Nayan Jyoti Sarma

• Reporting to the CEO, develop and implement business goals for channel sales B2B and Retail with $4.5mil yearly revenue from MENA region. Build effective sales strategies and translate plans to execution.
• Define monthly, quarterly, and yearly sales goals with execution plan and drive results to meet corporate goals.
• Build long term relationship with 300+ IT, ELV and AV system integrators and custom retailers.
• Managing P&L of 25+ global audio/video brands.
• Responsible for revenue growth, profitability, margin, cost optimization, customer retention, and satisfaction.
• Build relationships with channel partners and raise brand awareness among consultants, engineering firms and developers.
• Attend manufacturer meetings for new updates, product launches and pricing. Interface between manufacturer and partners.
• Create wining responses for RFQ and RFP, help design BOQ in collaboration with engineering & design team.
• Lead and coach a team of channel sales representatives.
• Conduct market analysis and competitor research.
• Negotiate contracts and pricing agreements.
• Monitor sales performance metrics and provide reports to senior management.
• Organize partner events and training sessions.

• Reporting to Executive Director EMEA, overseeing regional GDC Office in Dubai, managing the entire portfolio of software and hardware business in digital cinema solutions with annual revenue of $4mil.
• Define monthly, quarterly, and yearly sales goals and action plan to ensure sales goals are met.
• Key Accounts Management: Vox Cinema, Roxy Cinema and Muvi Cinema
• Support our technology partner SAMSUNG in the region for installation of ONYX LED cinema screens. Executed over $13mil worth of projects across UAE and Saudi Arabia.
• Advance digital transformation strategy among cinema chains.
• Manage cross-functional team and sales efficiency.
• Set regional business goals and revenue targets.
• Develop long term relationships with major cinema chains, consultants, real estate developers, mall owners and hotels.
• Manage end to end sales cycle, lead, negotiate, & close million dollars digital cinema solutions deal.
• Create wining responses for RFQ and RFP, help design BOQ in collaboration with engineering & design team.
• Manage regional P&L and expenses.
• Deliver significant growth in software and hardware business.
• Responsible for launching and growing the home cinema business in the region.

• Develop sponsorship framework and revenue models for events and drive revenue growth.
• Design various sponsorship, marketing, and branding packages. Forge strategic collaboration to maximize revenue generation.
• Coordinate on the entire event lifecycle from conception to execution and manage team budgets.
• Manage end to end sales cycle.
• Collaborate with production and marketing teams.
• Cross-functional coordination for timely event delivery.
• Perform competitive analysis and SWOT analysis.
• Utilize CRM system for data management and reporting.

• Plan and execute sponsorship sales strategy for conferences and exhibitions. Design sponsorship packages, identify revenue models to achieve organization revenue goals.
• Meet personal sales targets by selling sponsorship package utilizing SPIN selling methodology. Manage end to end sales cycle.
• Manage team, sales goals and KPI.
• Optimize sales process and design compensation plan.
• Coordinate with finance for timely collections.
• Develop commercially viable topics for events.

• Achieve personal sales quota through lead generation and negotiation.
• Create value propositions and track performance. Manage end to end sales cycle.
• Utilize CRM system for database management and forecasting.
• Utilize SPIN selling methodology for lead qualification and objection handling.

• Manage delegate sales team and deliver revenue.
• Set sales KPIs and incentives. Manage end to end sales cycle.
• Coordinate with production and sponsorship teams.
• Monitor sales pipeline and forecast revenue.
• Collaborate with marketing for promotional campaigns.