business strategies.