Nay Lin Thura

Drove a 65% increase in website traffic and 40% lead growth through integrated META and Google Ads campaigns aligned with product launches and regional promotions.
Spearheaded HubSpot CRM and Google Workspace implementation, reducing manual reporting time by 30% and enhancing team collaboration and tracking accuracy.
Led a comprehensive brand rebranding project — from digital asset rollout to internal/external communications — strengthening brand positioning across 3 regional markets.
Optimized paid ad performance through continuous A/B testing and bid adjustments, achieving 25% lower CPA and improved ad relevance scores.
Developed and executed a social content strategy that grew social media engagement by 120% and followers by 5K+ within six months.
Designed and maintained performance dashboards to visualize campaign KPIs, ensuring transparent weekly and monthly reporting to management.

Launched and managed targeted campaigns on Facebook and
TikTok, achieving 150% of sales targets and expanding
customer reach by 60%.
Collaborated with sales and product teams to design promotions
driven by customer insights, resulting in a 35% higher
conversion rate during peak campaigns.
Analyzed ad performance data to refine audience segmentation,
increasing CTR by 45% and reducing CPA by 25%.
Oversaw ad budgets, media planning, and creative asset
coordination to ensure brand consistency across campaigns.
Streamlined reporting by building Excel-based dashboards for
tracking campaign ROI and audience metrics.